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This is a great piece by Heidi Cohen on why your marketing needs content curation and 12 attributes of a successful curation strategy. This is one of the best articles I've seen on this topic in a very long time. As I said, I've seen many pieces on curation but if you're like me, everytime I read about this, I always find something new or am reminded of ways I can polish what I'm doing. Here are some of the highlights......... Intro: Why Your Marketing Needs Content Curation At its core, content curation is like a great editor or blogger who brings his unique taste and understanding of his target audience to his selection of the best content for his readers. **He provides context for the content so that it's more than a collection of information 3 Reasons your content marketing strategy needs content curation: 1. Offering your audience a combination of original and third party content provides a branded context for your work 2. Curating other people's content positions you and/or your organization as a tastemaker in your field 3. Creating sufficient content is a marketing and business challenge 12 Attributes of a successful content curation strategy: Here are a few things that caught my attention: *Has defined measurable goals As part of your content marketing strategy and by extension your marketing plan, content curation needs objectives that are associated with your business. **Targets a specific audience . *Content curation like other forms of content marketing requires understanding your readers' marketing persona ** Involves a community *As with any social media or content marketing, your audience should be at the heart of your content efforts. **Clay Shirky says it best: "Curation comes up when people realize that it isn't just about information seeking, it's also about synchronizing a community" Selected and reviewed by Jan Gordon covering "Curation, Social Business and Beyond" Read full article here: [http://bit.ly/SpJEfQ} Via janlgordon 
Danielle M. Villegas's curator insight,
January 18, 8:39 PM
This is a really good article about content curation. There is nothing wrong with doing content curation, as it provides insight from multiple sources. As this article points out, the trick is curating content that adds value to whatever it is that you are adding the content to. In my case, it's my blog. I've followed most of these guidelines instinctively, because I want to provide quality information to share with fellow technical communicators and e-learning specialists.
Read this one carefully, as it's chock full of good advice. --techcommgeekmom 
Joe Winpisinger's comment,
January 26, 11:31 PM
I see that you are making some of these into almost like blog posts too. Jan Gordon does the same thing. I think I am going to try it out...
Joe Winpisinger's curator insight,
January 26, 11:35 PM
Great post on finding and sharing the right information... Delete the scoop?
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This article and infographic was posted by Ted Nguyen for his blog.
Intro:
One of the most pressing questions whether you're new to social media or a social media maven is: What's the best way to post information or share content to optimize your reach Compendium, a content marketing firm conducted a study of more than 200 companies to determine how social media professionals may optimize their engagement with both business-to-business-to-consumer conversations. What they found is consistent with what Ted Nguyen has experienced and he has demonstrated that he clearly knows what he's doing Here are some highlights:
"My experience in sharing more than 21,000 tweets and Facebook posts to my more than 82,000 Twitter followers and Facebook friends is consistent with the study’s findings" . **I recommend the hours between 10 a.m. to 1 p.m. (Pacific Time) or 1 to 4 p.m. (Eastern Time) are the best times for Twitter and Facebook to optimize social engagement engagement.
**I find that tweets shared earlier in the week do better than those sent later in the week. I also have discovered that Facebook posts do best Wednesday early afternoon.
**if you look at Ted's social shares, they run around the clock. he tries his best to engage with people in real time or near real time.
Selected by Jan Gordon covering: "Curation, Social Business and Beyond"
Read article and see infographic here: [http://bit.ly/VG0xGL]
Infographic by DKNewMedia
Survey by Compendium Via janlgordon Delete the scoop?
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This post was written by Romain Goday from Darwineco. The insights and suggestions in this article are excellent because they articulate the problem so clearly. When you can see something in this light, it makes it easier to create a plan of action that is effective. This takes time but it can be done. More about this in the weeks to come, stay tuned. Excerpt: We all want to be sure we are not missing important information. This post explores 7 roadblocks that are an impediment to curation. **What differentiates successful professionals is their ability to take action before competitors so as to mitigate a risk or act upon an opportunity. Here are a few things that caught my attention: **Finding timely and relevant information on an ongoing basis about a specific subject is very challenging Circles of Trust **Today's information consumption is largely dependent on whom users "follow" online: social media connections, news sites (groups of publishers), bloggers and other information providers. ****It is easy to forget that critical information might come from outside those circles of trust. **Most information is available on the Web, but focusing on the right information requires users to combine various tools in very creative ways Curated by Jan Gordon covering "Content Curation, Social Business and Beyond" Read full article here: [http://bit.ly/yMrqbx] Via janlgordon Delete the scoop?
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Let’s be honest, we don’t like to read big pieces of text. Text-heavy graphs are rather difficult for understanding, especially when dealing with numbers and statistics. That is why illustrations and flowcharts are often used for such kind of information. An infographic, or a visual representation of study or data, like anything else, can be done right or wrong. How to create a successful infographic? A good idea and a good design.
Stop by the link for more on what defines an infographic, what contributes to its popularity, as well as the various types of infographics and references for tutorials and best practices.
Additional topics covered include: The major parts of an infographic How to create an infographic Developing ideas & organizing data Research & sources Typography, graphics & color Facts & conclusions Designing & EditingVia Lauren Moss Delete the scoop?
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This post was written by Melonie Gallegos for iMediaconnection
In this piece, there are 8 tips to help marketers get in on the social curation boom in a meaningful way - that means Pinterest and beyond!
Here's an excerpt:
"Curation is a long-standing tradition of collecting, saving & organizing objects. Today it takes on a different meaning. Organizataions have evolved from collecting artifacts to digital curation of media and content"
When human behavior shifts and it certainly has, (more about that in the article), brands are quick to follow suit.
Here are some highlights:
There are a lot of websites offfering curation-type services
To get a clear sense of how a brand might leverage curation in this article, they have broken them down into categories.
**social bookmarking and news
**sharing
**Aggregation and syndication networks
**There are 8 ways your brand can get in on the action
Here are a few that caught my attention:
Become a curator creator
**Create your own Pinterest board and it's more than just slapping images, it takes thought, strategy, being part of the community and continually showing up
**appreciating other people's content and having two-way conversations
Create an Interest-based content strategy
**Focus on the interests of your audience, not your products and services!
**Allign their real-life interests with your brand position
Curated by Jan Gordon covering "Pinterest Watch"
Read full article here: [http://bit.ly/IXNQQB] Via janlgordon, Cyndee Haydon www.SandbarsToSunsets.com Delete the scoop?
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My fellow curator and colleague, Beth Kanter has once again given us a wonderful post full of insights and resources.
****I also want to point out that what she has done in this article is an excellent example of providing "context" and adding depth to what she's saying.
In this piece Beth talks about Transdisiplinarity which means literacy in and ability to understand concepts across multiple disciplines which you will notice, she has clearly demonstrated in this post.
Read full article: [http://bit.ly/ACNJik] Via janlgordon 
Beth Kanter's comment,
January 24, 2012 3:51 PM
The 23 tips for blog content is also an excellent example of curated content that is high quality.
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