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What Results Should You Expect From Twitter?

What Results Should You Expect From Twitter? | SteveB's Social Learning Scoop | Scoop.it
From www.socialmedia-max.com - November 11, 2012 9:12 AM

Twitter is a great way to build and engage an audience with short, timely, relevant messages, but if you’re trying to drive traffic to your website, what results should you expect in terms of click-through rates?

Check out this Infographic by Joanna Franchetti from Sign-Up, who analysed tens of thousands of tweets sent through Sign-Up’s Twitter marketing tools in the first seven months of 2012 to find out the answer.

Looking at average click through rates (CTR) from tweets and how this varied by the number of followers, day of the week and time of tweet.

They found that the average click through rate for a tweet is 1.64% (just over half the rate of email, which averages 2.95%), and that this declines rapidly as your number of followers increases. They also found that clicks tend to increase later in the day, peaking at around 6pm.

 

Source . http://bit.ly/S4LFx5


Via maxOz
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What does a Bill like PIPA/SOPA mean to You and Me? TED Talks

From www.ted.com - January 19, 2012 1:53 AM

via Beth Kanter -

 

At the TED offices, Clay Shirky delivers a proper manifesto -- a call to defend our freedom to create, discuss, link and share, rather than passively consume.

 

This is a compelling story that effects all of us who are creating and sharing on the web. It's 15 minutes that are definitely worthy of your time.

 

Here is more information Beth uncovered after doing research on this topic today. Good work Beth!

 

From Beth Kanter:

 

 Thanks Jan. I spent a lot of time in the last 24 hours watching this Internet protest and finding resources that would explain the bill and why it is important. I also wanted an excuse to play with pinterest - http://pinterest.com/kanter/sopa-resources/ - and this was one of the better presentations.

 

There are also a few infographics - with this one being one of the better ones I found: http://pinterest.com/pin/186055028325468332/ and this blog post from Global Voices published on the Witness blog: http://blog.witness.org/2012/01/sopa-blackout-strike/ --

 

I enjoyed watching the creativity ... If you look through examples, you can see the Internet-based companies that rallied behind the free speech protest and those that supported it, but not really with passion: http://pinterest.com/pin/186055028325474953/"

 

 

Selected by Beth Kanter and Jan Gordon covering "Content Curation, Social Business and Beyond"

 

See video here: [http://bit.ly/wlwGmG]


Via janlgordon
Beth Kanter's comment, January 18, 2012 10:10 PM
Thanks Jan. I spent a lot of time in the last 24 hours watching this Internet protest and finding resources that would explain the bill and why it is important. I also wanted an excuse to play with pinterest - http://pinterest.com/kanter/sopa-resources/ - and this was one of the better presentations. There are also a few infographics - with this one being one of the better ones I found: http://pinterest.com/pin/186055028325468332/ and this blog post from Global Voices published on the Witness blog: http://blog.witness.org/2012/01/sopa-blackout-strike/ -- I enjoyed watching the creativity ... If you look through examples, you can see the Internet-based companies that rallied behind the free speech protest and those that supported it, but not really with passion: http://pinterest.com/pin/186055028325474953/
janlgordon's comment, January 18, 2012 11:30 PM
Beth Kanter
I put all the information you gave me here in the piece for everyone to see. We all need to be up on these issues and take action. Thanks for doing this research, the video is excellent and the other links are worthy of everyone's time as well. Great work Beth!
Robin Good's comment, January 19, 2012 2:23 AM
Thank you Jan and Beth for preparing this!
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