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What Results Should You Expect From Twitter?

What Results Should You Expect From Twitter? | SteveB's Social Learning Scoop | Scoop.it

Twitter is a great way to build and engage an audience with short, timely, relevant messages, but if you’re trying to drive traffic to your website, what results should you expect in terms of click-through rates?

Check out this Infographic by Joanna Franchetti from Sign-Up, who analysed tens of thousands of tweets sent through Sign-Up’s Twitter marketing tools in the first seven months of 2012 to find out the answer.

Looking at average click through rates (CTR) from tweets and how this varied by the number of followers, day of the week and time of tweet.

They found that the average click through rate for a tweet is 1.64% (just over half the rate of email, which averages 2.95%), and that this declines rapidly as your number of followers increases. They also found that clicks tend to increase later in the day, peaking at around 6pm.

 

Source . http://bit.ly/S4LFx5


Via maxOz
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SteveB's Social Learning Scoop
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Scooped by steve batchelder
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SteveB's Social Learning Scoop

Wecome to my Social Learning Scoop.

 

It contains a generic mix of articles, gathered through twitter, the blogs I follow and suggestions from the Scoop.it curation tool, that catch my attention as interesting to me and possibly other people.

 

You can use the filter option just above this introduction to search for a particular topic within the numerous articles collated here.

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Google Centralizes Gmail, Google Plus And Contacts From Various Google ... - KDramaStars

Google Centralizes Gmail, Google Plus And Contacts From Various Google ... - KDramaStars | SteveB's Social Learning Scoop | Scoop.it
Google announced its new cleaner, simpler and improved Contacts page.
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15 Surprising Discoveries About Learning - Innovation Excellence (blog)

15 Surprising Discoveries About Learning - Innovation Excellence (blog) | SteveB's Social Learning Scoop | Scoop.it
What are some of the most encouraging known facts about learning? From taking a walk to learning a new language, there are countless things we can do to improve the way we learn.
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Technology is Transforming What and How We Learn - Huffington Post

Technology is Transforming What and How We Learn - Huffington Post | SteveB's Social Learning Scoop | Scoop.it
Given the accelerating pace of change, one has to ask: Does investing time and money in education still have the same payoff it once did? Does the particular expertise you acquire remain relevant and put you at an advantage in the real world?
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Rescooped by steve batchelder from Designing design thinking driven operations
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Customer Experience in the Internet of Things

Customer Experience in the Internet of Things | SteveB's Social Learning Scoop | Scoop.it

Via Evelyn Weiss, Fred Zimny
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Evelyn Weiss's curator insight, March 5, 12:39 PM

With every human expected to own some 20 or more connected devices by the year 2020, the Internet of Things (IoT) is a phenomenon that can't be ignored.

 

Data connections deliver insights; when applied, these insights inform and improve products, services, and ultimately customer experiences (CXs) and relationships. Harnessing digital connections to foster deeper human connections is the highest opportunity of IoT.

 

Here you can find a framework for contextualizing the Internet of Things, and five definitive ways companies can use sensors to create mutual benefit for both brand and consumer through the entire customer journey.

Rescooped by steve batchelder from web learning
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What is Google Looking For? Your 2015 SEO Guide

What is Google Looking For? Your 2015 SEO Guide | SteveB's Social Learning Scoop | Scoop.it

Google is still king of the search engine jungle although other search engine giants Yahoo & Bing have been chomping


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Rescooped by steve batchelder from Google Plus and Social SEO
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The New Scoop.it Analytics makes it easy to Track your KPI's

The New Scoop.it Analytics makes it easy to Track your KPI's | SteveB's Social Learning Scoop | Scoop.it

The New Scoop.it Analytics Dashboard makes it pretty easy to identify where your audience is coming from.


Which scooped stories appeal most to your audience.


How engaged your audience is and


Which articles are getting the most traction and shares


Via Neil Ferree
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Neil Ferree's curator insight, March 5, 6:27 PM

As with most things. You reap what you sow. The more scoops I curate and share on the social web, the more traffic my topics and top socials receive. [ I knew that ]

Rescooped by steve batchelder from Surviving Social Chaos
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How to Manage Multiple Social Media Accounts

How to Manage Multiple Social Media Accounts | SteveB's Social Learning Scoop | Scoop.it
A full list of tools and strategies for organizing and managing multiple social media accounts.

Via donhornsby
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donhornsby's curator insight, March 5, 9:08 AM

This is an excellent list of tools that every social media manager needs to have in their toolbox. I use Hootsuite, Buffer, and TweetDeck almost every day. What do you use?

 

(From the article): We’re quite fortunate to have so many awesome tools to rely on for managing social media accounts. When I think of the time I used to spend on social, I see the hours that I’ve saved since just in following a couple small strategies:

Use a social media dashboard so I can log in at one placeSchedule posts ahead of time to save time and keep the content comingSplit up the stream into manageable chunksFind simple stats that are meaningful and can be analyzed at-a-glance