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What Results Should You Expect From Twitter?

What Results Should You Expect From Twitter? | SteveB's Social Learning Scoop | Scoop.it

Twitter is a great way to build and engage an audience with short, timely, relevant messages, but if you’re trying to drive traffic to your website, what results should you expect in terms of click-through rates?

Check out this Infographic by Joanna Franchetti from Sign-Up, who analysed tens of thousands of tweets sent through Sign-Up’s Twitter marketing tools in the first seven months of 2012 to find out the answer.

Looking at average click through rates (CTR) from tweets and how this varied by the number of followers, day of the week and time of tweet.

They found that the average click through rate for a tweet is 1.64% (just over half the rate of email, which averages 2.95%), and that this declines rapidly as your number of followers increases. They also found that clicks tend to increase later in the day, peaking at around 6pm.

 

Source . http://bit.ly/S4LFx5


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SteveB's Social Learning Scoop
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SteveB's Social Learning Scoop

Wecome to my Social Learning Scoop.

 

It contains a generic mix of articles, gathered through twitter, the blogs I follow and suggestions from the Scoop.it curation tool, that catch my attention as interesting to me and possibly other people.

 

You can use the filter option just above this introduction to search for a particular topic within the numerous articles collated here.

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The Future Of Work: 10 Skills You Will Need To Be Successful [INFOGRAPHIC]

The Future Of Work: 10 Skills You Will Need To Be Successful [INFOGRAPHIC] | SteveB's Social Learning Scoop | Scoop.it
With all the predictions about the future of work, we are constantly painting a picture of how the future workplace will look.
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3 Shifts Every Company Should Make to Shape its Learning Culture

3 Shifts Every Company Should Make to Shape its Learning Culture | SteveB's Social Learning Scoop | Scoop.it
Recently we discussed how companies can actually realize more learning through less learning by building a productive learning culture.
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I Came, I Saw, I Learned...: eLearning: Create Icons Instantly with Iconion

I Came, I Saw, I Learned...: eLearning: Create Icons Instantly with Iconion | SteveB's Social Learning Scoop | Scoop.it
by AJ Walther Previously I shared some tips for creating your own great looking flat design eLearning. A recurring trend in flat design is the use of simplified icons in lieu of detailed drawings, images, or photos.
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Data visualisation for researchers

Data visualisation for researchers | SteveB's Social Learning Scoop | Scoop.it
Make your data come to life through powerful infographics • Date: Monday 22 September 2014 • Location: The Guardian, King's Cross, London • Price: £119 (RT @guardianclasses: Researchers: Make your data come to life through powerful infographics
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The Guide to Keeping Up With Google

The Guide to Keeping Up With Google | SteveB's Social Learning Scoop | Scoop.it
Hashtags, Twitter, G+, Communities, Blogs and YouTube Channels You Should Follow! I often get asked, “How do you keep up with Google?” Well, first let me say that it’s almost impossible!...
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Infographic: The State of Digital Education

The Internet continues to disrupt entire industries. Education’s internet moment is now.
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9 Easy Tips For Finding Exactly What You Want On Google

9 Easy Tips For Finding Exactly What You Want On Google | SteveB's Social Learning Scoop | Scoop.it
Get your Google search on.(RT @suebecks: Be a Google power searcher: 9 Tips for finding exactly what you want http://t.co/ZxZkG1OkLS ; via @bu http://t.co/h5zlfHRNkV)...
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The Best Way to Engage Your Audience Is to Optimize Your Content

The Best Way to Engage Your Audience Is to Optimize Your Content | SteveB's Social Learning Scoop | Scoop.it
Molte persone ci chiedono cosa facciamo. Quando diciamo loro che ottimizzare i contenuti per coinvolgere meglio il pubblico, si chiedono: "Come? È SEO? Come fai a sapere che il nostro pubblico è? Come può lo strumento di aiutarci se abbiamo ...

Via Stefano Principato, Marco Favero
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4 Ways Micro-Content Can Build Your Brand

4 Ways Micro-Content Can Build Your Brand | SteveB's Social Learning Scoop | Scoop.it
Producing high-quality content to attract and engage your audience is the best, most authentic way to nurture the relationship. Depending on your goals, you might produce e-books, white papers, articles and infographics—each of which serves a particular purpose. But no matter what type of content you produce, you might be overlooking a valuable component of the marketing mix: micro-content.

This bite-size content can be distributed through a variety of platforms to help extend your...

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The Surveillance State Ups Its Game on Social Media Data Mining

EU sanctions some of Russia's biggest banks, including #1 Sberbank WIKILEAKS SAYS RUSSIA MAY TRADE SNOWDEN FOR BETTER RELATIONS WITH U.S. Russia tightens controls on blogosphere Germany orders...
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What 6.9 million clicks tell us about how to fix online education

What 6.9 million clicks tell us about how to fix online education | SteveB's Social Learning Scoop | Scoop.it

Amidst all the arguments about “flipped classrooms” and “hybrid learning,” however, few people have actually analyzed what makes MOOCs work (or fail): the content. Online learners spend most of their time watching videos — but are the videos any good?


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Nik Peachey's curator insight, August 1, 3:58 AM

No huge surprises here, but worth a quick read if you are designing online materials.

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6 Online Collaboration Tools and Strategies For Boosting Learning - eLearning Industry

6 Online Collaboration Tools and Strategies For Boosting Learning - eLearning Industry | SteveB's Social Learning Scoop | Scoop.it
Would you like to boost learning. Check this article to find out 6 Online Collaboration Tools and Strategies For Boosting Learning.
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What Apple Might Do Next When It Comes to Ebooks

What Apple Might Do Next When It Comes to Ebooks | SteveB's Social Learning Scoop | Scoop.it
With Barnes & Noble's Nook ebook business faltering and Amazon embroiled in a conflict with major publisher Hachette, what is Apple's iBooks doing to capitalize on the shifting ebook retail market? The company may be preparing for something big.
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How to Better Your Business Without Networking: Five Networking Alternatives ~ Levo League

I’m an introvert. Extended social interactions exhaust me and, after awhile, I hit a wall. There are so many things that terrify me about networking. I agonize over the best way to approach people, and then wuss out and don’t approach anyone.
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10 Exciting Ways to Use Mobile Phones In the Classroom Infographic - e-Learning Infographics

10 Exciting Ways to Use Mobile Phones In the Classroom Infographic - e-Learning Infographics | SteveB's Social Learning Scoop | Scoop.it
The 10 Exciting Ways to Use Mobile Phones In the Classroom Infographic presents 10 tips to create a conducive learning environment with the use of mobility.
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This week's Learning Hero is Steven Anderson! | Growth Engineering

This week's Learning Hero is Steven Anderson! | Growth Engineering | SteveB's Social Learning Scoop | Scoop.it
This week's Learning Hero is Steven Anderson, speaker, blogger and advocate of awesomeness! What makes Steven such a hero then? Well if you think of the average educator as a run-of-the-mill policeman, then Steven ...
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If a tweet worked once, send it again — and other lessons from The New York Times’ social media desk

If a tweet worked once, send it again — and other lessons from The New York Times’ social media desk | SteveB's Social Learning Scoop | Scoop.it
The team that runs the Times' Twitter accounts looked back on what they learned — what worked, what didn't — from running @nytimes in 2013.
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2013 e-Learning Revolution Infographic

Do we have an e-Learning revolution on our hands? Check out this infographic...
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Personal Privacy Is Only One of the Costs of NSA Surveillance | Threat Level | WIRED

Personal Privacy Is Only One of the Costs of NSA Surveillance | Threat Level | WIRED | SteveB's Social Learning Scoop | Scoop.it
There is no doubt the integrity of our communications and the privacy of our online activities have been the biggest casualty of the NSA’s unfettered surveillance of our digital lives.
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Top Social Media Branding Strategies For Aspiring Internet Marketers

Top Social Media Branding Strategies For Aspiring Internet Marketers | SteveB's Social Learning Scoop | Scoop.it
Marchio sociale definisce la capacità di coinvolgere i target di consumatori e farli ricordare il vostro business. Ogni internet marketer assicura di commercializzare i loro marchio aziendale nei social media. Questo è ...

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Daniel Larkin's curator insight, August 1, 8:01 PM

A great set of ways to optimise your marketing strategies

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What Happens in a Google Minute? [Infographic]

What Happens in a Google Minute? [Infographic] | SteveB's Social Learning Scoop | Scoop.it
In un minuto di Google, l'azienda elabora oltre due milioni di ricerche e 20 milioni di impressioni.

Via Stefano Principato, massimo facchinetti, Marco Favero
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Why Online Programs Fail, and 5 Things We Can Do About It - Hybrid Pedagogy

Why Online Programs Fail, and 5 Things We Can Do About It - Hybrid Pedagogy | SteveB's Social Learning Scoop | Scoop.it
This is the first of a four-part colloquy of articles. Each piece has been contributed by authors who have intimate experience with the struggles, failures, and successes of online learning programs....

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Must reads from July 2014

Must reads from July 2014 | SteveB's Social Learning Scoop | Scoop.it
Every day I receive hundreds of new posts and articles in my Feedly stream. I can't read them all from beginning to end, so I scan the headlines for those that are "clickworthy", then I skim those ...
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Movenote

Movenote | SteveB's Social Learning Scoop | Scoop.it

Movenote is available on any browser and can be accessed with your Google account. Create video presentations quickly with your webcam and share them worldwide.


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Nik Peachey's curator insight, August 1, 4:07 AM

This looks like a really simple to use tool for recording presentations and getting them online.

Cindy Riley Klages's curator insight, August 1, 10:09 AM

Teachers: This looks interesting, esp. if you'd like to flip your class or add tutorials to your webpage.

Rosemary Tyrrell's curator insight, August 1, 11:41 AM

A way to do video presentations for gmail. Looks fairly simple. 

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Open source education for lifelong learners | O...

Open source education for lifelong learners | O... | SteveB's Social Learning Scoop | Scoop.it
Open source technology is a huge boon for lifelong learners. Join Ankit Khandelwal as he shares his seven-year journey of using open education resources to enrich both his personal and professional lives.
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