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What Results Should You Expect From Twitter?

What Results Should You Expect From Twitter? | SteveB's Social Learning Scoop | Scoop.it

Twitter is a great way to build and engage an audience with short, timely, relevant messages, but if you’re trying to drive traffic to your website, what results should you expect in terms of click-through rates?

Check out this Infographic by Joanna Franchetti from Sign-Up, who analysed tens of thousands of tweets sent through Sign-Up’s Twitter marketing tools in the first seven months of 2012 to find out the answer.

Looking at average click through rates (CTR) from tweets and how this varied by the number of followers, day of the week and time of tweet.

They found that the average click through rate for a tweet is 1.64% (just over half the rate of email, which averages 2.95%), and that this declines rapidly as your number of followers increases. They also found that clicks tend to increase later in the day, peaking at around 6pm.

 

Source . http://bit.ly/S4LFx5


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SteveB's Social Learning Scoop
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SteveB's Social Learning Scoop

Wecome to my Social Learning Scoop.

 

It contains a generic mix of articles, gathered through twitter, the blogs I follow and suggestions from the Scoop.it curation tool, that catch my attention as interesting to me and possibly other people.

 

You can use the filter option just above this introduction to search for a particular topic within the numerous articles collated here.

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Rescooped by steve batchelder from Learning and Teaching in an Online Environment
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4 Lessons for Serving Adult Learners Online -- Campus Technology

4 Lessons for Serving Adult Learners Online -- Campus Technology | SteveB's Social Learning Scoop | Scoop.it
At a school where the average age of students is 38, delivering online education requires a unique combination of tactics.

Via Peter Mellow
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Rescooped by steve batchelder from Connectivism
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In Connectivism, No One Can Hear You Scream: a Guide to Understanding the MOOC Novice - Hybrid Pedagogy

In Connectivism, No One Can Hear You Scream: a Guide to Understanding the MOOC Novice - Hybrid Pedagogy | SteveB's Social Learning Scoop | Scoop.it
This article is an attempt to address a possible gap in Connectivist thinking, and its expression in cMOOCs. It’s to do with the experience of technology novices, and unconfident learners...

Via Dr. Susan Bainbridge
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What We’ve Learned from Three Years of MOOCs | MIT Technology Review

What We’ve Learned from Three Years of MOOCs | MIT Technology Review | SteveB's Social Learning Scoop | Scoop.it
Online education offers one effective way to close the skills gap.

Via Dr. Susan Bainbridge
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Rescooped by steve batchelder from Rapid eLearning
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225+ Best CSS3 Free HTML5 Website Templates 2014

225+ Best CSS3 Free HTML5 Website Templates 2014 | SteveB's Social Learning Scoop | Scoop.it
This free html5 website templates 2014 is an elegant, some fully responsive flat html css3 themes
The post 225+ Best CSS3 Free HTML5 Website Templates 2014 appeared first on Web Design Blog.

Via Club de TeleMatique, michel verstrepen
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Martin Hawksey - Learning Analytics: Threats and opportunities

"My biggest fear is Learning Analytics just becomes ‘computer says no’. I’m reassured that there are many people working very hard to make sure this doesn’t happen, but in the glitz and glamor of ‘big data’, prediction algorithms and dashboards there is a danger that we start caring about the wrong thing. For me the biggest opportunity is analytics are used as feedback, helping inform the conversation."


Via Andreas Link, Lars-Göran Hedström, michel verstrepen
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Rescooped by steve batchelder from Content Marketing, Curation, Social Media & SEO
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Beyond Content Shock: How To Ignite Your Content in 2015

Beyond Content Shock: How To Ignite Your Content in 2015 | SteveB's Social Learning Scoop | Scoop.it
In an era of increasing information density, marketers must look toward content ignition as primary strategy

Via Guillaume Decugis
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Guillaume Decugis's curator insight, January 26, 5:07 PM

Last year, Mark Schaefer's post on Content Shock sounded like a wake-up call for content marketing as a marketing strategy. In short, he was predicting diminishing returns for content marketing. As more and more companies adopt content marketing, he explained, it becomes increasingly difficult to raise above the noise. 


While there's been some debate on whether or not content shock was real, marketers have certainly been challenged by declining opportunity to get organic distribution from social networks.


This year, he focuses on the need to find new ways to distribute content and ignite it, as he puts it, so that it becomes impacting. 


As I replied last year to Mark and we've seen since then, there is a great opportunity to turn that content shock into an opportunity: content curationIn a world where more and more content is being produced, value shifts from creation to curation.


Building content hubs with not just your latest creations but also curated content creates new distribution opportunities to ignite your content:


- instead of being too self-promotional, you become a resource that adds third-party content to your own;


- you make it easy for your readers to reshare your content and direct traffic back to your site;


- you increase your SEO footprint;


- you build relationships with influencers in your space, making it more likely for them to reshare your own content.

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How Cisco’s Learning Network Became a Social Hub for the IT Industry | MIT Sloan Management Review

How Cisco’s Learning Network Became a Social Hub for the IT Industry | MIT Sloan Management Review | SteveB's Social Learning Scoop | Scoop.it
Cisco’s social educational platform, Learning@Cisco, is a key hub for people in IT around the globe.
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Why online learning needs to get serious about apps

Why online learning needs to get serious about apps | SteveB's Social Learning Scoop | Scoop.it

One of the main problems preventing the widespread use of mobile phones for education is the need for longer interactions/communications than is typically available. So, will online education rise or fall based on our ability to reengineer learning for bursts?

Ryan Craig, University Ventures, writing for VentureBeat thinks not ....



Read more: http://onlineanddistancelearning.com/online-learning-needs-get-serious-apps/#ixzz3Q3gKDENr


Via Stewart-Marshall, michel verstrepen
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The Other 21st Century Skills

The Other 21st Century Skills | SteveB's Social Learning Scoop | Scoop.it
Many have attempted to identify the skills important for a learner today in this era of the 21st century (I know it is an overused phrase).  I have an affinity towards the skills identified by Tony...

Via Peter Mellow
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Fiona Harvey's curator insight, January 28, 3:34 PM

I particularly liked the 'hope and optimism' bit here :-)  nice graphic

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4 Free One-Week Courses on Problem-Based Learning from BIE

4 Free One-Week Courses on Problem-Based Learning from BIE | SteveB's Social Learning Scoop | Scoop.it

"The following online classes are developed and facilitated by BIE, and focus on project design, management and assessment. After taking these classes, you will be able to improve your own PBL practice and share your knowledge with others. Additional classes will be added throughout the year. Follow @PBLUniversity on Twitter to get updates on upcoming classes.


"Please note that classes will only take place if the minimum enrollment is reached. Spread the word about a class you’d like to take place by telling a friend to enroll!"


Jim Lerman's insight: Buck Institute is one of the best places to go to for resources on Project-Based Learning. These courses are sure to be excellent.


Via Beth Dichter, Jim Lerman
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Beth Dichter's curator insight, January 21, 8:02 PM

The Buck Institute for Education (BIE) is a go to site for learning about Problem-Based Learning, and they are offering four free one-week courses during February and March. The courses are:

* How to Create a Driving Question

* How to Manage Student Presentations

* How to Assess Critical Thinking

* How to Include Content and Competencies

You may register for the first two courses now. Registration for the other two will open on Feb. 4, 2015.

Additional information is available on the courses at the website (click through to the course).

There is a maximum enrollment of 300 so if you are interested in checking these out it would be good to go to the website sooner rather than later.

Kathy Lynch's curator insight, January 24, 12:03 AM

Great resource! Thx Beth Dichter

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Alan Campbell: Relevance and The UW-Stout e-Learning Certificate

Alan Campbell: Relevance and The UW-Stout e-Learning Certificate | SteveB's Social Learning Scoop | Scoop.it

Alan Campbell: 


My mind was restless and I was looking for my next challenge. I received an email from Joan Vandervelde promoting an E-learning and Online Graduate Certificate. I read the fine print and decided the program would enhance my ability to support a blended classroom. By the end of my first course, I had started my own website and blog. In all of the courses, the interaction between students and instructors has been tantalizing. The exposure to new resources, at times overwhelming, has been exciting. The experience has been both humbling and fulfilling. My mind is left to ask, "What's next?" 


Via Dennis T OConnor
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Dennis T OConnor's curator insight, January 27, 3:30 PM

Alan is currently enrolled in the E-Learning Practicum. This blog entry started out as a reflection on the relevance and impact of the UW-Stout's E-Learning Graduate Certificate program. Alan is a powerful teacher; online, blended or face to face.  His commitment to life long learning jumps off the page.  


Read his blog: the simple teacher.  You will be glad you did!

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Khan Academy Releases All Classes for iPad

Khan Academy Releases All Classes for iPad | SteveB's Social Learning Scoop | Scoop.it

"For the first time ever, Khan Academy has released all of its classes specifically for the iPad. This is great for anyone interested in getting some free education, but it’s much more than that. In fact, Khan Academy’s decision is big news for human civilization."


Via EDTC@UTB, WebTeachers, Aki Puustinen, Kent Wallén
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Jason Robert LeClair's curator insight, January 28, 10:56 AM
A good resource for math, science, and the humanities!
Ula Rutter's curator insight, January 28, 2:26 PM

I've been recommending this resource to a number of students recently; it has lessons in many subjects now, but was originally started by a mathematician who posted explanations of maths topic.

 

Rescooped by steve batchelder from Utbildning på nätet
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The 15 Best Free Social Media Dashboards and Tools - SumAll

The 15 Best Free Social Media Dashboards and Tools - SumAll | SteveB's Social Learning Scoop | Scoop.it
If social media marketing is all about creating powerful, cost-effective method for connecting your brand or company with your customers, why are so many social media analytics platforms and tools so expensive? The price tags for some professional-level social media... Read more »

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Rescooped by steve batchelder from eLearning and Blended Learning in Higher Education
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Using Design Thinking in Higher Education (EDUCAUSE Review) | EDUCAUSE.edu

Using Design Thinking in Higher Education (EDUCAUSE Review) | EDUCAUSE.edu | SteveB's Social Learning Scoop | Scoop.it

Design thinking focuses on users and their needs, encourages brainstorming and prototyping, and rewards out-of-the-box thinking that takes "wild ideas" and transforms them into real-world solutions.


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Rescooped by steve batchelder from Connectivism
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RIED: Propositions And Controversies In Connectivism

RIED: Propositions And Controversies In Connectivism | SteveB's Social Learning Scoop | Scoop.it

Via Dr. Susan Bainbridge
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Rescooped by steve batchelder from Rapid eLearning
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75+ Free CSS3, HTML5 & jQuery Search Forms

75+ Free CSS3, HTML5 & jQuery Search Forms | SteveB's Social Learning Scoop | Scoop.it
Designing a simple free css, html5 and jquery search forms boxes will attract the user’s attention...
The post 75+ Free CSS3, HTML5 & jQuery Search Forms appeared first on Web Design Blog.

Via Club de TeleMatique, michel verstrepen
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YouTube Audio Library Features Tons of Free Music to Use in Classroom Multimedia Projects ~ Educational Technology and Mobile Learning

YouTube Audio Library Features Tons of Free Music to Use in Classroom Multimedia Projects ~ Educational Technology and Mobile Learning | SteveB's Social Learning Scoop | Scoop.it
YouTube Audio Library Features Tons of Free Music to Use in Classroom Multimedia Projects #edtech http://t.co/4aF6L9hc37 via @medkh9

Via Cindy Rudy, Timo Ilomäki, michel verstrepen
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Rescooped by steve batchelder from eLearning Industry
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The 3 Top Research Supported Methods to Improve Training – Will Thalheimer Video Part 3

The 3 Top Research Supported Methods to Improve Training – Will Thalheimer Video Part 3 | SteveB's Social Learning Scoop | Scoop.it

Last week I shared parts 1 and 2 of my conversation with Dr. Will Thalheimer. In part 3 we learn the top 3 things you can do to improve your training solutions. All 3 are based on proven research. However, Will also reminds us… “none of these are panaceas. The key is to have more ... http://elearningfeeds.com/the-3-top-research-supported-methods-to-improve-training-will-thalheimer-video-part-3/


Via Christopher Pappas