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What Results Should You Expect From Twitter?

What Results Should You Expect From Twitter? | SteveB's Social Learning Scoop | Scoop.it

Twitter is a great way to build and engage an audience with short, timely, relevant messages, but if you’re trying to drive traffic to your website, what results should you expect in terms of click-through rates?

Check out this Infographic by Joanna Franchetti from Sign-Up, who analysed tens of thousands of tweets sent through Sign-Up’s Twitter marketing tools in the first seven months of 2012 to find out the answer.

Looking at average click through rates (CTR) from tweets and how this varied by the number of followers, day of the week and time of tweet.

They found that the average click through rate for a tweet is 1.64% (just over half the rate of email, which averages 2.95%), and that this declines rapidly as your number of followers increases. They also found that clicks tend to increase later in the day, peaking at around 6pm.

 

Source . http://bit.ly/S4LFx5


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SteveB's Social Learning Scoop
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SteveB's Social Learning Scoop

Wecome to my Social Learning Scoop.

 

It contains a generic mix of articles, gathered through twitter, the blogs I follow and suggestions from the Scoop.it curation tool, that catch my attention as interesting to me and possibly other people.

 

You can use the filter option just above this introduction to search for a particular topic within the numerous articles collated here.

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Rescooped by steve batchelder from Digital Delights
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An Open Education Reader - Edited by David Wiley

An Open Education Reader - Edited by David Wiley | SteveB's Social Learning Scoop | Scoop.it
A collection of readings on open education with commentary. Created for IPT 515R Introduction to Open Education, a graduate course at Brigham Young University. An Open Education Reader is published under the Creative Commons Attribution 4.0 License.

Via Ana Cristina Pratas
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Rescooped by steve batchelder from Personalize Learning (#plearnchat)
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10 Trends to Personalize Learning in 2015

10 Trends to Personalize Learning in 2015 | SteveB's Social Learning Scoop | Scoop.it
Check out the 10 Trends to Personalize Learning around Learning Culture, Learning Environments, Deeper Learning and Partnerships in Learning.

Via Kathleen McClaskey
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Kathleen McClaskey's curator insight, December 17, 12:21 PM
2015 is the year the focus will finally turn the corner by organizations in education and the business world to get it right: it is about the learner. We put together four large concepts that encompass the 10 trends that you will see impacting learning starting this coming year:
  • Learning Culture
  • Learning Environments
  • Partnerships in Learning
  • Deeper Learning


Throughout 2015, we will be taking each one of these trends and elaborating on them in future posts. So expect some interesting posts around each of these concepts sprinkled with stories, examples and models. We encourage input from you and maybe can share some of your stories and journey. Contact us at personalizelearn@gmail.com
Barbara Bray's curator insight, December 17, 1:06 PM

We watch the trends of personalized learning and want to share those with you. There is still so much confusion around these so we will be taking each of the trends around the 4 concepts and elaborate them with examples, models, stories and more. If you have some stories and want to share with the world, please contact us at personalizelearn@gmail.com 

Rescooped by steve batchelder from E-Learning-Inclusivo (Mashup)
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The Best Learning Resources of 2014 from CommLab India

The Best Learning Resources of 2014 from CommLab India | SteveB's Social Learning Scoop | Scoop.it

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Rescooped by steve batchelder from eLearning Industry
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Collaborative Learning – Lessons From Food Bloggers

Collaborative Learning – Lessons From Food Bloggers | SteveB's Social Learning Scoop | Scoop.it

Recently, a friend of mine turned into an avid food blogger. She cooks, takes pics and shares her recipe online…and she is getting creative at it too! Look at how she designed a logo for her blog with Indian pancake and vegetables. For those who follow food bloggers, you would know that it is o... http://elearningfeeds.com/collaborative-learning-lessons-from-food-bloggers/


Via Christopher Pappas
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Rescooped by steve batchelder from Education 2.0 & 3.0
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7 Habits of Successful Online Students

7 Habits of Successful Online Students | SteveB's Social Learning Scoop | Scoop.it
Brilliant or Insane
via Photopin creative commons
7 Habits of Successful Online Students
Karleia Steiner
Online education is more popular than ever.

Via Yashy Tohsaku
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Rescooped by steve batchelder from Design Revolution
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3 SEO Things To NEVER Do Again

3 SEO Things To NEVER Do Again | SteveB's Social Learning Scoop | Scoop.it

The New SEO
Search Engine Optimization may be different, but it isn't dead. Until search engine spiders can understand context YOU have to provide it. Today team Curagami discovered 3 big things to NEVER do again while working with our great customer http://www.Moon-Audio.com :

* Original Copy Only
Never copy a manufacturer's product or brand copy. You MUST write original copy for every page or risk being put in the "dupe box". Duplicate content from THEM (manufacturers) is foolish for another reason - few manufacturers write great copy about their products, services or brands.

If you do copy manufacturer notes or specifications either 1. blockquote them out or 2. use inline rel no follows to tell the search spiders you know you've duped the content and aren't looking for kudos on it.

* Never Assume Branded Sites Know SEO
Working with Moon Audio team Curagami realized we could make a killing JUST helping major electronic brands such as Shure, Astell & Kern and Chord Hugo improve their SEO. The team at Moon assumed since the manufacturer's site was coming up high in the Search Engine Results Pages they had their SEO down.

NOPE, not even a little bit. The manufacturer benefits from all those links being driven into their pages by people who DO KNOW SEO. They don't so don't copy them.

* Do Use the SERPS
If you want to know who is doing well on your keys logout of Google (this won't kill all the filters but will help) and search for sites consistently showing up for keys you want. Next use Mike's free keyword tool to see how well the site you found ACTUALLY ranks for your keys.

You have to use a tool to see THROUGH the float. Used to be when you and I typed the same search at the same time we saw the same results. Not so much anymore thanks to Google's "floating" their index and making decisions about what you see based on a host of new things like what your friends see & like, what you've liked before (you in this instance is your computer's IP address) and other filters so secret no one really knows.

Watch Pariser's Filter Bubbles TED talk for more on why search is just showing you what you already know these days and NEVER steal copy or SEO advice from dumb and dumber manufacturers.

They win their brand name FOR FREE. If you want to know if they understand SEO type a phrase like "portable audio" and see who shows up (the usual suspects like Amazon, Wikipedia, Cnet Mashable, Techcrunch, HuffPost, etc...).


Via Martin (Marty) Smith
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Rescooped by steve batchelder from Educational technology , Erate, Broadband and Connectivity
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20 Google Tools for Every Student's Digital Toolkit

20 Google Tools for Every Student's Digital Toolkit | SteveB's Social Learning Scoop | Scoop.it
Here are 20 Google tools that every 21st-century digital learning teacher should share with students.

Via Tom D'Amico (@TDOttawa) , Bonnie Bracey Sutton
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Rescooped by steve batchelder from Into the Driver's Seat
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Understanding Composition for Better Website Photos

Understanding Composition for Better Website Photos | SteveB's Social Learning Scoop | Scoop.it
In my first article for the Inspiration Center, we discussed some of the important basics for taking good photographs. Now let’s take a look at a few elements specific to composition that can...

Via Ana Cristina Pratas, Jim Lerman
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finding perpetual beta

finding perpetual beta | SteveB's Social Learning Scoop | Scoop.it
My second ebook, finding perpetual beta, is now available. Scroll down to read a description of the contents.
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How to Format a Blog Post in 9 Steps (Cheat Sheet) - BloggerAbroad

How to Format a Blog Post in 9 Steps (Cheat Sheet) - BloggerAbroad | SteveB's Social Learning Scoop | Scoop.it
Just having something to say isn’t enough. A great blog post must be properly formatted. It is easier to read, gets shared more often and ranks better in search. In this post, you’ll learn about steps to formatting your post properly.
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Rescooped by steve batchelder from Moodle and Web 2.0
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Skype Translator – How it Works

Skype Translator – How it Works | SteveB's Social Learning Scoop | Scoop.it

As mentioned by Gurdeep Pall in this morning’s Big Blog post, today we have announced the first phase of the Skype Translator preview program which will kick-off with English and Spanish as the first two languages.


Via Rodolfo Maslias, lexicool.com, Yuly Asencion, Juergen Wagner
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CTD Institute's curator insight, December 16, 9:36 AM

The Skype Translator preview program is currently available for Spanish-speaking and English-speaking Skype customers who use Windows 8.1 or Windows 10 Technical Preview on their desktop or tablet.

Rescooped by steve batchelder from E-Learning-Inclusivo (Mashup)
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9 Ideas Education Is Having Trouble Responding To

9 Ideas Education Is Having Trouble Responding To | SteveB's Social Learning Scoop | Scoop.it
9 Ideas Education Is Having Trouble Responding To

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London captured in 35,000 frames for crowdsourced timelapse (Wired UK)

London captured in 35,000 frames for crowdsourced timelapse (Wired UK) | SteveB's Social Learning Scoop | Scoop.it
On the 6 December 2014, 40 photographers came together to create a crowdsourced timelapse of London within the space of a single day
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Rescooped by steve batchelder from Content Marketing, Curation, Social Media & SEO
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3 Ways Content Curation Informs Content Marketing

3 Ways Content Curation Informs Content Marketing | SteveB's Social Learning Scoop | Scoop.it
If you aim to promote yourself with content marketing, take advantage of the behavior you observe during the content curation process. It can help.

Via Guillaume Decugis
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Guillaume Decugis's curator insight, December 16, 2:00 PM

[url=/u/1994272 x-already-notified=1]Tommy Landry[/url] articulates another argument for the use of content curation by content marketers: while the main argument is saving time and resources, there are other benefits of content curation such as adding credibility to your brand message or engaging with influencers. But on top of using curation as a way to publish content, he argues that content curation is also a way to generate content ideas that will fill the gaps and be more original and impactful. In short, content curation informs content creation as others also noted


To build on Thomas'  points, I would add that the 3 following ways to practice this from my point of view. Try to look back at your own curation work and pause on a weekly basis to reflect on the following:


1 - what are the developing trends that people have been publishing on? Can you elaborate on them? 


2 - can you do roundup posts with top 5/10 pieces of content you've curated this week? 


3 - what are the things your customers or prospects are asking and that the content you've been curating does not cover: why not write a post on exactly that?  

Jakarta Web Developer's curator insight, December 17, 11:50 AM

be Social:  
https://www.facebook.com/JakartaWebDeveloper

Rescooped by steve batchelder from Design Revolution
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Contribute To The Web Design Revolution in 2015

Contribute To The Web Design Revolution in 2015 | SteveB's Social Learning Scoop | Scoop.it

Design Is Revolutionary
Don't have to be Steve Jobs to know design is revolutionary. Our Web Design Revolution feed on Scoop.it is one of our favorites. We love THINKING visual because most of us (save one poor CTO) are marketing geeks who visualize in our sleep.

If you visualize in your sleep consider contributing a Scoop or two or three to The Web Design Revolution in 2015. Several easy ways to contribute:

1. If you are on @Scoop.ituse the Suggest Feature. We appreciate all the great suggestions we've already received and promise a new focus on collaboration in 2015.

2. If you aren't on Scoop.it you are missing one of the best "do less, get more" tools we know, but you can still contribute ideas for stories we should include by:

email: martin(at)Curagami.com

Twitter: @Curagami

Call For Help NOW
Right now we are interested in creating a year-end mashup of all the web design predictions for 2015. If you have a favorite prognosticator and they write about what they think is going to happen in web design next year send us the link and we will mash your contribution up into a summary with early views going to contributors.

Thanks for a great year and hope you will contribute to The Revolution in 2015.





Via Martin (Marty) Smith
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Rescooped by steve batchelder from eLearning through Social Media
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Teacher training through social networking platforms: A case study on Facebook | Demiraslan Çevik | Australasian Journal of Educational Technology

Teacher training through social networking platforms: A case study on Facebook

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Rescooped by steve batchelder from Creative teaching and learning
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Free music for videos

Free music for videos | SteveB's Social Learning Scoop | Scoop.it

"Thirty-one amazing sites for free music using Creative Commons ..."


Via Leona Ungerer
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Rescooped by steve batchelder from Training, eBook, Social Media & Web Design
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2014 Social Media Image Size Cheat Sheet

2014 Social Media Image Size Cheat Sheet | SteveB's Social Learning Scoop | Scoop.it
Sembra che ogni settimana, c'è un nuovo esempio di come le immagini possono essere utilizzate per migliorare i risultati sui social media. Uno degli esempi più recenti è da

Via Alessandro Rea, Marco Favero
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Marco Favero's curator insight, December 16, 5:40 PM

aggiungi la tua intuizione ...

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7 Tips to Improve Your Social Media Posts

7 Tips to Improve Your Social Media Posts | SteveB's Social Learning Scoop | Scoop.it
Relationship posts establish social media as a place where people can have conversations with your brand, rather than just be marketed to. If you want to be successful, it can’t be all about the sell.

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What we read about deep learning is just the tip of the iceberg - Gigaom

What we read about deep learning is just the tip of the iceberg - Gigaom | SteveB's Social Learning Scoop | Scoop.it
The artificial intelligence technique known as deep learning is white hot right now, as we have noted numerous times before.
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4 Key Steps To Growing Your Online Social Media Assets - Jeffbullas's Blog

4 Key Steps To Growing Your Online Social Media Assets - Jeffbullas's Blog | SteveB's Social Learning Scoop | Scoop.it
Have you ever Googled your name or your companies brand and viewed what shows up on the first page of the search results? Do you like what you see?
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My top 20 WordPress Plugins - You Baby Me Mummy

My top 20 WordPress Plugins - You Baby Me Mummy | SteveB's Social Learning Scoop | Scoop.it
Check out my list of my favourite WordPress plugins
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Rescooped by steve batchelder from Leadership Think Tank
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The Internet of Things and the Connected Person

The Internet of Things and the Connected Person | SteveB's Social Learning Scoop | Scoop.it
One of the interesting things about the Internet of Things (IoT): It’s not really about the things. The IoT is a developing technological marvel.

Via jean-luc scherer, massimo facchinetti, Aki Puustinen
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Rescooped by steve batchelder from Education 2.0 & 3.0
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Microsoft’s New Office App, Sway, Is Now Open To Everyone

Microsoft’s New Office App, Sway, Is Now Open To Everyone | SteveB's Social Learning Scoop | Scoop.it
 Microsoft’s Sway, an online tool for creating presentation-documents, is now generally available to the public. Previously, a waiting list was in place. That Sway has taken down its rope line isn’t surprising.

Via Yashy Tohsaku
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