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What Results Should You Expect From Twitter?

What Results Should You Expect From Twitter? | SteveB's Social Learning Scoop | Scoop.it

Twitter is a great way to build and engage an audience with short, timely, relevant messages, but if you’re trying to drive traffic to your website, what results should you expect in terms of click-through rates?

Check out this Infographic by Joanna Franchetti from Sign-Up, who analysed tens of thousands of tweets sent through Sign-Up’s Twitter marketing tools in the first seven months of 2012 to find out the answer.

Looking at average click through rates (CTR) from tweets and how this varied by the number of followers, day of the week and time of tweet.

They found that the average click through rate for a tweet is 1.64% (just over half the rate of email, which averages 2.95%), and that this declines rapidly as your number of followers increases. They also found that clicks tend to increase later in the day, peaking at around 6pm.

 

Source . http://bit.ly/S4LFx5


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SteveB's Social Learning Scoop
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SteveB's Social Learning Scoop

Wecome to my Social Learning Scoop.

 

It contains a generic mix of articles, gathered through twitter, the blogs I follow and suggestions from the Scoop.it curation tool, that catch my attention as interesting to me and possibly other people.

 

You can use the filter option just above this introduction to search for a particular topic within the numerous articles collated here.

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Error reduction interferes with gaining insights

Error reduction interferes with gaining insights | SteveB's Social Learning Scoop | Scoop.it
Is your organization  focused on merely reducing errors or is it also promoting ways to improve insight?
Fifty-eight of the top Fortune 200 companies bought into Six Sigma, attesting to the appeal of eliminating errors.
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10 Social Media Tools Ideal for e-Learning | iSpring Blog

10 Social Media Tools Ideal for e-Learning | iSpring Blog | SteveB's Social Learning Scoop | Scoop.it
Social media has impacted the Internet in a big way! 10 social media tools for #elearning from @iSpringPro http://t.co/NlRbiLk0Nn
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Rescooped by steve batchelder from Digital Delights
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Reflections on “Humans need not apply”

Reflections on “Humans need not apply” | SteveB's Social Learning Scoop | Scoop.it

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Rescooped by steve batchelder from Technology Advances
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Gamification: Your Learners Deserve To Be Delighted And Excited

Gamification: Your Learners Deserve To Be Delighted And Excited | SteveB's Social Learning Scoop | Scoop.it

"Too often, training is staid, boring, tedious and, simply put, awful! But learning new things shouldn’t be like having teeth pulled – it should be a joyous experience, not a punishment. There’s no good reason that training needs to be mind-numbingly dull these days. Here’s why:"


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Engage Your Students With These Open Educationa...

Engage Your Students With These Open Educationa... | SteveB's Social Learning Scoop | Scoop.it
Here we are compiling list of some of the best open educational resources to engage students.
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College on the Cover: Doom and Gloom Through the Decades - e-Learning Feeds

College on the Cover: Doom and Gloom Through the Decades - e-Learning Feeds | SteveB's Social Learning Scoop | Scoop.it
  Higher Education’s disruption – whether or not a college education is worth the investment – what jobs, if any, are available for graduates – … (#elearning College on the Cover: Doom and Gloom Through the Decades
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My PLN

My PLN | SteveB's Social Learning Scoop | Scoop.it
Visit the post for more. (RT @MattGuyan: My new #PLN page http://t.co/5iGcLtJAdY)
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What Studying Students Teaches Us About Great Apps | TechCrunch

What Studying Students Teaches Us About Great Apps | TechCrunch | SteveB's Social Learning Scoop | Scoop.it
With over a million apps in each the Apple App Store and the Google Play Store, there’s an app—or 10—for practically everything a consumer needs. So..

Via Suvi Salo, Bonnie Bracey Sutton, Dean J. Fusto, Lynnette Van Dyke
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WP-DreamBox-Blended-learning-Kit.pdf


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Rescooped by steve batchelder from SHIFT elearning
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7 Simple Edits That Make Your Writing 100% More Powerful

7 Simple Edits That Make Your Writing 100% More Powerful | SteveB's Social Learning Scoop | Scoop.it
Ever wonder why your writing lacks the impact of your writing heroes? Find out the simple secret they don't want you to know.

Via Barb Lack, Lynnette Van Dyke, SHIFT eLearning
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Barb Lack's curator insight, August 18, 12:14 PM

Before you publish that next post - edit, edit, then edit some more. Polish your prose like a pro by following these simple rules.

Barb Lack's curator insight, August 18, 12:52 PM

Polish your prose like a pro by following these simple rules.  Concrete examples provided throughout the article show you how.

 

Rescooped by steve batchelder from Learning and Teaching in an Online Environment
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Studying in 2014: could online courses become the new norm?

Studying in 2014: could online courses become the new norm? | SteveB's Social Learning Scoop | Scoop.it
If your only idea of study is dragging your textbooks across campus for one-hour lectures, then recent figures say you’re missing something big. Marni speaks to the experts about getting qualified without ever needing to set foot in the classroom.

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P'Reilly and Pahika' s deck Government For The People, By The People, In the 21st Century

My joint keynote with Jennifer Pahlka of Code for America at the Accela Engage conference in San Diego on August 5, 2014.

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EMEA Reporter: Redesigning Performance on a Macro Scale by Nic Laycock

EMEA Reporter: Redesigning Performance on a Macro Scale by Nic Laycock | SteveB's Social Learning Scoop | Scoop.it

Nick Shackleton-Jones is BP’s director of online and informal learning. What are his strategic imperatives in an enterprise spanning every continent? http://elearningfeeds.com/emea-reporter-redesigning-performance-on-a-macro-scale-by-nic-laycock/


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The Business Metrics You Can't Afford To Ignore In The New Economy - Forbes

The Business Metrics You Can't Afford To Ignore In The New Economy - Forbes | SteveB's Social Learning Scoop | Scoop.it
The Business Metrics You Can't Afford To Ignore In The New Economy Forbes In 2000, after 18 years working in what effectively served as a learning lab where she had the opportunity to help grow a $20 million family owned trade publisher into a $1...
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Getting Over The Social Media Wall

Getting Over The Social Media Wall | SteveB's Social Learning Scoop | Scoop.it
(aka: Why I think if you work in L&D/OD you should be active on Social Media.) So I’ve been thinking. I’ve been in few conversations of late with folk who work in organisations and whose job se...
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Rescooped by steve batchelder from Innovations in e-Learning
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The Future of College?

The Future of College? | SteveB's Social Learning Scoop | Scoop.it
A brash tech entrepreneur thinks he can reinvent higher education by stripping it down to its essence, eliminating lectures and tenure along with football games, ivy-covered buildings, and research libraries. What if he's right? 

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k3hamilton's curator insight, August 19, 9:13 AM

about the Minerva project

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Forget Community - 'Social' is Now a Commodity

Forget Community - 'Social' is Now a Commodity | SteveB's Social Learning Scoop | Scoop.it
Remember the glory days of Enterprise Social software? When startups were acquired and innovations were exciting? When we all believed that social technology could help us change the way we worked for good?
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Twitter’s Potential as a Learning Tool: Additional Thoughts - e-Learning Feeds

Twitter’s Potential as a Learning Tool: Additional Thoughts - e-Learning Feeds | SteveB's Social Learning Scoop | Scoop.it
As I systematically revisit Jane Hart’s Top 100 Learning Tools List, I must confess that (like Adam Grant) I continue to discover new ways to … (#elearning Twitter’s Potential as a Learning Tool: Additional Thoughts
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A Visual Guide to Social Media Best Practices

A Visual Guide to Social Media Best Practices | SteveB's Social Learning Scoop | Scoop.it
2014 Social Media Trends - Visual Guide to Best Practices (RT @HJSears: Some fab ideas: 2014 Social Media Trends - Visual Guide to Best Practices http://t.co/rxvrck4EZs via @suebecks)...
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Why you need a professional online presence

So why do you need an online presence?As an educator having an online presence presents an opportunity to share your scholarly activity with others and there is much to gain.
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Using "mulligans" to enhance student participation and reduce test anxiety.

Using "mulligans" to enhance student participation and reduce test anxiety. | SteveB's Social Learning Scoop | Scoop.it

"When I speak with other professors who work extensively in the classroom, we often find that we share many of the same challenges. Students’ lack of classroom participation in discussion and test anxiety are two of the most common ..."

©


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Rescooped by steve batchelder from Quantified Self, Data Science, Digital Health, Personal Analytics, Big Data
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The age of the quantified family is upon us

The age of the quantified family is upon us | SteveB's Social Learning Scoop | Scoop.it
We're one step closer to the quantified household. University of Virginia associate professor of computer science, Kamin Whitehouse, is leading a team that's designing the software to make it possible. "We need to not just be users of the internet of things, we need to also be objects in the internet of things," Whitehouse told a Massachusetts...

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Online Teaching as a Career: Advice from a Modern Educator

There is a gold rush going on now in the field of online learning and it is the pursuit of teaching online. There are new master's degree programs that are focused on teaching with technology, along with degree programs related to instructional design. There are authors that tout the... http://elearningfeeds.com/online-teaching-as-a-career-advice-from-a-modern-educator/


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11 Things You Need to Know About the Redesigned Google Drive | Google Gooru

11 Things You Need to Know About the Redesigned Google Drive | Google Gooru | SteveB's Social Learning Scoop | Scoop.it

Google Drive, once again, has a brand-new look and there are a lot of changes to absorb. While many changes were design and user-experience improvements, Google also added some new functions. Check out the video below for our quick walkthrough, along with a list of some of our favorite changes!


Via Dennis T OConnor, Craig Patterson
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Dennis T OConnor's curator insight, July 27, 6:20 PM

Good video orientation video for those still calling Google Drive, Google Docs.  This is a great site for those looking to understand Google tech.  

Sue Walsh's curator insight, August 6, 3:34 PM

A great speed update :-)

ManufacturingStories's curator insight, August 7, 3:36 PM

add your insight...

Rescooped by steve batchelder from Designing design thinking driven operations
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WHICH 50 : Companies delivering great customer experience at scale significantly out perform the market: Accenture

WHICH 50 : Companies delivering great customer experience at scale significantly out perform the market: Accenture | SteveB's Social Learning Scoop | Scoop.it

Companies need to focus on three key qualities in order to deliver highly relevant customer experiences at scale, according to Accenture. And those who succeed significantly outperform the market.

 

The company has shared the information in an interactive infographic culled from a study called Digital Transformation: Re-imagine from the Outside in which it outlines the issues. The full report is also available for download...


Via Jeff Domansky, Fred Zimny
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Jeff Domansky's curator insight, August 17, 10:15 PM

Hey marketing! Might be a great report to share with your CEO.