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What Results Should You Expect From Twitter?

What Results Should You Expect From Twitter? | SteveB's Social Learning Scoop | Scoop.it

Twitter is a great way to build and engage an audience with short, timely, relevant messages, but if you’re trying to drive traffic to your website, what results should you expect in terms of click-through rates?

Check out this Infographic by Joanna Franchetti from Sign-Up, who analysed tens of thousands of tweets sent through Sign-Up’s Twitter marketing tools in the first seven months of 2012 to find out the answer.

Looking at average click through rates (CTR) from tweets and how this varied by the number of followers, day of the week and time of tweet.

They found that the average click through rate for a tweet is 1.64% (just over half the rate of email, which averages 2.95%), and that this declines rapidly as your number of followers increases. They also found that clicks tend to increase later in the day, peaking at around 6pm.

 

Source . http://bit.ly/S4LFx5


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SteveB's Social Learning Scoop
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Scooped by steve batchelder
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SteveB's Social Learning Scoop

Wecome to my Social Learning Scoop.

 

It contains a generic mix of articles, gathered through twitter, the blogs I follow and suggestions from the Scoop.it curation tool, that catch my attention as interesting to me and possibly other people.

 

You can use the filter option just above this introduction to search for a particular topic within the numerous articles collated here.

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Rescooped by steve batchelder from Designing design thinking driven operations
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#Digital Transformation of #Knowledge Work

#Digital Transformation of #Knowledge Work | SteveB's Social Learning Scoop | Scoop.it

“ In any given company, hyper-specialization might reshape- according to Prof. Tom Malone, MIT- the organization in many ways, from the macro to the micro level of task assignment. Some of the tasks of a certain role might be hived off, or entire job categories and processes might be upended. In the 21st century, a critical factor in business success will not just be how efficient organizations are, but also how intelligent they are. The new culture of cross-country cooperation and “hyper-specialization” based on scalable learning platforms allows you and your organization to be more productive, effective, and intelligent. Consider how much more finely work can be diced when it produces intangible, knowledge-based goods and the information involved can be transported anywhere in the world nearly instantaneously and at almost no cost: the “Division of Knowledge” as driver of productivity and intelligence has arrived.”


Via A.Busetti, Torsten Fell, Fred Zimny
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