In many respects colleges are out in the lead of social media usage and are starting to see measurable results.
Via Angela Maiers @AngelaMaiers
Join Scoop.it for Free
Share ideas that matter on the social web and experience
the benefits of curating the world's best content.
I don't have a Facebook, a Twitter or a LinkedIn account
Already have an account: Login
|
Scooped by steve batchelder onto SteveB's Social Learning Scoop |
Scoop.it!
No comment yet.
Sign up to comment
Delete the scoop?
Are you sure you want to delete this scoop?
Yes
 Your new post is loading...
Scoop.it!
Social Media doesn't work for the vast majority of small businesses. That was the main message in the USA Today article titled, Study: Social media a bust for small businesses, published on April 17th, 2013. From the news item:"About 61% of small businesses don't see any return on investment on their social-media activities, according to a survey released Tuesday from Manta, a social network for small businesses. Yet, almost 50% say they've increased their time spent on social media, and only 7% have decreased their time. What businesses are trying to get out of social media: 36% said their goal was to acquire and engage new customers, 19% said to gain leads and referrals, and 17% said to boost awareness. Facebook was most cited as the hardest to maintain social-media platform, according to the survey." There is a big lesson in this data...
What you want from social media may be very different from what it is. Via Martin Gysler 
Martin Gysler's comment,
April 22, 10:25 AM
Indeed Retro Social Media, but it's seems to be reality.
Abhishek Bedi's curator insight,
April 23, 9:00 AM
Social Media is it worth your marketing efforts/time or still the traditional methods superseed the SM? It's truely stated as a matter of one's choice, totally agree!! 
Angelica Laurencon's comment,
May 22, 4:08 PM
Failure of Social Media as another marketing & PR channel, yes, but still very efficient for SMB in the new business of kindness.
Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
Of all the popular social media channels, I’d say that Twitter is probably the most intimidating. But once you learn its unique language of tweets, hashtags, and handles, Twitter opens up a world of opportunities to promote your cause or business. Via Manuel Thomas, Kalani Kirk Hausman, Malhar Barai, Mike Ellsworth Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
|
|
|
Rescooped by steve batchelder from Curation, Social Business and Beyond |
Scoop.it!
My fellow curator and colleague, Beth Kanter has once again given us a wonderful post full of insights and resources.
****I also want to point out that what she has done in this article is an excellent example of providing "context" and adding depth to what she's saying.
In this piece Beth talks about Transdisiplinarity which means literacy in and ability to understand concepts across multiple disciplines which you will notice, she has clearly demonstrated in this post.
Read full article: [http://bit.ly/ACNJik]
Via janlgordon
Beth Kanter's comment,
January 24, 2012 3:51 PM
The 23 tips for blog content is also an excellent example of curated content that is high quality.
Delete the scoop?
Are you sure you want to delete this scoop?
Yes
|
|
Rescooped by steve batchelder from SOCIAL MEDIA, what we think about! |
Scoop.it!
Visual Social Media Marketing: learn how to share more visual content and create a visual conversation with your audience.
Have you noticed more photos on social networks?
Do you have a visual component as part of your social media marketing strategy?
Do you need some help in getting started or maintaining momentum in sharing more visual content and in creating a visual conversation with your audience?
Via Martin Gysler
Debbie Hughes's comment,
April 23, 11:28 AM
Photos are very important, but be sure you have the right to use them before publishing your blog, post, tweet, etc.
Delete the scoop?
Are you sure you want to delete this scoop?
Yes
|
|
Rescooped by steve batchelder from Enterprise Social Media |
Scoop.it!
The Modern Media Agency Series is presented by IDG. Both marketers and users are very interested in social media. Buyers told IDC that less than one in five use social media to make purchase decisions. To learn more about the research, click here.
Whether your company is just getting its social sea legs or excelling in the digital world, there is a niche and opportunity for every brand on social media.
OMD, one of the top media agencies in the world, works with clients of various size and social media exposure. Within the agency, OMD Word is the social intelligence arm that helps amplify clients through social media. The department ensures the client’s social channels are leveraged and optimized to support traditional and digital solutions.
According to Word’s U.S. Director Colin Sutton, your level of understanding impacts your brand’s ability to perform on social media. Generally, this is the first thing that brands should be thinking about when they want to launch a social campaign.
Read more: http://on.mash.to/KEHUPX
Via Martin Gysler, Anne Thomas , Mike Ellsworth
Delete the scoop?
Are you sure you want to delete this scoop?
Yes
|
|
Rescooped by steve batchelder from SOCIAL MEDIA, what we think about! |
Scoop.it!
Breaking news that Pinterest is changing user submitted pins to make money. Are they now one of the biggest affiliates on the Internet?... That's the question [note MG]
I swore I wasn’t going to write about Pinterest again for a while after finishing a six part series of blog posts, but major developments keeping coming and no major news organizations seems to be covering them.
If you post a pin to Pinterest, and it links to an ecommerce site that happens to have an affiliate program, Pinterest modifies the link to add their own affiliate tracking code. If someone clicks through the picture from Pinterest and makes a purchase, Pinterest gets paid. They don’t have any disclosure of this link modification on their site, and so far, while it has been written about, no major news outlet has picked up on the practice or its implications.
Pinterest doing this is big news in my opinion for two reasons:
Read more: http://llsocial.com/2012/02/pinterest-modifying-user-submitted-pins/
Via Martin Gysler
Martin Gysler's comment,
February 18, 2012 5:48 AM
Thank you Carey. I'm glad you like this post! Yes, maybe you should know it :) Of course, I'll do my best!
Martin Gysler's comment,
March 4, 2012 7:37 AM
I think you're not alone in this situation Sebastian!
Delete the scoop?
Are you sure you want to delete this scoop?
Yes
