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Rescooped by steve batchelder from Training, eBook, Social Media & Web Design!

Hashtag Nation: Marketing to the Selfie Generation

Come Millennials e Gen Z-tori si riferiscono a marchi? E come possono i marketers di raggiungere meglio di loro? 

Via Nicoletta Gay, Stefano Principato, Marco Favero
Nicoletta Gay's curator insight, October 2, 6:28 AM

New research from Havas Worldwide reveals a powerful partnership between young people and brands.
The Prosumer Report, “Hashtag Nation: Marketing to the Selfie Generation”, examines the evolving relationship between young people and brands in 29 markets.
For further information: ;

Marco Favero's curator insight, October 2, 10:46 AM

aggiungi la tua intuizione ...

Rescooped by steve batchelder from Curation, Social Business and Beyond!

How to Maximize the Reach of Your Posts on Social Networks

How to Maximize the Reach of Your Posts on Social Networks | SteveB's Social Learning Scoop |

This article and infographic was posted by Ted Nguyen for his blog.




One of the most pressing questions whether you're new to social media or a social media maven is: What's the best way to post information or share content to optimize your reach

Compendium, a content marketing firm conducted a study of more than 200 companies to determine how social media professionals may optimize their engagement with both business-to-business-to-consumer conversations.

What they found is consistent with what Ted Nguyen has experienced and he has demonstrated that he clearly knows what he's doing

Here are some highlights:


"My experience in sharing more than 21,000 tweets and Facebook posts to my more than 82,000 Twitter followers and Facebook friends is consistent with the study’s findings"


**I recommend the hours between 10 a.m. to 1 p.m. (Pacific Time) or 1 to 4 p.m. (Eastern Time) are the best times for Twitter and Facebook to optimize social engagement engagement.


**I find that tweets shared earlier in the week do better than those sent later in the week. I also have discovered that Facebook posts do best Wednesday early afternoon.


**if you look at Ted's social shares, they run around the clock. he tries his best to engage with people in real time or near real time.



Selected by Jan Gordon covering: "Curation, Social Business and Beyond" 


Read article and see infographic here: []


Infographic by DKNewMedia


Survey by Compendium

Via janlgordon
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