SteveB's Social L...
Follow
Find tag "socialbusiness"
5.9K views | +13 today
SteveB's Social Learning Scoop
Getting the Scoop on social learning
Your new post is loading...
Your new post is loading...
Rescooped by steve batchelder from Curation, Social Business and Beyond
Scoop.it!

Make Your Business the Go-To Resource by Curating Great Content

Make Your Business the Go-To Resource by Curating Great Content | SteveB's Social Learning Scoop | Scoop.it

This piece is from senseiblog. I selected it because it reaffirms the importance of using content curation as a part of your content marketing strategy.

 

Here are some highlights:

 

"Content doesn’t always have to be content from your organization, your clients just need to be able to access it through you. Let’s be honest, creating enough content to fulfill demand is a daunting task".

 

**Quality content is a sustainable competitive advantage

 

**the ultimate goal of your online presence should be to become a “Go To” source of information that your stakeholders log onto with increasing or sustainable frequency.

 

**Once achieved, the differentiation this status gives you becomes widespread generating respect, appreciation and business from both new and existing customers.

 

 **in the grand scheme of things, content curation is an essential part of carving out a position for your brand.

 

**The best strategy is to curate or create content that best meets the need of your stakeholders.

 

**What’s missing most of the time is the incentive to be social. What is the best incentive?

 

It is the ability to contribute in a meaningful way

 

 

**Great content starts conversations which leads to engagement and relationships.

 

**by adding context, some examples are links to other sources who provide more insight on the topic, expressing your viewpoint, asking questions, inviting others to comment and continue the dialogue.  

 

Content creation, content curation and the ability to give meaningful feedback on it effectiveness is a highly engaging way to involve hundreds, if not thousands of internal staff.

 

Curated by Jan Gordon covering "Content Curation, Social Business and Beyond"

 

Read full article here: [http://bit.ly/wVK9j0]


Via janlgordon
more...
No comment yet.
Rescooped by steve batchelder from Curation, Social Business and Beyond
Scoop.it!

Mix Curation With Socially Addictive Content - Here's How

Mix Curation With Socially Addictive Content - Here's How | SteveB's Social Learning Scoop | Scoop.it

My fellow curator and colleague, Beth Kanter has once again given us a wonderful post full of insights and resources.

 

****I also want to point out that what she has done in this article is an excellent example of providing "context" and adding depth to what she's saying. 

 

In this piece Beth talks about Transdisiplinarity which means literacy in and ability to understand concepts across multiple disciplines which you will notice, she has clearly demonstrated in this post.

 

 

Read full article: [http://bit.ly/ACNJik]


Via janlgordon
more...
Beth Kanter's comment, January 24, 2012 12:51 PM
The 23 tips for blog content is also an excellent example of curated content that is high quality.
Beth Kanter's comment, January 24, 2012 3:02 PM
Thanks for rescooping