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Pinterest has snagged the bronze from email. New data from social sharing service ShareThis shows that for the first time, Pinterest outpaced email to become the third most popular sharing channel in the fourth quarter of 2013.
Via Cendrine Marrouat - www.socialmediaslant.com
This post was written by Melonie Gallegos for iMediaconnection
In this piece, there are 8 tips to help marketers get in on the social curation boom in a meaningful way - that means Pinterest and beyond!
Here's an excerpt:
"Curation is a long-standing tradition of collecting, saving & organizing objects. Today it takes on a different meaning. Organizataions have evolved from collecting artifacts to digital curation of media and content"
When human behavior shifts and it certainly has, (more about that in the article), brands are quick to follow suit.
Here are some highlights:
There are a lot of websites offfering curation-type services
To get a clear sense of how a brand might leverage curation in this article, they have broken them down into categories.
**social bookmarking and news
**Aggregation and syndication networks
**There are 8 ways your brand can get in on the action
Here are a few that caught my attention:
Become a curator creator
**Create your own Pinterest board and it's more than just slapping images, it takes thought, strategy, being part of the community and continually showing up
**appreciating other people's content and having two-way conversations
Create an Interest-based content strategy
**Focus on the interests of your audience, not your products and services!
**Allign their real-life interests with your brand position
Curated by Jan Gordon covering "Pinterest Watch"
Read full article here: [http://bit.ly/IXNQQB]
Via janlgordon, Cyndee Haydon www.SandbarsToSunsets.com
Robin Good curated this resource and it is exactly the curation tool I've been dreaming of - a visual way to curate content for learning.
Here's what Robin wrote about this:
Heiko Idensen reports in his curated newsradar "Online Curating & Social Learning Tools and Applications": "Learnist is a new pinboard where users can organize their learning materials. It resembles Pinterest except that Learnist is just for sharing learning resources.
The website is still in beta but looks really very promising for both teachers and students.
Here is a set of the main features that Learnist offers to its users :
It is free Itis easy to use It has a user friendly interface It lets users create pinboards around a certain topic Users can create different boards and invite others to collaborate on them It lets you pin images,videos, and text to your boards with a single click from Learnist bookmarklet Users can also upload resources to their boards using URLs
Free to use.
Try it out: http://learni.st
Via Robin Good, Beth Kanter
Breaking news that Pinterest is changing user submitted pins to make money. Are they now one of the biggest affiliates on the Internet?... That's the question [note MG]
I swore I wasn’t going to write about Pinterest again for a while after finishing a six part series of blog posts, but major developments keeping coming and no major news organizations seems to be covering them.
If you post a pin to Pinterest, and it links to an ecommerce site that happens to have an affiliate program, Pinterest modifies the link to add their own affiliate tracking code. If someone clicks through the picture from Pinterest and makes a purchase, Pinterest gets paid. They don’t have any disclosure of this link modification on their site, and so far, while it has been written about, no major news outlet has picked up on the practice or its implications.
Pinterest doing this is big news in my opinion for two reasons:
Via Martin Gysler