It used to be that you were a wine or art collector to be considered a connoisseur. These curators of their personal taste and beauty would search for pieces that fit a collection they would be proud
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This is a great piece by Heidi Cohen on why your marketing needs content curation and 12 attributes of a successful curation strategy. This is one of the best articles I've seen on this topic in a very long time.
As I said, I've seen many pieces on curation but if you're like me, everytime I read about this, I always find something new or am reminded of ways I can polish what I'm doing.
Here are some of the highlights.........
Why Your Marketing Needs Content Curation
At its core, content curation is like a great editor or blogger who brings his unique taste and understanding of his target audience to his selection of the best content for his readers.
**He provides context for the content so that it's more than a collection of information
3 Reasons your content marketing strategy needs content curation:
1. Offering your audience a combination of original and third party content provides a branded context for your work
2. Curating other people's content positions you and/or your organization as a tastemaker in your field
3. Creating sufficient content is a marketing and business challenge
12 Attributes of a successful content curation strategy:
Here are a few things that caught my attention:
*Has defined measurable goals
As part of your content marketing strategy and by extension
your marketing plan, content curation needs objectives that
are associated with your business.
**Targets a specific audience
. *Content curation like other forms of content marketing requires
understanding your readers' marketing persona
** Involves a community
*As with any social media or content marketing, your
audience should be at the heart of your content efforts.
**Clay Shirky says it best:
"Curation comes up when people
realize that it isn't just about information seeking, it's also
about synchronizing a community"
Selected and reviewed by Jan Gordon covering "Curation, Social Business and Beyond"
Read full article here: [http://bit.ly/SpJEfQ}
This piece was written by Eric Brown for social media explorer.
I selected this article because it reaffirms what many of us already know but it's still good to see this in writing: Content curation and Media Curation (a mix of machine aggregation and Human Curation) are starting to pick up steam.
Here are some highlights:
Curation comes up when search stops working,” says author and NYU Professor Clay Shirky. But it’s more than a human-powered filter.
**“Curation comes up when people realize that it isn’t just about information seeking, it’s also about synchronizing a community.”
The author says and I agree with him:
**"The value will be in the expertise of the curator, people will not read junk, and the best of the best curators will create digital domination with vibrant communities".
There is also a great quote from Fred Wilson's AVB blog in which he details what he would do if he were starting the Village Voice now:
**I would not print anything. I would not hire a ton of writers. I would build a website and a mobile app (or two or three). I would hire a Publisher and a few salespeople.
**I would hire an editor and a few journalists. And then I’d go out and find every blog, twitter, facebook, flickr, youtube, and other social media feed out there that is related to downtown NYC
**and I would pull it all into an aggregation system where my editor and journalists could cull through the posts coming in, curate them, and then publish them
Curated by Jan Gordon covering "Content Curation, Social Business and Beyond"
Read full article: [http://bit.ly/kmZvJg]