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Collector or Curator? Becoming a Social Connoisseur

Collector or Curator? Becoming a Social Connoisseur | SteveB's Social Learning Scoop | Scoop.it
It used to be that you were a wine or art collector to be considered a connoisseur. These curators of their personal taste and beauty would search for pieces that fit a collection they would be proud

Via janlgordon
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janlgordon's curator insight, June 16, 2:17 PM

I selected this article by Bryan Kramer because it absolutely speaks to me and many of you!


Today’s modern day curator is a curator of knowledge. We have come to rely on the best to tell us what is good and what isn’t. Their history of shares heightens their status in some cases to social connoisseur, a title not easily earned.


Bryan asks this question: Have you ever read something that made you stop and think... and you saved it? You're a collector. The question is, how do you move from collector, to connoisseur?


There are 5 great takeaways in this piece......


Here's what caught my attention:


Understand the Shelf Life - News will always serve a purpose, but today’s news only last seconds. To build a story around something that drives a different perspective is what drives new opinions, conversations and communities. What you share reflects on your beliefs, so add something that lasts longer than a retweet.


Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond


Read more here: http://linkd.in/1i1RNrc


Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

 

malek's curator insight, June 16, 4:09 PM

Thought provoking article.

I had to stop and read "Goosebumps" twice, the down-to-earth notion of human touch mixed with quality content, is something to ponder and keep trying.

Rescooped by steve batchelder from Curation, Social Business and Beyond
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Why You Need To Curate Content and How To Be A Master At It

Why You Need To Curate Content and How To Be A Master At It | SteveB's Social Learning Scoop | Scoop.it


This is a great piece by Heidi Cohen on why your marketing needs content curation and 12 attributes of a successful curation strategy.  This is one of the best articles I've seen on this topic in a very long time.


As I said, I've seen many pieces on curation but if you're like me, everytime I read about this, I always find something new or am reminded of ways I can polish what I'm doing.


Here are some of the highlights.........


Intro:


Why Your Marketing Needs Content Curation


At its core, content curation is like a great editor or blogger who brings his unique taste and understanding of his target audience to his selection of the best content for his readers.


**He provides context for the content so that it's more than a collection of information


3 Reasons your content marketing strategy needs content curation:


1. Offering your audience a combination of original and third party content provides a branded context for your work


2. Curating other people's content positions you and/or your organization as a tastemaker in your field


3. Creating sufficient content is a marketing and business challenge


12 Attributes of a successful content curation strategy:


Here are a few things that caught my attention:


 *Has defined measurable goals


As part of your content marketing strategy and by extension

your marketing plan, content curation needs objectives that

are associated with your business.


**Targets a specific audience


. *Content curation like other forms of content marketing requires

understanding your readers' marketing persona


** Involves a community


*As with any social media or content marketing, your

audience should be at the heart of your content efforts.


**Clay Shirky says it best:


"Curation comes up when people

realize that it isn't just about information seeking, it's also

about synchronizing a community"


Selected and reviewed by Jan Gordon covering "Curation, Social Business and Beyond"


Read full article here: [http://bit.ly/SpJEfQ}


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Joe Winpisinger's comment, January 26, 2013 11:31 PM
I see that you are making some of these into almost like blog posts too. Jan Gordon does the same thing. I think I am going to try it out...
Christian Forthomme's curator insight, June 20, 2013 12:32 AM

Very good summary of what's needed in content curation. 

Rescooped by steve batchelder from Curation, Social Business and Beyond
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How Can Curation Tell Your Story? 6 Steps to Finding Your Voice

How Can Curation Tell Your Story? 6 Steps to Finding Your Voice | SteveB's Social Learning Scoop | Scoop.it

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janlgordon's comment, December 8, 2013 3:18 PM
Intriguing Networks, Great to meet you here! You are so right, whether an individual or a business curates, it's the story that is woven throughout your topic or niche that gives readers a chance to connect with you at different entry points along the way. I agree with you, Scoopit is a very vibrant and generous community. Look forward to sharing more with you in the future!
janlgordon's comment, December 8, 2013 3:21 PM
Vicki Hansen, Thank you for your comment! Happy you found it valuable. Keep coming back, we will be covering curation in an ongoing series on Curatti.
janlgordon's comment, December 9, 2013 12:19 AM
Karen Dietz - I had a great weekend, hope you did too! Loved your article, it definitely got traffic and comments, so happy to have you on the team. Looking forward to your next article. Have a wonderful new week!