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SteveB's Social Learning Scoop
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The Anatomy of an Optimized Blog Post [Infographic]

The Anatomy of an Optimized Blog Post [Infographic] | SteveB's Social Learning Scoop | Scoop.it
Back away from the "publish" button! Check out this blog post on how to optimize your blog posts before you ship them.

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janlgordon's curator insight, August 27, 8:30 AM

I selected this article and infographic from Hubspot because it's concise and has everything you need to create something that will provide value for your audience and give you the results you're looking from your content.


Here are some highlights:


Shorter Paragraphs


Also, part of catering to that whole people-love-to-scan-articles-on-the-web thing is writing short paragraphs. It’s much easier for people to scan when there are small chunks of content to look over -- so make sure you’re keeping your paragraphs short and sweet.


 Relevant Internal Links


Blog posts are often the first interaction people will have with your company, but you don’t want it to be the last. So make sure you’re including a reasonable number of relevant internal links to other pieces of your content throughout your post. These links could be helpful to your readers.



Smart CTA


Smart CTAs help you show tailored content to people in different lifecycle stages or lists in your database -- and because the content is more relevant to them, they’re more likely to convert.


Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today


Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond


Read more here: http://bit.ly/1ooZqEO

jose antonio gabelas's curator insight, November 12, 5:20 AM

agregar su visión ...

Rescooped by steve batchelder from Curation, Social Business and Beyond
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7 Roadblocks To Content Curation - What You Need to Know

7 Roadblocks To Content Curation - What You Need to Know | SteveB's Social Learning Scoop | Scoop.it

This post was written by Romain Goday from Darwineco. The insights and suggestions in this article are excellent because they articulate the problem so clearly.


When you can see something in this light, it makes it easier to create a plan of action that is effective. This takes time but it can be done. More about this in the weeks to come, stay tuned.


Excerpt:


We all want to be sure we are not missing important information. This post explores 7 roadblocks that are an impediment to curation.


**What differentiates successful professionals is their ability to take action before competitors so as to mitigate a risk or act upon an opportunity.


Here are a few things that caught my attention:


**Finding timely and relevant information on an ongoing basis about a specific subject is very challenging


Circles of Trust


**Today's information consumption is largely dependent on whom users "follow" online: social media connections, news sites (groups of publishers), bloggers and other information providers.


****It is easy to forget that critical information might come from outside those circles of trust.


**Most information is available on the Web, but focusing on the right information requires users to combine various tools in very creative ways


Curated by Jan Gordon covering "Content Curation, Social Business and Beyond"


Read full article here: [http://bit.ly/yMrqbx]


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