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Social media in numbers (November 2014)

Social media in numbers (November 2014) | SteveB's Social Learning Scoop | Scoop.it
Looking for some social media stats to use for your strategy or in your next presentation? You will find what you need in the list below -- updated to November 2014.

Via Cendrine Marrouat - www.socialmediaslant.com
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Marco Favero's curator insight, November 28, 4:15 AM

aggiungi la tua intuizione ...

Laura O'Brien's curator insight, December 2, 4:00 PM

I think most of us have accepted the idea that social media has dramatically increased in numbers over the last decade. But I don't think we are fully aware of those numbers and what they actually translate to, paving way for what will come. I loved this article because I thought it was informative and super relevant to shine attention to. 

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Social media in numbers (September 2014)

Social media in numbers (September 2014) | SteveB's Social Learning Scoop | Scoop.it
Looking for some social media stats to use for your strategy or in your next presentation? You will find what you need in the list below -- updated to September 2014. Amazon 49 percent of Internet ...

Via Cendrine Marrouat - www.socialmediaslant.com
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Rescooped by steve batchelder from Social media DAILY NEWS
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How to craft a compelling Storyline for your Company

How to craft a compelling Storyline for your Company | SteveB's Social Learning Scoop | Scoop.it
Brian Honigman is a marketing consultant, speaker and a freelance writer. TThis post originally appeared on the SumAll blog.

Via TechinBiz, harish magan
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The challenges of social media...

The challenges of social media... | SteveB's Social Learning Scoop | Scoop.it

Photo credit: Kelly Teague via photopin cc "I don't have time for blogging." "I can't figure out how LinkedIn or Google+ works." "I have no idea how to find my audience." "I don't have enough followers to make a splash on Twitter." "I can't afford to do social media." 


Via Cendrine Marrouat - www.socialmediaslant.com
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Cendrine Marrouat - www.socialmediaslant.com's curator insight, June 12, 4:50 PM


Are social media challenges unsurmountable?

Rescooped by steve batchelder from Curation, Social Business and Beyond
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The Influence Landscape: The Evolving Power of Shapers & Influencers

The Influence Landscape: The Evolving Power of Shapers & Influencers | SteveB's Social Learning Scoop | Scoop.it
What will be the impact on your business of changing global trends such as: shifting macro economics, social and geopolitical trends, globalization, the increasing influence of the BRIC nations, climate change, food/water and other resource...

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Global Trends Team's comment, October 3, 2013 4:27 AM
Thanks to all for sharing. Just came across this article on influence which may also be of interest: http://blogs.imediaconnection.com/blog/2013/10/01/is-influence-dead/
Sebastien Caron's curator insight, October 19, 2013 3:10 PM

The Social Business transformation have brought to the enterprise, properties of political systems. Therefore, mapping and monitoring your network of influencers should become part of your operations. 

Matthew Quetton's curator insight, October 21, 2013 12:25 PM

Insightful article of how you can map and manage the influence within your business ecosystem.

Rescooped by steve batchelder from SOCIAL MEDIA, what we think about!
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The Failure Of Social Media

The Failure Of Social Media | SteveB's Social Learning Scoop | Scoop.it

Social Media doesn't work for the vast majority of small businesses.

That was the main message in the USA Today article titled, Study: Social media a bust for small businesses, published on April 17th, 2013. From the news item:"About 61% of small businesses don't see any return on investment on their social-media activities, according to a survey released Tuesday from Manta, a social network for small businesses. Yet, almost 50% say they've increased their time spent on social media, and only 7% have decreased their time. What businesses are trying to get out of social media: 36% said their goal was to acquire and engage new customers, 19% said to gain leads and referrals, and 17% said to boost awareness. Facebook was most cited as the hardest to maintain social-media platform, according to the survey." There is a big lesson in this data...

 

What you want from social media may be very different from what it is.


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Martin Gysler's comment, April 22, 2013 10:25 AM
Indeed Retro Social Media, but it's seems to be reality.
GetRaasta's curator insight, April 23, 2013 9:00 AM

Social Media is it worth your marketing efforts/time or still the traditional methods superseed the SM? It's truely stated as a matter of one's choice, totally agree!!

Angelica Laurencon's comment, May 22, 2013 4:08 PM
Failure of Social Media as another marketing & PR channel, yes, but still very efficient for SMB in the new business of kindness.
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8 Twitter Best Practices

8 Twitter Best Practices | SteveB's Social Learning Scoop | Scoop.it
Of all the popular social media channels, I’d say that Twitter is probably the most intimidating. But once you learn its unique language of tweets, hashtags, and handles, Twitter opens up a world of opportunities to promote your cause or business.

Via Manuel Thomas, Kalani Kirk Hausman, Malhar Barai, Mike Ellsworth
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Lauran Star's curator insight, February 26, 2013 10:35 PM

8 Twitter Best Practices.

DPG plc's curator insight, February 27, 2013 4:01 AM

it is intimidating but the most rewarding

Mike Ellsworth's comment, March 5, 2013 10:07 AM
Thanks for the reScoop, Benjami!
Rescooped by steve batchelder from SOCIAL MEDIA, what we think about!
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5 Ways to Turn Twitter into Your Most Powerful Social Media Tool

5 Ways to Turn Twitter into Your Most Powerful Social Media Tool | SteveB's Social Learning Scoop | Scoop.it

What do you use as your daily Social Media dashboard every day?


Most likely not Twitter.com I am guessing.


Yet, in recent months, there were a great number of browser extensions released, specifically for Twitter.com. They help you create a much greater experience right inside Twitter.com.


What I like best about this is that you are in charge regarding how many bells and whistles you are adding. You can basically fully customize your own Social Media dashboard.


So here are my top 5 finds you can use to make Twitter.com a truly powerful Social Media tool for you:...


Read more: http://bit.ly/IjmxO3


Via Martin Gysler
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Rescooped by steve batchelder from Curation, Social Business and Beyond
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Is Content Curation Stealing or a Shrewd B2B Marketing Practice?

Is Content Curation Stealing or a Shrewd B2B Marketing Practice? | SteveB's Social Learning Scoop | Scoop.it

This very timely article was written by Andrew Hunt, founder of Inbound Sales Network, for Business2Community.

 

It raises an issue between original Content Creators, Content Curators and people who repost these articles.

 

Commentary by Jan Gordon covering "Content Curation, Social Media and Beyond"

 

The reason I was moved to do this commentary is because I see a wonderful opportunity to come together as a community and help shape the future of curation. Content Curation is in its infancy and there’s a lot of misunderstanding about its potential. As I see it, it’s a brilliant B2B marketing strategy for anyone who is selling a product or service if done responsibly.

 

Content Curators are providing a very valuable service for the original author and their own audiences.

 

 

Here is what ethical, responsible curators are providing for content creators:

 

1. Syndicating content and introducing it to new audiences, which is excellent PR if it is being curated by a “trusted source”

 

2. A good headline grabs the attention of a reader and gets them into the piece quickly. A curator who can tailor the headline to grab their audience will inevitably send more traffic to the original article

 

3. A curator who is skilled at adding commentary and context to the original piece also broadens the audience of the original work

 

4. Curation is one of the building blocks of collective intelligence

 

5. If a curator fully accredits both author and article, authors might have a whole new area of exposure/distribution channel that they wouldn’t have had before

 

6. People get paid to market and open up new business for brands. Curators do this free of charge while building their own audience. Each party gains. It is a new and exciting form of symbiosis in business

 

 

I know that there are people out there who are just taking people’s work. I have spent time adding commentary only to find it has been published on Facebook and other sites without giving credit to me or the original author. They use it for their own gain but I think and hope this will become more the exception as Curation matures.

 

I like many of my colleagues are building our brands and want to be known for selecting only the best content that informs and educates our audience. We want authors to want us to curate for them and feel that we’re working in concert not on opposing teams. We want them to be happy that we're taking the time to find the essence in what they’re saying and take it to a whole new audience. It is a part of our job to bring authors to the attention of people who would not otherwise know of them.

 

 

This was a Q & A at the end of the original article in Business2Community:

 

(q) How is content curation different from stealing?

 

(a) Great question! Part of the genesis of Aggregage was my experience with “curators” who would take my content, put it on a page with no link or a link that had an anchor tag that said “link” or something similar. They would change the title and URL for my post on their site. The goal of that person was to get SEO value from my content.

They also allowed commenting on their sites. The reason I would write the post is for people to find me and my content and to engage with me in conversation.

These types of curators were definitely taking away from that. Aggregage takes a very different approach. Our goal is to be THE launching point out to all the great content getting created on particular topics. We specifically do not have pages that compete with the original source. We only show snippets.

We provide full links with the original title. We don’t have commenting on our site. Basically, we are doing everything we can to get readers to go to the original source and engage with the content. Many of the participating bloggers find that we become the second biggest referral source behind Google search.

 

 

My take is that we're still in the early stages of curation and while I understand resentment to curators who do not fully attribute their work. However, it is incorrect to assume that changing headlines and URLs automatically means that people are stealing your work strictly for their own gain. That's not how this works with people who are serious about curation.

 

The end goal  and my vision is for us to build community and broaden the audience of the content producers who we promote while building a niche audience of our own who trust that we are cutting through the noise to bring them the few articles they will hopefully find relevant. My community is the authors whose work I curate, the audience I bring their work to and other curators. I appreciate and nurture each relationship equally.

 

There are so many of you who could add brilliant insights, would love to hear your thoughts.

 

Read the original article: [http://bit.ly/u89c95]

 


Via janlgordon
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janlgordon's comment, November 28, 2011 4:30 PM
@bethkanter
Would love to meet you in NY! In the meantime, let's do connect next week and start the conversation, really looking forward to it, lots to talk about:-)
Liz Wilson's comment, November 29, 2011 3:17 AM
Jan, Thank you for this commentary - I completely agree with you. I would also emphasise that a curator must (in my opinion) take responsibility for ensuring what is curated is true/honest/accurate/fair, which involves thoroughly checking the source article's credibility.

Great piece - thanks again.
janlgordon's comment, November 29, 2011 1:08 PM
@Liz Wilson
Thanks for your comments. I absolutely agree with everything you said here.
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Stop networking. This is better. | LinkedIn

Stop networking. This is better. | LinkedIn | SteveB's Social Learning Scoop | Scoop.it

Via Cendrine Marrouat - www.socialmediaslant.com
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Cendrine Marrouat - www.socialmediaslant.com's curator insight, September 29, 4:37 AM
 
If you have been in networking events, you know how uncomfortable the experience can be. It's not so much that you cannot meet interesting people, it's just that many of us, who are introverts, can't stand the idea of small talk.
Well, according to Kim Nicol, you don't have to network anymore. See every little situation as an opportunity to build relationships. 
"So if you're an introvert, like me, who struggled to make peace with the idea of networking, take heart! You now have permission to never network again. Instead, connect to your innate curiosity and focus on building relationships. Practice anywhere." - Kim Nicol
Javier Santana's curator insight, September 29, 5:01 AM

Linkedin, the best way for doing networking.

Rescooped by steve batchelder from Business in a Social Media World
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Why You Should Stop Curating From Top Content Sites

Why You Should Stop Curating From Top Content Sites | SteveB's Social Learning Scoop | Scoop.it
Let start off with a question: Why would you share the most popular content from high traffic content sites that most people are already reading and sharing? Recently we found a new study released ...

Via Cendrine Marrouat - www.socialmediaslant.com
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Cendrine Marrouat - www.socialmediaslant.com's curator insight, September 19, 3:37 PM


Curation is now a fashionable word. Everyone curates!


However, to get the full benefits from this practice, you need to aim for uniqueness. You want to stand out from the crowd.


Robert Caruso tells us why you should avoid sharing content from the biggest sites / blogs in the world. A hint: thought-leadership.


A great read!

Rescooped by steve batchelder from Business in a Social Media World
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The Customer Is Mostly Wrong

The Customer Is Mostly Wrong | SteveB's Social Learning Scoop | Scoop.it

Via Cendrine Marrouat - www.socialmediaslant.com
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Cendrine Marrouat - www.socialmediaslant.com's curator insight, August 6, 4:18 AM


 
It's hard to say no to customers. However, sometimes, it is necessary.

If you have followed me for a while, you know I am a fan of feedback. I crave it. I also know that it's impossible to make everyone happy.

That's why I believe in being honest and not committing to something when I know it will do everyone a disservice. That's how you build products that sell.

I like this quote from this article by Gregory Ciotti:

"You just have to remember that a company’s competitive edge often comes from avoiding the “sameness trap,” or by solving problems in ways that other companies and customers themselves never considered. Searching for the best outcome often requires many no’s, before you can finally say yes."
Rescooped by steve batchelder from The 21st Century
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Gary Vaynerchuk's Social Media Dos and Don'ts

Gary Vaynerchuk's Social Media Dos and Don'ts | SteveB's Social Learning Scoop | Scoop.it
In his new book Jab, Jab, Jab, Right Hook, Gary Vaynerchuk presents dozens of examples of ways businesses have used social media to their advantage… or not.

Via Dr. Susan Bainbridge
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Social Media Tools That Support Google+: Solutions for Small Business

Social Media Tools That Support Google+: Solutions for Small Business | SteveB's Social Learning Scoop | Scoop.it

Twitter, Facebook, LinkedIn can be found in the majority of social media management apps. It is with Google+ that things get a little bit more complicated: very few social media tools support it due to some technical challenges.

 

However, most social media managers would prefer a solution that would allow them posting to all social networks in one place, Google+ including.

 

In this post, you’ll find reference to all tools that are to date integrated with Google+. We’ll bring small business editions to a special focus and review social tools that (1) support Google+ and (2) the ones you can use for free or under $10 a month.


Via Martin Gysler
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Josie's comment, May 3, 2013 8:00 AM
Thank You Martin. Yes, Hootsuite and other similar sites truly lower the barriers of entry into biz. Very Good strategy I may add.
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26 Ways to Use Visuals in Your Social Media Marketing | Social Media Examiner

26 Ways to Use Visuals in Your Social Media Marketing | Social Media Examiner | SteveB's Social Learning Scoop | Scoop.it
Visual Social Media Marketing: learn how to share more visual content and create a visual conversation with your audience.

 

Have you noticed more photos on social networks?

Do you have a visual component as part of your social media marketing strategy?

 

Do you need some help in getting started or maintaining momentum in sharing more visual content and in creating a visual conversation with your audience?


Via Martin Gysler
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HiddenValleyRV.net's curator insight, April 17, 2013 11:31 PM

Love these ideas.

Rocky Mountain RV and Marine's comment, April 23, 2013 11:28 AM
Photos are very important, but be sure you have the right to use them before publishing your blog, post, tweet, etc.
Martin Gysler's comment, April 23, 2013 2:35 PM
Indeed Debbie ;-)
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10 Social Media Tips From a Top Media Agency

10 Social Media Tips From a Top Media Agency | SteveB's Social Learning Scoop | Scoop.it

The Modern Media Agency Series is presented by IDG. Both marketers and users are very interested in social media. Buyers told IDC that less than one in five use social media to make purchase decisions. To learn more about the research, click here.

 

Whether your company is just getting its social sea legs or excelling in the digital world, there is a niche and opportunity for every brand on social media.

 

OMD, one of the top media agencies in the world, works with clients of various size and social media exposure. Within the agency, OMD Word is the social intelligence arm that helps amplify clients through social media. The department ensures the client’s social channels are leveraged and optimized to support traditional and digital solutions.

 

According to Word’s U.S. Director Colin Sutton, your level of understanding impacts your brand’s ability to perform on social media. Generally, this is the first thing that brands should be thinking about when they want to launch a social campaign.

 

Read more: http://on.mash.to/KEHUPX


Via Martin Gysler, Anne Thomas , Mike Ellsworth
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Pinterest is quietly generating revenue by modifying user submitted pins.

Pinterest is quietly generating revenue by modifying user submitted pins. | SteveB's Social Learning Scoop | Scoop.it

Breaking news that Pinterest is changing user submitted pins to make money. Are they now one of the biggest affiliates on the Internet?... That's the question [note MG]

 

I swore I wasn’t going to write about Pinterest again for a while after finishing a six part series of blog posts, but major developments keeping coming and no major news organizations seems to be covering them.

 

If you post a pin to Pinterest, and it links to an ecommerce site that happens to have an affiliate program, Pinterest modifies the link to add their own affiliate tracking code. If someone clicks through the picture from Pinterest and makes a purchase, Pinterest gets paid. They don’t have any disclosure of this link modification on their site, and so far, while it has been written about, no major news outlet has picked up on the practice or its implications.

 

Pinterest doing this is big news in my opinion for two reasons:

 

Read more: http://llsocial.com/2012/02/pinterest-modifying-user-submitted-pins/


Via Martin Gysler
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Martin Gysler's comment, February 18, 2012 5:48 AM
Thank you Carey. I'm glad you like this post! Yes, maybe you should know it :) Of course, I'll do my best!
Sebastian C.'s comment, March 2, 2012 5:18 PM
I had NO idea....
Martin Gysler's comment, March 4, 2012 7:37 AM
I think you're not alone in this situation Sebastian!