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Live from the Dell Founders 50 Summit: How you can engage customers effectively - B2B News Network

Live from the Dell Founders 50 Summit: How you can engage customers effectively - B2B News Network | Supplements, India-California Issues, Social Media, Current Events, Contests, Oakland Athletics & Déjà News | Scoop.it

Innovation. Many B2B leaders talk about it, but not many do anything about it. However, actionable advice in this arena was on display this week in San Francisco at the Third Annual Dell for Entrepreneurs Founders 50 Summit. On April 23, another bright and clear day in San Francisco saw the sun gleaming off the tower of the Hotel Nikko, the site of the Dell Founders 50 Summit. 

Derek Handova's insight:

B2B marketers need to be wary of their own successes. In Quintos’ view, marketers are great at hype (e.g., Internet of Things, the Cloud). While these names could imply a new bottle, it’s really just the same fine wine.

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How to Rescue a Terrible Job Interview While It's Happening

How to Rescue a Terrible Job Interview While It's Happening | Supplements, India-California Issues, Social Media, Current Events, Contests, Oakland Athletics & Déjà News | Scoop.it

Salvaging a toxic job interview should be, well, 'job one' for any candidate. There is little, and in many cases, no margin for error with a job interview. For applicants, it's the best and maybe only chance to shine face-to-face with a future employer.

Derek Handova's insight:

Handova also says he's had to explain short-term gaps in his career. Again, tell your story honestly and with clarity, he says. "You've got to be specific," Handova says. "In one situation, I explained my old company endured a bond refinancing crisis at the bottom of the 2008-09 Great Recession and the bankruptcy court ordered layoffs of all support personnel, which was obviously not my choice."

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Tearing Money: Options to deal with CFO Turnover

Tearing Money: Options to deal with CFO Turnover | Supplements, India-California Issues, Social Media, Current Events, Contests, Oakland Athletics & Déjà News | Scoop.it
Even though the economy is making a recovery, a significant number of companies remain under-performers.
Derek Handova's insight:
And if businesses maintain a traditional CFO structure, they stand to benefit greatly by hiring a CFO who understands the industry in which the business is operates. In the opinions of some experts, CFOs have to take on greater responsibility in the strategic planning process.
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Live from Advocamp: What we learned about advocacy marketing - B2B News Network

Live from Advocamp: What we learned about advocacy marketing - B2B News Network | Supplements, India-California Issues, Social Media, Current Events, Contests, Oakland Athletics & Déjà News | Scoop.it

Marketing is a big beast but advocacy marketing is a creature often neglected since it doesn’t get the spotlight as often as, say, content marketing. That changed in San Francisco on March 25, when B2BNN attended Advocamp, the first advocacy marketing event of its kind. 

Derek Handova's insight:

In the end, a customer advocacy program could save up to 50 percent on the amount of marketing spend necessary to go to market. To implement this level of precision requires B2B marketers to be very scientific and systematic in their approach.

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How B2B marketing can see into the future with predictive lead scoring - B2B News Network

How B2B marketing can see into the future with predictive lead scoring - B2B News Network | Supplements, India-California Issues, Social Media, Current Events, Contests, Oakland Athletics & Déjà News | Scoop.it
Many B2B marketers spend an inordinate amount of time on sales lead generation. But how strong are these leads? Traditional CRM systems provide some metrics on the likelihood of leads converting to sales.
Derek Handova's insight:
Luckily, many technology providers have entered the B2B field and their solutions enable marketers to predict which leads have the best chance of converting into sales.
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How climate change will affect supply chain management - B2B News Network

How climate change will affect supply chain management - B2B News Network | Supplements, India-California Issues, Social Media, Current Events, Contests, Oakland Athletics & Déjà News | Scoop.it
North America supply chains are at risk due to climate change. Recently, business consulting firm Accenture and CDP issued a report on worldwide supply chain vulnerability rating Canada, the United States, Brazil and China behind Europe and Japan. Canada is ahead of the U.S. falling into the “inactive” area of Accenture’s sustainability matrix, meaning supply chains …
Derek Handova's insight:

The report points to a lack of emissions targets and water risk assessments on the parts of Canadian companies. In the United States, emissions regulation and water risk assessment trail most of the developed world. And dependence on cheap natural gas threatens to crowd out sustainable, low-carbon energy sources, according to Accenture.

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Pitfall: Seven Lessons Learned from a Freelance Writing Career

Pitfall: Seven Lessons Learned from a Freelance Writing Career | Supplements, India-California Issues, Social Media, Current Events, Contests, Oakland Athletics & Déjà News | Scoop.it

In the new world order that is the 21st century, many of us will find ourselves by choice or circumstance thrust into the position of working alone. Not in the sense of working without others but with the idea of working independently. As a contractor. As a freelancer. 

Derek Handova's insight:

While many of us will find this newfound style of work exhilarating and perhaps even lucrative, the new adventure that waits does not come without inherent drawbacks. What I would call pitfalls. However, if you learn seven basic lessons for your own writing or other freelance career, you will find your level of aggravation reduced or at least put into perspective.

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Your guide to mobile responsive design for 2015 - B2B News Network

Your guide to mobile responsive design for 2015 - B2B News Network | Supplements, India-California Issues, Social Media, Current Events, Contests, Oakland Athletics & Déjà News | Scoop.it

Businesses large and small are coming to grips with a new reality of digital marketing: more web visits are coming via mobile devices rather than laptops. Due to this trend, mobile commerce sales are predicted to increase by 32.2 percent in 2015, according to eMarketer. As a reaction, marketers have begun migrating their sites to a framework that accommodates smartphones and tablets called Responsive Web Design (RWD).

Derek Handova's insight:

However, not all mobile-first designs are mobile optimized. Some look fine on mobile devices but are overbuilt. As tablet-optimized websites take hold, first-generation mobile sites will become obsolete. Responsive Design for this type of architecture is cumbersome and slow to load.

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Company profile: oGoing, the social network for SMBs - B2B News Network

Company profile: oGoing, the social network for SMBs - B2B News Network | Supplements, India-California Issues, Social Media, Current Events, Contests, Oakland Athletics & Déjà News | Scoop.it

Sanjay Dalal often and very fondly quotes Peter Thiel, the first outside investor of Facebook. “You don’t have to start a company to cash in,” Dalal paraphrases Thiel. “A better option is to join a company with high growth.” 

Derek Handova's insight:

Come what may, Dalal’s oGoing goals remain clear: “It is our relentless focus on helping our core SMB businesses by creating for them the easiest, most innovative and engaging social network that helps them connect, share, promote and do more that makes us successful in the long term. oGoing will always be focused on creating and building value for our SMB members.”

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People and Practices: in IR, it Takes all Kinds | Economy Lead

People and Practices: in IR, it Takes all Kinds | Economy Lead | Supplements, India-California Issues, Social Media, Current Events, Contests, Oakland Athletics & Déjà News | Scoop.it

Investor Relations (IR) professionals come from many fields. Some come to the function by way of the finance department. Others transfer in from mainstream corporate communications positions. Even former high school math teachers have found new homes in IR. And then there are those who have worked with intelligence agencies—or “spies” for lack of a more politically correct term. With all these varying backgrounds, IR has a wealth of perspectives upon which to draw for its best practices.

 
Derek Handova's insight:

Therefore, this is not the time to fool around with the channels of disclosure. In spite of this, some companies have chosen to experiment. For example, according to Hansen, GoPro, the extreme sports camera maker, decided that it was not going to respond to critiques of the company using a traditional means of market communication such as BusinessWire, which a more mainstream company like AMD would utilize.

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Deja Fuel: Multi-Gas Tech from the 80s Makes a Comeback in Chevy Impala

Deja Fuel: Multi-Gas Tech from the 80s Makes a Comeback in Chevy Impala | Supplements, India-California Issues, Social Media, Current Events, Contests, Oakland Athletics & Déjà News | Scoop.it
The 2015 bi-fuel Chevrolet Impalareally can run on leftovers, table scraps, and beer—well, okay, grain for brewing beer.
Derek Handova's insight:

GM builds the bi-fuel Impala on the Detroit factory line—not modifying it off-site with aftermarket kits—so its CNG system is covered by GM’s three-year/36,000-mile limited bumper-to-bumper warranty and five-year/100,000-mile limited powertrain warranty. The bi-fuel Impala is the only bi-fuel-capable sedan on the market covered by factory warranties, according to quasar. The bi-fuel Impala goes on sale late 2014, starting at $38,210. To find out if there’s a CNG station near you, visit cngnow.com.

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Ice Tech Enables Time-Shifting for Single-Family House Cooling

Ice Tech Enables Time-Shifting for Single-Family House Cooling | Supplements, India-California Issues, Social Media, Current Events, Contests, Oakland Athletics & Déjà News | Scoop.it

On some power grids, such as those in California, air conditioning (A/C) can be 30 percent of the total electrical system demand, according to James White, partner at PAC Partners, majority shareholder in Ice Energy, a manufacturer of small-scale commercial and residential energy storage systems. For a long time, skyscrapers, college campuses and other large complexes of buildings have been able to deal with this problem with ice chillers. The basic idea with ice chillers is to freeze water overnight when electricity rates are “off peak” and then melt the water during the day to cool the air for buildings when it is the hottest. And while the amount of electricity necessary to cool air is about the same with ice chillers as compared to air conditioning, ice chillers accomplish it with the much cheaper electricity available in the wee hours.

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Test Drive a Buick to Raise Funds for High School Extracurriculars

Test Drive a Buick to Raise Funds for High School Extracurriculars | Supplements, India-California Issues, Social Media, Current Events, Contests, Oakland Athletics & Déjà News | Scoop.it
This last September, Buick started a full-scale initiative to help local high schools across the country raise money for after-class programs.
Derek Handova's insight:

Drive for Your Students joins Buick’s celebration of academics and achievement, which includes the Buick Achievers Scholarship Program. To date, Buick Achievers, funded by the General Motors Foundation, has provided nearly $28 million in scholarships to students across the United States.

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Discover Card Debuts "Freeze It" Tool to Let Users Turn Off Their Own Accounts - Do You Need It?

Discover Card Debuts "Freeze It" Tool to Let Users Turn Off Their Own Accounts - Do You Need It? | Supplements, India-California Issues, Social Media, Current Events, Contests, Oakland Athletics & Déjà News | Scoop.it
DIY card management slowly catching hold but pioneers are in the market with tools for consumers who want control.
Derek Handova's insight:

"It is a real confidence booster," he said. "If I can log onto my Discover Card account from my computer, I can freeze my account in about 30 seconds. I then went out to the local gas station and tried to buy a roast beef sandwich and the transaction was declined. I had never been happier about having my credit card declined.”

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The B2BNN guide to revenue cycle management for VARs - B2B News Network

The B2BNN guide to revenue cycle management for VARs - B2B News Network | Supplements, India-California Issues, Social Media, Current Events, Contests, Oakland Athletics & Déjà News | Scoop.it
Revenue Cycle Management (RCM) is not just for OEMs anymore. With up to 90 percent of OEM revenue coming from value-added resellers (VARs) or other channel partners, B2B solution vendors need to properly handle the middlemen that directly touch their end customers. Otherwise they risk losing control of the top line of their enterprises.
Derek Handova's insight:
The question is what can B2B OEMs do to administer their VARs for optimal performance. Maybe a better question is which VARs should OEMs concentrate on for their revenue.
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How to know when to pull the plug on legacy software and go SaaS - B2B News Network

How to know when to pull the plug on legacy software and go SaaS - B2B News Network | Supplements, India-California Issues, Social Media, Current Events, Contests, Oakland Athletics & Déjà News | Scoop.it
Many B2B companies have gone down the road of enterprise software upgrades for ERP, CRM, database or other legacy on-premises applications. But how many CIO pet projects have gone astray this way?
Derek Handova's insight:
It should not come as total surprise that on-premises software promises sometimes fall short. Based on models from the client-server and, in some cases, mainframe computer ages, legacy applications were designed for an era of low performance and lower expectations.
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What no one is telling you (until now) about marketing attribution technology - B2B News Network

What no one is telling you (until now) about marketing attribution technology - B2B News Network | Supplements, India-California Issues, Social Media, Current Events, Contests, Oakland Athletics & Déjà News | Scoop.it

A famous 20th century marketing pioneer, John Wanamaker, once said, “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” No business maxim uttered before or since has better captured the value proposition of marketing and its counterintuitive conclusion. At first glance, things have not changed much since the Golden Age of advertising.

Derek Handova's insight:

For all the advances seen in B2B marketing attribution technology, it’s only scratched the surface. Or so goes the assessment of current online attribution according to Nick Jordan, senior vice president, product and strategy, Tapad, a provider of cross-screen advertising technology.

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What you need to know about advocacy marketing in B2B - B2B News Network

What you need to know about advocacy marketing in B2B - B2B News Network | Supplements, India-California Issues, Social Media, Current Events, Contests, Oakland Athletics & Déjà News | Scoop.it

Traditional B2B marketing shows signs of ineffectiveness. Case studies and white papers do not have the same impact anymore. However, a new form of B2B marketing has begun taking shape: advocacy marketing. Currently, different sub-genres compete to show which is most effective. An early contender appears to be employee advocacy. 

Derek Handova's insight:

By not overtly attempting to make sales and only serving as an information clearinghouse, Hubstaff’s employee advocacy program is in step with content marketing best practices, experts observe. Hubstaff customers can complete their purchase research and when time comes to buy, expectation is they will remember Hubstaff as an honest broker and perceive a halo effect that the same is true of its offerings.

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Utilities LEED us into energy savings | Intelligent Utility

Utilities LEED us into energy savings | Intelligent Utility | Supplements, India-California Issues, Social Media, Current Events, Contests, Oakland Athletics & Déjà News | Scoop.it
Electric utilities have been advancing the LEED revolution for more than a decade. Many of them have incentive programs for building developers, owners and tenants to construct or renovate LEED certified structures or offer technical assistance to help with the LEED process.
Derek Handova's insight:

Utilities got involved with LEED for both altruistic and practical reasons. Providing incentives and technical assistance to developers for new buildings and owners and lessees to retrofit existing buildings enables utilities to help preserve the environment and delay construction of new power generation facilities.

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Everything you need to know about Revenue Cycle Management - B2B News Network

Everything you need to know about Revenue Cycle Management - B2B News Network | Supplements, India-California Issues, Social Media, Current Events, Contests, Oakland Athletics & Déjà News | Scoop.it

Cash is king. The issue is collecting it right away. Or as an SAP-sponsored white paper puts it, the primary business challenge remains reducing Days Sales Outstanding (DSO). “Without automation tools, there is no way to sufficiently increase productivity to reduce overhead and improve performance at the same time,” write the authors at PayStream Advisors.

Derek Handova's insight:

That’s the promise of Revenue Cycle Management (RCM) software: automate cash collection to heighten productivity, reduce costs and increase performance simultaneously…especially for B2B SMEs, including many small hospitals and medical practices.

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Transactive energy: not ready for peak load | EnergyBiz

Transactive energy: not ready for peak load | EnergyBiz | Supplements, India-California Issues, Social Media, Current Events, Contests, Oakland Athletics & Déjà News | Scoop.it
Over the last decade and a half, federal and state demands for a more reliable and economically responsive electrical grid have grown immensely. Possible solutions to this demand include transactive energy (TE), the combination of economic and control techniques intended to improve grid reliability and efficiency.
Derek Handova's insight:

Even though it appears that TE remains an image on the horizon, one can see it is working on a small scale already today. So with some more positive examples and time, TE could be operational before we know it.

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Lost Glory: Tesla, Uber, Fracking and Biofuels mark big Changes for auto Industry

Lost Glory: Tesla, Uber, Fracking and Biofuels mark big Changes for auto Industry | Supplements, India-California Issues, Social Media, Current Events, Contests, Oakland Athletics & Déjà News | Scoop.it

The market victory of Tesla and Uber and the discovery of ways to access cheap sources of shale oil and biofuels have presented the auto industry with revolutionary changes not seen since smog-control laws strangled production of high-performance cars in the 1970s. 

Derek Handova's insight:

Unfortunately, everywhere you turn the status quo is aligned in intransigence. While all these new and innovative ways of attacking existing problems in the auto industry need to resolve side issues, the relentless march of progress seems to be on their side over the long haul.

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Deja Fuel Multi-Gas Tech from the 80s Makes a Comeback in Chevy Impala

Deja Fuel Multi-Gas Tech from the 80s Makes a Comeback in Chevy Impala | Supplements, India-California Issues, Social Media, Current Events, Contests, Oakland Athletics & Déjà News | Scoop.it
The 2015 bi-fuel Chevrolet Impalareally can run on leftovers, table scraps, and beer—well, okay, grain for brewing beer.
Derek Handova's insight:

GM builds the bi-fuel Impala on the Detroit factory line—not modifying it off-site with aftermarket kits—so its CNG system is covered by GM’s three-year/36,000-mile limited bumper-to-bumper warranty and five-year/100,000-mile limited powertrain warranty. The bi-fuel Impala is the only bi-fuel-capable sedan on the market covered by factory warranties, according to quasar. The bi-fuel Impala goes on sale late 2014, starting at $38,210. To find out if there’s a CNG station near you, visit cngnow.com.

 

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What’s Up: Outrage over Wall Street, Shrugs in Silicon Valley (for now)

What’s Up: Outrage over Wall Street, Shrugs in Silicon Valley (for now) | Supplements, India-California Issues, Social Media, Current Events, Contests, Oakland Athletics & Déjà News | Scoop.it

While there has been much outrage among average investors over excesses of Wall Street, reaction to financial scandals and exorbitant paychecks of Silicon Valley CEOs such as WhatsApp CEO Jan Koum has been more muted, at present. Silicon Valley historically and accurately has been seen as the home of innovation and cradle of new industries. The very moniker “Silicon Valley” denotes this assessment.

 
Derek Handova's insight:

Do not lose your touch with reality, Mr. Khosla, unlike your fellow veteran VCs Perkins and Tim Draper, who are comparing the working classes to fascists and want to split Silicon Valley from the most rural and poorest parts of the state, respectively. You may have heard that being super rich can cause a mental illness called Affluenza, the inability to understand the consequences of one’s actions because of financial privilege.

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Which Press Releases do Investors really read?

Which Press Releases do Investors really read? | Supplements, India-California Issues, Social Media, Current Events, Contests, Oakland Athletics & Déjà News | Scoop.it

Within the investor relations community there exists a school of thought that investors do not pay an inordinate degree of attention to press releases unless there is a large dollar figure attached to them. We are not talking about press releases issued at quarter- and year-end formally disclosing the fiscal results of corporate activity.

Derek Handova's insight:

While many IR professionals think of press releases as having a very ephemeral effect on the stock price of microcaps, the fact is that this information when issued over PRNewswire or Business Wire will be indexed by Google, Bing and other Internet search engines. Then 10, 15 or more years in the future, reporters will still be able to find this news and the company can generate incremental positive publicity that may impact the stock price.

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