Think you use Facebook to stay close to your friends? Think again. A new study says the need to be entertained may be the biggest driver of activity on the social network.
Interpersonal communication appears indeed to be ultimately a "nice to have" rather than a driver on Facebook and G+ (I'm not even going to get started on Twitter - I love Twitter ... I really do ... it's just really not great to genuinely communicate and keep up/develop relationships)
It has always been a factor of disappointment for me, as the "declared" main purpose of these tools is to socialize. LinkedIn is actually the only one that's really trying to push this front and center. Given the difference in engagement, there's a real debate to be had as to what's the real value of interpersonal communication for people nowadays.