Glenn Street isn’t your average guy. His claim to fame is being the very first mascot in the National Hockey League, as well as one of the first mascots in professional sports. After his debut, Glenn began receiving calls from the opposing teams asking where they could get one of those costumes! He and his small team startedsimply sewing and building the costumes for the random customers who were calling.
After a while, the calls started flooding in, and it became too much. That’s when Street Characters was founded. Today, Street Characters is best known for creating sports characters (mascots). Their clients over the years have included about half of the teams in the National Hockey League, National Football League, and Major League Baseball.
This might not sound like a company who needs much social media or content marketing, but we all know that a company like that hardly exists anymore these days.