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The New World of Marketing and Storytelling

The New World of Marketing and Storytelling | Holistic Massage Bath | Scoop.it
A new model is needed for our increasingly non-linear world.

Via Karen Dietz
Euridice Hollis "Neal's Yard Independent Consultant"'s insight:

I been learning about this and is all about connecting with people!

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Karen Dietz's curator insight, June 10, 2014 12:22 PM

There are 2 basic ways these days to approach storytelling in marketing and sales:

  1. Sharing stories generates deeper relationships, which builds more advocacy sales (long term thinking)
  2. Sharing a story generates a sale (transactional storytelling), which is more short-term thinking. Relationships be damned.


This article argues for more of #1 -- deeper relationships to build deeper longer-lasting affinity. And the authors give all the reasons why based on how buying decisions and the customer journey has radically changed over the last few years.


It's a mind-bender for sure. As the authors Mark Boncheck and Cara France state, "Marketers who think that advocacy comes after purchase are missing the new world of social influence." Today's purchase path is non-linear and multi-dimensional. Treating marketing and sales as a linear".


"I tell you a story, you buy my product/service" will only take you so far and it's a short journey. Yet it takes awhile to get our heads wrapped around the changes in buyer decision-making and its implications for marketing and sales. 


Let's all get smarter about better ways to connect with audiences with stories that build wider advocacy, long term loyalty, and huge fans. Read this article to help shift your thinking.

malek's curator insight, June 11, 2014 9:22 AM

Customers now are often actively engaged with the brand — and their friends and peers — after they have bought the product or service using social media and the Web.

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Morning Massage Session at All Saints Centre Weston | The Little Foot Massage

Morning Massage Session at All Saints Centre Weston | The Little Foot Massage | Holistic Massage Bath | Scoop.it
Euridice Hollis "Neal's Yard Independent Consultant"'s insight:

Books your slot now! There are going fast!

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Warm Bamboo Massage Bath UK

Warm Bamboo Massage Bath UK | Holistic Massage Bath | Scoop.it
The healing art of bamboo therapy, using various massage techniques and warm bamboo sticks, relaxes the body at its deepest level and is effective in creating h
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Rescooped by Euridice Hollis "Neal's Yard Independent Consultant" from Green & Clean
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How a Green-Roofed School is Educating the Next Generation of Innovators

How a Green-Roofed School is Educating the Next Generation of Innovators | Holistic Massage Bath | Scoop.it

Marcel Sembat High School in Sotteville-lès-Rouen, France by Archi5 is an example of how architecture uses technology in surprising ways. 

Part of a larger rehabilitation of the high school, the new workshop building features a series of linear bars, each with a sloped green roof. Small patios between these volumes open to create skylights, with daylight entering through large windows created by the offset of the linear volumes, illuminating the large workshops.

The environmental technology in the building is mostly passive. Located on a site between a park and the city with a large, the north-facing facade opens up to city views, while the southern side has smaller windows shaded by overhangs. The difference between the two heights creates the shape of the building, while the green roof helps deflect wind and creates a low-maintenance green plaza.


Via Lauren Moss, Wes Thomas
Euridice Hollis "Neal's Yard Independent Consultant"'s insight:

Love This!

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Ma. Caridad Benitez's curator insight, May 27, 2014 10:57 AM

So so so Green! 

Judit Urquijo's curator insight, June 4, 2014 5:25 AM

Este sorprendente proyecto se localiza en las proximidades de la ciudad de Rouen, al NO de París. 


Obra del estudio de arquitectura francés Archi5 en colaboración con B. Huidobro, ha sido premiado en el certamen Architizer A+ Awards de 2014 en la categoría de "Tipología". 


Como se puede observar en la imagen adjunta, su principal características es el techo verde con el que se ha cubierto el edificio destinado a la enseñanza de mecánica. La integración con un cercano parque urbano es impresionante.


La comunidad bonaerense de arquitectura y diseño Arqa se hizo eco de este proyecto en 2011, incluyendo en su entrada imágenes de algunos de los planos. En los mismos se puede apreciar que uno de los principales escollos que se tuvieron que salvar fue la calle que divide los distintos edificios de los que se compone el liceo. No obstante, el problema se solucionó con la construcción de un edificio-puente.


Más imágenes en la web de Archi5

Rescooped by Euridice Hollis "Neal's Yard Independent Consultant" from Just Story It! Biz Storytelling
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The New World of Marketing and Storytelling

The New World of Marketing and Storytelling | Holistic Massage Bath | Scoop.it
A new model is needed for our increasingly non-linear world.

Via Karen Dietz
Euridice Hollis "Neal's Yard Independent Consultant"'s insight:

I been learning about this and is all about connecting with people!

more...
Karen Dietz's curator insight, June 10, 2014 12:22 PM

There are 2 basic ways these days to approach storytelling in marketing and sales:

  1. Sharing stories generates deeper relationships, which builds more advocacy sales (long term thinking)
  2. Sharing a story generates a sale (transactional storytelling), which is more short-term thinking. Relationships be damned.


This article argues for more of #1 -- deeper relationships to build deeper longer-lasting affinity. And the authors give all the reasons why based on how buying decisions and the customer journey has radically changed over the last few years.


It's a mind-bender for sure. As the authors Mark Boncheck and Cara France state, "Marketers who think that advocacy comes after purchase are missing the new world of social influence." Today's purchase path is non-linear and multi-dimensional. Treating marketing and sales as a linear".


"I tell you a story, you buy my product/service" will only take you so far and it's a short journey. Yet it takes awhile to get our heads wrapped around the changes in buyer decision-making and its implications for marketing and sales. 


Let's all get smarter about better ways to connect with audiences with stories that build wider advocacy, long term loyalty, and huge fans. Read this article to help shift your thinking.

malek's curator insight, June 11, 2014 9:22 AM

Customers now are often actively engaged with the brand — and their friends and peers — after they have bought the product or service using social media and the Web.

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Smart Phones users, how to relax your muscles while using th

Smart Phones users, how to relax your muscles while using th | Holistic Massage Bath | Scoop.it
This is a simple routine that you can apply every day to prevent tension  on your shoulder and arms as a result of using to much your smart phones.

Please reme
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Rescooped by Euridice Hollis "Neal's Yard Independent Consultant" from Parenting News&Views
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Happy Father’s Day: President Obama and his daughter play with toy guns

Happy Father’s Day: President Obama and his daughter play with toy guns | Holistic Massage Bath | Scoop.it
Wishing Americans a happy Father’s Day, the White House tweeted a picture of President Obama and one of his daughters playing with toy water pistols. The Tweet comes at a time when several schools

Via littlebytesnews
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littlebytesnews's curator insight, June 16, 2013 9:33 PM

Shame on him....I thought kids were not allowed to play with guns?? Some liberals even think toy guns should be banned and have held toy gun buy backs or trade ins for bikes....yet he wants Americans disarmed and children are being harrassed, and suspended for playing with toy guns or making toy gun sounds or hand gestures thanks to his anti-gun hype following the Newtown shooting.

 

Related:

http://littlebytesnews.blogspot.com/2013/06/5yro-interrogated-by-school-until-he.html

 

 

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This is The Most Powerful Natural Antibiotic Ever – Kills Any Infections in The Body - Complete Health and Happiness

This is The Most Powerful Natural Antibiotic Ever – Kills Any Infections in The Body - Complete Health and Happiness | Holistic Massage Bath | Scoop.it
The basic formula of this powerful tonic dates back to medieval Europe, that is, from the era when people suffered from all sorts of diseases and epidemics. This master cleansing tonic is actually an antibiotic that kills gram-positive and gram-negative bacteria. It has also a powerful antiviral and antifungal formula, increases blood circulation and lymph …

Via Wes Thomas
Euridice Hollis "Neal's Yard Independent Consultant"'s insight:

Love everything that nature provide us with!

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Holistic and Deep Tissue Massage | Taskhub

Holistic and Deep Tissue Massage | Taskhub | Holistic Massage Bath | Scoop.it
Taskhub is the trusted online marketplace and directory for finding local services. You can find and hire handpicked professionals near you. Or list your business and find more customers.
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Synotrex - Find Relief from Joint Pain & Arthritis

Learn how Synotrex can help to: Reduced joint pain, swelling and stiffness Improved joint lubrication Rebuild worn out and damaged cartilage Increased mobility and range of motion Relief of chronic pain Minimize discomfort from osteoarthritis or injury Each and every ingredient that goes into Synotrex has been especially selected for its proven benefits in combating joint pain, reducing inflammation, regenerating cartilage - and for many other key benefits. Below is a comprehensive list of the ingredients that are used in Synotrex along with their health benefits. Glucosamine Sulfate - One of the most well-regarded ingredients in the world of joint pain treatments, glucosamine sulfate is a naturally occurring compound in the human body. Synotrex provides supplemental glucosamine sulfate in therapeutic doses optimal for taking advantage of its proven benefits: preventing the further degeneration of existing cartilage, and helping to regenerate fresh, healthy new cartilage in the body's joints. Chondroitin - Chondroitin works in combination with glucosamine, enhancing its effects and providing unparalleled pain relief for people suffering from joint problems. Synotrex contains a proven blend of glucosamine and chondroitin that is the most effective in treating osteoarthritis, the damage caused by high impact sports, general cartilage degeneration and other problems. SAM-e - Traditionally used to treat depression, SAM-e has more recently been shown to provide relief for the pain caused by lessened mobility triggered by joint pain. SAM-e helps promote sulfur in the joints in the body, which works to reduce pain and increases the production of collagen - a natural compound that reduces friction that can cause extreme joint discomfort. Turmeric - Most people are mostly familiar with turmeric use in the kitchen, but it has been used for centuries as a natural way to reduce inflammation and mild joint pain. Synotrex uses a special blend of turmeric to enhance its formula's effectiveness and to provide one extra way to reduce the pain and inflammation associated with various types of joint problems. Vitamins A, C and E - The primary benefits provided by the main ingredients in Synotrex are further enhanced by the addition of optimal doses of vitamins A, C and E in its formula. These vitamins encourage cell regeneration, reduce degeneration and provide a healthy environment for treating joint issues.


Via Tony Barnes
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Flame Retardants and Fluoride Linked to Reduced IQ

Flame Retardants and Fluoride Linked to Reduced IQ | Holistic Massage Bath | Scoop.it
Did you know that most items you use every day contain toxic chemicals, such as flame retardants, that are linked to serious health risks?

Via Wes Thomas
Euridice Hollis "Neal's Yard Independent Consultant"'s insight:

Now more than ever we need to be careful!

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Euridice Hollis's Photos | Facebook

Euridice Hollis "Neal's Yard Independent Consultant"'s insight:

Surpriseee!!!! Nice, very nice!

We got 66 subscribers yesterday and so far today 79. Do you want to know how? Let us show you how, just 4 people a day...

Just take a look here:

www.desire2inspire.me

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