Social Media Marketing Now
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Social Media Marketing Now
Social Media Marketing Now
“Engage rather than sell … Work as a co-creator, not a marketer.” Tom H. C. Anderson, market researcher
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7 Hot Trends in Social Media Marketing

7 Hot Trends in Social Media Marketing | Social Media Marketing Now | Scoop.it
As marketers' understanding of online social networking evolves, their use of various platforms has become more sophisticated. Many brands and public figures, after ascertaining...
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How Social Media and Viral Marketing are Saving the Film Industry [INFOGRAPHIC]

How Social Media and Viral Marketing are Saving the Film Industry [INFOGRAPHIC] | Social Media Marketing Now | Scoop.it

Anita Li:  "An infographic reveals how the film industry is using social media and viral marketing to compensate for declining ticket sales."


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Justin Nalepa's curator insight, December 20, 2012 11:32 AM

In applying this to documentary filmmaking, I think the "Varied Monetization" section to be particularly interesting. As most documentary films don't have a very long or wide release in theatres, exploring other venues for splitting up the rights to your project may prove to be a more successful and lucrative option for most independent filmmakers. 

Jeni Mawter's curator insight, December 20, 2012 9:38 PM

Awesome infographic to show how the declining film industry is fighting back!

Dolly Bhasin 's curator insight, December 23, 2012 11:23 PM

Gr8 Infographics on how Documentary films are using Technology

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Hot Social Media Tools For 2013

Hot Social Media Tools For 2013 | Social Media Marketing Now | Scoop.it
Check out this list of hot social media tools to stay focused on in the year 2013.
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Foursquare Is Now Irrelevant, Thanks To Facebook's 'Nearby' Update

Foursquare Is Now Irrelevant, Thanks To Facebook's 'Nearby' Update | Social Media Marketing Now | Scoop.it
With Facebook showing its hand in mobile, Foursquare and its ilk are in major trouble.
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The Essential Pieces of Modern Marketing Strategies

The Essential Pieces of Modern Marketing Strategies | Social Media Marketing Now | Scoop.it
In today's increasingly modern and competitive business landscape, you need modern marketing strategies to survive. But where do you start?

 

 

Integration

 

A marketing plan should encompass all avenues of advertising and branding - not just online elements. The challenge is integrating offline and online methods of your marketing plan to function like clockwork.


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Mohammed Bin Afif's curator insight, March 21, 2013 6:21 PM

Understanding Integration: This article gives an excellent, easily understood description of integration and allows someone new to the topic to understand and grasp to cencept of integration within the realms of integrated marketing communication quite quickly.

 

The definition of integration is to combine different elements into one more unified approach. This defnition is adopted in marketing plans, which "should encompass all avenues of advertising and branding - not just online elements." The desired outcome for integration is for both online and offline marketing efforts to function like clockwork. 

 

Integrated markeing can include QR codes and web addresses in print advertising for consumers to easily access further information when and if required.

 

A key to integration, within integrated marketing communication, is to use consistant branding messages accross all channels. This constant and consistant use of brand slogans, messages and marketing pitches will drill your brand, message or slogan into consumers. An approach that is not integrated will not have the same success and confuse consumers as they try to understand mixed messages which do not individually stand out as the brands key differentiation with other brands.

 

One thing I need to add is the reason for integration, which assists in the understanding of it. The reason for integration, and anticipated outcome, is to generate financial returns and develop brand and shareholder value in the long term. 

Ben Hamer's comment, April 8, 2013 6:48 PM
This article discusses the importance of modern marketing strategies and how to create effective integration for their product, brand or company. The article provides effective ways of utilising marketing communication through integration; including offline goods and services to online marketing, the encouragement of online reviews and the use of leverage technologies which allows you to engage with your customers though their smartphones. The most important message I got from this article is to use consistent brand messaging across all channels. For a brand this means them not changing their overall message or slogans so as to maintain consistency. You want to avoid confusion with customers as a brand.
Danielle X's comment, May 9, 2013 8:57 PM
Modern marketing strategies are very important for a business, especially in this digital age, company's website is essential , it presents the brand, comminucates with customers, intoduces products and services etc. this article discusses those effective ways of marketing communication and how to achieve it through integration. And its not just online marketing, it also includes offline products and services. Its very important to maintain consistency of messages across all the channels, online and offline.
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5 Ways Social Media Will Change The Way You Work in 2013 - Forbes

5 Ways Social Media Will Change The Way You Work in 2013 - Forbes | Social Media Marketing Now | Scoop.it
Guest post written by Ryan Holmes Ryan Holmes is CEO of HootSuite, a social media management system with 5 million users.
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How to safely experiment with social media marketing

How to safely experiment with social media marketing | Social Media Marketing Now | Scoop.it

Trying new online advertising tactics is a frightening -- albeit necessary -- part of the job. Here's how to take strategic chances without compromising your overarching marketing strategy.

 

At some point in your career, you've probably been in the position where you think you are doing a phenomenal job marketing your organization. You are proud of the bulletproof strategy you've created, pleased with the tactics you are using to achieve the strategy, and thrilled with the measurable results you are able to report. But one day, you get the message from leadership that "everyone else is using (insert latest internet fad here), why aren't we?" The short answer would be that it doesn't fit into your current strategy, but when is the right time to introduce something new, and how do you do it in a way that is not disruptive to the rest of your strategy? You shouldn't always have to wait for pressure from another person within your organization -- sometimes you just need to experiment a little bit in a safe environment without detracting from your marketing plan.

 

Continue Reading... 


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19 Reasons You Should Include Visual Content in Your Marketing [Data]

19 Reasons You Should Include Visual Content in Your Marketing [Data] | Social Media Marketing Now | Scoop.it
Take a look at 19 statistics that make the case for including visual content in your marketing strategy. (RT @HubSpot: 90% of information transmitted to the brain is visual, and visuals are processed 60,000X faster in the brain than text.
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Will 2013 be the year of native advertising? [infographic]

Will 2013 be the year of native advertising? [infographic] | Social Media Marketing Now | Scoop.it
Digital channels continue to provide advertisers with an ever-growing number of options for marketing to consumers, but there's a problem: many of their messages don't get through.

Many consumers, bombarded by ads, many of which they see as annoyances, have blinded themselves to certain types of ad units, and some, in an attempt to squash ads altogether, have turned to ad blocking software. Coupled with poorly-placed units, advertisers often have no idea how many of their ads have actually been viewed or were even viewable, prompting calls for viewability standards.
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ReadWrite Predicts: 14 Stone Cold Locks For 2013

ReadWrite Predicts: 14 Stone Cold Locks For 2013 | Social Media Marketing Now | Scoop.it
We absolutely guarantee that every one of these predictions will come true in 2013 … unless, of course, things change. Then all bets are off.
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Ashley Rindsberg: Time for Twitter to Self-Regulate - Huffington Post

Ashley Rindsberg: Time for Twitter to Self-Regulate - Huffington Post | Social Media Marketing Now | Scoop.it
Ashley Rindsberg: Time for Twitter to Self-RegulateHuffington PostLast May, I published a piece about Hamas' Twitter stream or, to be more precise, about the Twitter stream of the "military wing" of Hamas, al Qassam Brigades.
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Visual Content Creation Ideas | Powerful Content Tools

Visual Content Creation Ideas | Powerful Content Tools | Social Media Marketing Now | Scoop.it
Visual content is a powerful tool for increasing engagement, shares and responses in content marketing. Use these tips to punch up your visual content creation.
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Instagram – Why It’s Time to Build Into Your Campaign « Branding Magazine

Instagram – Why It’s Time to Build Into Your Campaign « Branding Magazine | Social Media Marketing Now | Scoop.it
If you haven’t built Instagram into your marketing campaign then now is the time to consider it. What is it?
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6 Lessons From the Social Media World Forum | Social Media Today

If you go to as many social media conferences as I do, sometimes it is difficult to separate the wheat from the chaff.
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Ice, Lycra and Nike Plus – How to Get Gamification and Engagement Right « Branding Magazine

Ice, Lycra and Nike Plus –  How to Get Gamification and Engagement Right « Branding Magazine | Social Media Marketing Now | Scoop.it
Outside my window, it's dark, drizzling and so cold that the rain is freezing on the glass. It's about as miserable a scene as you could expect from an English winter evening, but as soon as I finish writing this, I'm going to go running in it.
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6 Emotions You Need To Create To Go Viral On Social Media | Jeffbullas's Blog

6 Emotions You Need To Create To Go Viral On Social Media | Jeffbullas's Blog | Social Media Marketing Now | Scoop.it
Social media networks provide channels of distribution to share information and content that marketers have realized can be very powerful in speed and spread.

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Ten SEO Truths of 2012 for Agencies and In-House SEO Teams

Ten SEO Truths of 2012 for Agencies and In-House SEO Teams | Social Media Marketing Now | Scoop.it
Search Engine Optimization agencies, professionals and in-house teams have difficult jobs – obtain improved organic search results as quickly as possible given a limited budget and timeframe, while Google changes its algorithm on a daily basis and competitors continue to optimize their web presence. I think it’s safe to say that managing the clients’ or boss’ expectations in this turbulent environment are almost more difficult than the moving target of SEO itself.
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Level343's curator insight, December 16, 2012 5:11 PM

Even after all the Panda, Penguin and Freshness updates, I’m still amazed to see some agencies providing quotes to clients where the main thrust of the contract is a promise to build ‘x’ number of backlinks per month. SEOs should continue to deliberately build backlinks in directories that are industry or locally specific to the client, but that’s where deliberate backlink building should end.

 
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Infographic: Social Media Statistics For 2012

Infographic: Social Media Statistics For 2012 | Social Media Marketing Now | Scoop.it
It was a huge year for Social Media and here is a great infographic that rounds up the key Social Media Statistics to kickoff 2012.
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Rethinking Social Media's ROI

Rethinking Social Media's ROI | Social Media Marketing Now | Scoop.it

Historically, return on investment (ROI) has been predominantly based on financial considerations. This is changing as other parameters must be considered. Here following some good thoughts about it. Read on...


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47 Social Media Facts (& What They Mean For Your Marketing) | Heidi Cohen

47 Social Media Facts (& What They Mean For Your Marketing) | Heidi Cohen | Social Media Marketing Now | Scoop.it
As social media continues to evolve and mature, so does the ways marketers use it and how they integrate it into their marketing plans.
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Four brands to inspire your content marketing strategy

Four brands to inspire your content marketing strategy | Social Media Marketing Now | Scoop.it
Content marketing is about telling a story that resonates with your audience and finding a relevant channel to deliver it.

It’s the loyal followers that then spread the brand message, these days, commonly, but not exclusively, via social media. Well that’s the theory. Getting it right can be hard.

Sometimes we all have to go back to the drawing board to gather ideas and inspiration. For a recent content marketing workshop we hosted, I did just that. I wanted to showcase the brands that are doing content marketing brilliantly.

OK, I admit, some of the companies I used as examples have massive budgets, but they still have their unique challenges.

What all the brands have in common is the creative flair, the ability to change direction, adapting to new environments and communicating with the people that are most important to them – their customers – in a variety of ways.
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How To Cultivate Social Intelligence Through Content Curation | Harvard Business Review

How To Cultivate Social Intelligence Through Content Curation | Harvard Business Review | Social Media Marketing Now | Scoop.it
...In the old days, corporate intelligence gathering meant painstakingly gleaning information from experts and competitors' reports, subscribing to expensive online data aggregators such as Factiva or Dialog, and scanning unstructured documents from the media. Analysts typically spent 80% of their time gathering information before they even began trying to make sense of it. Once the sense-making began, intelligence experts used standard, outdated methods such as SWOT analyses and created lengthy internal reports. Not a very fast process, and the results were rarely compelling for senior executives. Even after the rise of Facebook, Twitter, and YouTube, the combination of clunky tools and executives' low social-media literacy hampered companies from extracting valuable insights.

A number of companies, B2C and B2B alike, now realize the potential benefits of monitoring conversation flows from social networks. An illustration is Nestlé's new Digital Acceleration Team, which was announced last month....
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Beth Kanter's curator insight, December 22, 2012 10:52 AM

netsmart skills

Shirley Williams (appearoo.com/ShirleyWilliams)'s comment, December 30, 2012 11:14 AM
I am writing a post on this very topic. I thought I would do a quick search here to see what the general thinking is. Thank you for this article. Very timely.
Shirley Williams (appearoo.com/ShirleyWilliams)'s curator insight, December 30, 2012 11:16 AM

Nice article on the changing landscape of competitive intelligence.

The use of social media, curations and real time monitoring are all high lighted.

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Facebook Builds Stronger Bonds Than Twitter, Study Says

Facebook Builds Stronger Bonds Than Twitter, Study Says | Social Media Marketing Now | Scoop.it
A recent study reveals Facebook's structure promotes stronger communication and friendships among online connections.
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