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Rescooped by Craig Jolley from Social Selling: with a focus on building business relationships online
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Qualify Your Leads with Social Media

Qualify Your Leads with Social Media | State of Marketing Automation | Scoop.it
Opportunities to initiate and nurture connections flood digital social media today. Are you taking advantage of them to nurture leads?

Via Anita Windisman
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Anita Windisman's curator insight, February 25, 2013 10:10 AM

How are you nurting your connections?

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76% of the World\'s Largest SaaS Companies Use Marketing Automation

76% of the World\'s Largest SaaS Companies Use Marketing Automation | State of Marketing Automation | Scoop.it

What can we learn from the large SaaS companies that have generated so much buzz in recent years?

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Rescooped by Craig Jolley from The Marketing Technology Alert
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Make Way For The Agency of the Future [Infographic] - Marketo

Make Way For The Agency of the Future [Infographic] - Marketo | State of Marketing Automation | Scoop.it
The marketing agency of the future must embrace marketing automation. Check out our infographic to learn more.

Via iNeoMarketing
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iNeoMarketing's curator insight, March 12, 2013 8:22 AM
  • See the article at blog.marketo.com
  • Receive a daily summary of The Marketing Automation Alert directly to your inbox. Subscribe here (your privacy is protected).
  • If you like this scoop, PLEASE share by using the links below.
  • iNeoMarketing merges marketing automation with content marketing for a powerful lead management solution, configured and managed by our knowledgeable, experienced staff.  Contact us.
Rescooped by Craig Jolley from Social Selling: with a focus on building business relationships online
Scoop.it!

Qualify Your Leads with Social Media

Qualify Your Leads with Social Media | State of Marketing Automation | Scoop.it
Opportunities to initiate and nurture connections flood digital social media today. Are you taking advantage of them to nurture leads?

Via Anita Windisman
more...
Anita Windisman's curator insight, February 25, 2013 10:10 AM

How are you nurting your connections?

Rescooped by Craig Jolley from The Marketing Technology Alert
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[INFOGRAPHIC] Marketing Automation by the Numbers | SYS-CON MEDIA

[INFOGRAPHIC] Marketing Automation by the Numbers | SYS-CON MEDIA | State of Marketing Automation | Scoop.it

Via iNeoMarketing
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iNeoMarketing's curator insight, February 21, 2013 7:24 AM
  • See the article at www.sys-con.com
  • Receive a daily summary of The Marketing Automation Alert directly to your inbox. Subscribe here (your privacy is protected).
  • If you like this scoop, PLEASE share by using the links below.
  • iNeoMarketing merges marketing automation with content marketing for a powerful lead management solution, configured and managed by our knowledgeable, experienced staff.  Contact us
Rescooped by Craig Jolley from #B2BTalks - B2B Digital Marketing Lead Generation
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B2B Marketers Need To Get Real About Social Media and Customer Engagement - Forbes

B2B Marketers Need To Get Real About Social Media and Customer Engagement - Forbes | State of Marketing Automation | Scoop.it
Forbes
B2B Marketers Need To Get Real About Social Media and Customer Engagement
Forbes
B2B marketers need to get more focused on how fast their prospects and customers are changing as a result of social media.

Via Laurent Philonenko, Kfir Pravda
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Kfir Pravda's comment, March 12, 2013 2:52 AM
Can't agree more. It is a cultural and organizational challenge IMO.
Rescooped by Craig Jolley from The Marketing Technology Alert
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Landing Page Techniques that Drive Higher Conversion - Marketo

Landing Page Techniques that Drive Higher Conversion - Marketo | State of Marketing Automation | Scoop.it

Summary...

 

Shorter Forms Increase Conversion Rates

What we do know is that the less we “charge” for access to an asset, the more likely a visitor will be willing to the information exchange. There are many studies available that demonstrate how reducing form fields on a landing page improve conversion rates. Marketo ran a study that concluded that reducing form fields from nine fields to five improved conversion rates by 34%.

 

Progressive Profiling

Progressive profiling is by far one of my favorite features of marketing automation. For those who may be familiar with this feature, progressive profiling simply allows marketers to update a prospect’s information over time, dynamically updating forms to reflect information that may still be missing for that individual. In essence, rather than gathering all of the information about a prospect up front, information is gathered over time and the prospect’s record is continually updated.

 

Conversion Paths

Conversion paths involve using multiple landing pages as opposed to a single landing page to convert visitors. Often with search advertising, keywords may not clearly define a searcher’s intent or requirement. Conversion paths, or a series of landing pages connected on a path, can help searchers drive down through pages to a more specific result.

 

Social Form Fill and Social Login

Finally, the newest tool in the collective marketing automation toolbelt is social integration. The social form fill option makes it easier for landing page visitors to complete forms with just a click of a button.

 

How to Get Started

When clients ask me which of these approaches they should employ, I recommend them all! But as marketers, we must often prioritize these initiatives.

First and foremost, if you’re not already doing so, implement progressive profiling on all of your forms.  Progressive profiling provides a “quick win” for marketers to begin gathering much more information over time about prospects, and no salesperson has ever complained about having too much information about a prospect! As you implement progressive profiling, begin reducing your landing page form fields so you can put more prospects into the pipe faster and begin that nurturing process.Second, consider how you can begin integrating conversion paths into your current conversion process. This requires mapping out which assets can be used, like progressive profiling, to gain more information about prospects over several pages in a path.Third, begin by planning to add social form fill and social login to your landing pages. While this may require greater initial effort, the benefits in the end will be better conversion and more accurate prospect data.

 


Via iNeoMarketing
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iNeoMarketing's curator insight, February 28, 2013 8:23 AM

Tremendous post! Click through to see the examples with greater details, and follow the author's recommendations on how to get started!  Bookmark this for future reference!


  • See the article at blog.marketo.com
  • Receive a daily summary of The Marketing Automation Alert directly to your inbox. Subscribe here (your privacy is protected).
  • If you like this scoop, PLEASE share by using the links below.
  • iNeoMarketing merges marketing automation with content marketing for a powerful lead management solution, configured and managed by our knowledgeable, experienced staff.  Contact us
Rescooped by Craig Jolley from The Marketing Technology Alert
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New Marketing Report: B2B Lead Generation Trends 2013 - Everything Technology Marketing

Welcome to the 2013 B2B Lead Generation Report! It’s no secret that B2B marketing is undergoing dramatic change. Marketing professionals are under immense pressure to deliver results and justify significant program and headcount investments. The B2B Technology Marketing Community on LinkedIn conducted the 2013 lead generation survey to better understand how B2B marketers are adjusting to new challenges, and to identify new trends and best practices. The results are in! We received over 800 responses and are excited to share the results with you. We hope you will find this report an interesting read that contains the critical data points and trends to inform your 2013 marketing plans, campaigns and budget allocations.


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iNeoMarketing's curator insight, February 28, 2013 7:43 AM