As marketers, we spend plenty of time and energy tracking the metrics that will push our business forward. In today's post, Will Critchlow walks us through what makes good metrics and how to build the right reports for any situation.
Sometimes trying to get people to share your content feels like pulling teeth.
If you’re finding that your content isn’t being shared, these are most likely the reasons why:
1. You only talk about yourself
Everyone has been around constant self-promoters before—they aren't fun to talk to. Part of the reason they aren’t interesting is because they don’t involve you in the conversation.
To increase your site’s shareability, start addressing the topics your readers want to learn and talk about. People will then view you as a resource and be more likely to promote you. *The Golden Rule prevails here: talk about others as much as you would like them to talk about you.
2. You pick topics that aren’t timely
In the age of the 24/7 news cycle, the pressure is always on to write timely content.
People like to share content that is relevant to what’s going on in their community at that moment, not content that was “so two days ago.”
*Use an editorial calendar to help plan out your post schedule and ensure your posts are timely.
3. Your headlines aren’t catchy
You don’t have to have gimmicky headlines, but you need to them to be interesting and relevant enough to capture the small attention span of your audience. Keep your headlines less than eight words to make them punchy and memorable, just like your favorite tweets on Twitter.
*See the criteria for a great headline: It’s exclusive and specific. Keeping your headlines short and sweet will make it much easier for your readers to share your content
4. You write huge blocks of text
Now that everyone is used to reading online, people have tiny attention spans. Most people want to scan your post before reading it so they don’t waste their time reading something that isn't relevant to them.
*Having a few bullet points with multimedia will help your readers take home the main messages and easily share them with others.
5. You don’t make it easy to share
Do you have sharing buttons in an easy-to-use location on your site? Choose the right social media sharing buttons for your audience and place them where your audience can easily see them.
Learn how crowdfunding sites connect entrepreneurs with investors, producers with patrons, and causes with contributors to raise funds for their projects. (11 Tips voor Crowdfunding: Hoe haal je geld op van onbekenden?
Twitter has quickly become a favorite part of content marketing strategies employed by most businesses. The 140 character limit means that it doesn’t take much work, users have little inhibition about following quality profiles and it’s already optimized for mobile. Curating a quality Twitter feed lends itself to an answer for so many marketing questions that it would be hard to list them all here.
Still yet, lots of users have no idea how to make 140 characters count. What we end up with is Twitter feeds consisting primarily of links and quotes. Quotes are an obvious place to start when you want concise snippets of text that convey wisdom and evoke strong emotions. In fact, the most successful Twitter users are almost always inspirational, funny or educational in nature. However, followers don’t want to follow a copy of someone that’s already in their feed, and as an online influencer you don’t want to be pigeonholed.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.