In the new book The EROS Equation, relationship expert Eve Eschner Hogan offers a set of strategies that can help strengthen good relationships and can help strained relationships (whether work-related or personal) to mend.
SuThe most successful entrepreneurs cultivate these behaviors to create great products and companies. For the rest of the habits, as well as resources, contacts, customers & capital, consider www.GlobalCEOspace.com
10 New Year's Resolutions for Small Businesses Fox Business "A new year brings with it the promise of a fresh start," said Connie Certusi, executive vice president and general manager of small business accounting at Sage North America.
Google Plus has more than one billion registered (and 359 million active) users, as well as some of the most business-friendly features of any social network, this is the time to start building out your business page.
This article is part of a series covering tools that help you run your small business like a large company. You can find the first article in the Scale and Upscale Your Business here, which will have live links to each installment. Some of these resources may be familiar to you for individual or micro-business purposes. However, you may also be surprised to learn that some of the personal outsourcing solutions also have options for small business. Can’t decide if you should outsource, or what to task to a VA? Try the previous article in this series on Scaling and Up-scaling your small business with Virtual help. Once you’ve decided what to keep in-house and what to hire out for, the list of 17 Outsourcing and Virtual Assistant resources below will help you figure out where to find the help you need on a small business budget. ODesk allows you to hire [...]
Buffet's Startup Tips Are so important I created a @HaikuDeck for his tips and for implied startup tips such as:
* Multiple Money - don't depend on one income source.
* Spending - buying things you don't need means selling stuff you do...eventually.
* Savings - Save then spend not the other way around.
* Investment - Never put all eggs in one basket no matter how beautiful the egg. * Honesty - Honesty and character and lack of it are expensive and amplifed by money so don't expect from "cheap people".
Hard to believe, email practices from 15 years ago are still being used today! Our favourite list on B2B email marketing tips for conferences and events. Forwarded by the good folks at www.GlobalCEOspace.com - for ALL your business needs
I typically don't recommend such information because most "info sales" people have nothing to offer and I absolutely HATE furthering the process. There is someone that I would like to see this, however and I'm marking this for his attention.
Thinking of launching your own beverage product? Here are five no-nonsense tips and strategies from a serial beverage entrepreneur.
Ignore only one of these tips to your own peril.
1. Develop your Unique Selling Proposition or USP
Yes, this is the number one rule and the most important one. Without something different, something of extra value, you'll just be another copy-cat beverage. Your USP has to be what makes you different from the rest. Maybe you grow your own agave for your Tequila, or you have an online store with millions of visitors already. Now let me surprise you; taste, ingredients, product name and packaging are not your USP.
2. Start at the Finish Line
This might sound strange, but you don't start with your beverage, you start with your consumer in mind. Your consumer will tell you everything you need to know about your new beverage including price points, where they buy (retailer), who is the best distributor for that channel, what ingredients they want, the business plan will practically write itself.
3. Nail Your Beverage Development
Don't try to hurry through your beverage development process. Beverage development is not just a label and formula, you have to do the research, and I don't mean looking it up online. I recommend that you follow a page from my playbook; call distributors and retailers to see what they think about your idea and the category, ask them what other similar products they have seen and their price points.
4. Ignore the Beverage Industry Status-Quo
Don't just accept the status quo in beverage sales channels, selling to beverage distributors and placing your product in 7-Eleven, Circle K, Arco AM/PM, Walgreens, Kroger and other supermarkets, convenience stores and pharmacies. Think about it, your competitors, Coke, Pepsi, Monster, Red-Bull are all competing for the same space, however between all of them they're billions and billions of dollars strong. Think outside the box, sell to the natural channel, direct response, or even multi-level-marketing, or market your product differently.
5. Hit the road
You won't get a lot done by staying in the office, or playing with social media. The beverage business is a lot of fun, but it's also all about hitting the pavement and talking with customers. Go to trade shows, visit stores, and engage customers on the street or in outdoor events such as street fairs or sporting events. Make sure you take plenty of samples and that you convert at least five new customers per day.
Dave Phillipson's insight:
This was sent to me by someone who found this on the web somewhere, some time ago. I don't know the origin.