I am posting this as a MBA Mondays post. But I did not learn this little lesson at business school. I learned it from a very experienced venture capitalist early in my post-MBA career. I was working on a CEO...
Though the industry is called venture capital, the goal of a VC isn't to maximize every risk. Instead, we try to understand all the risks a business might face and weigh those risks with the reward - the exit.
The three tier feature based pricing model is so common it's almost a cliché. For some businesses it works well.
Jérôme Gloaguen's insight:
"Instead, the management functionality, not the end user's experience, should change depending on a customer's willingness to pay. Yammer's user experience never changed when a customer converted from free to paid. The driving factor to conversion wasn't the end user, but IT's desire for control."
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.