Excerpt from the article by KISSmetrics: "Writing great copy is one of the most useful skills a marketer can develop. After all, copy is a key element of successful internet marketing across the board, from emails with sky-high open rates to blog posts that get shared hundreds or even thousands of times.
Masterful copywriting plays a big part in the difference between a website that converts like crazy and one that simply falls flat, failing to engage potential customers.
This resource guide provides links that will give you a strong foundation for writing great web copy. Here are the main sections of the article:
E-books, Articles, Infographics, and Guides to Get You Started with Web Copywriting;Must-Read Books on Direct Response Marketing and Copywriting;Copywriting Courses;The Best Websites and Blogs about Copywriting;How to Write Amazing Headlines;How to Write Phenomenal CTAs (Call to Actions);SEO Copywriting – How-To’s, Tips, and Best Practices;How to Write E-commerce Copy that Sells;Conversion Copywriting and Landing Pages;
These 75 resources should be enough to get you started on your way to becoming a web copy samurai..."
I was hired the other day to write a business plan for a client who sought angel investment for his hitech business. He gave a me a list of items he wanted me to prepare including complex financial memorandums, share ...
At the last two of our Summer Learning Series events, some angel investors shared their own perspectives and experiences. Surprisingly enough, the advice seemed to circle back to the concept that the process for choosing investors (and co-investors) needs to be given as much attention and priority as the process of vetting potential startup investments.
As one presenter, Dr. Floyd Taub – physician, entrepreneur and angel investor – wisely analogized – having a startup is like having a baby. Exactly what and how much you feed it (as well as who might be feeding it) is very important. As Dr. Taub said:
“Entrepreneurs need to be re-educated from the frequent initial thought that they are ‘selling their baby’ to understand that they are selling paper in order to ‘feed their baby’. Not only do babies frequently starve, but those who are underfed, may be stunted or at least have a significant and costly growth delay.”
I’m a real fan of analogies, so this really resonated with me. I thought I’d embrace my analogyitis and take this a step further with a few examples that can apply to both babies and startups…
To read the full article and check out these new startups, click on the title.
I was motivated to write this article because I realized that telling you how to develop a small business plan is just not the same as showing you exactly what needs to be included in one. I hope you know that building a ...
With an endless combination of modern and legacy browsers for users to choose from (depending on their system capabilities), it's our responsibility as designers and developers to ensure the websites we build perform adequately.
To read the full article, click on the image or title.
Business management magazine, blogs, case studies, articles, books, and webinars from Harvard Business Review, addressing today's topics and challenges in business management. (A strongly recommended read!
A good venture capital proforma should show all years from present through exit to demonstrate your ability to SCALE, justify VALUATION, and plan for EXIT.
Many entrepreneurs and VCs alike are hesitant to produce a proforma for more than two years out into the future. They claim that it’s impossible to know what will happen and that the third year and beyond are “just numbers.” While I would agree that nobody expects a startup to perform according to its projections, I am heartily in disagreement with the claim that a five year proforma doesn’t tell us anything.
All startups need money, unless the owners are loaded. Where does that money come from? From fundraising efforts, both offline and online. Online fundraising is a lot more effective because of its sheer reach. Here are several tips for startups on how to obtain crowd funding for their projects.
Whether you're a startup or an established company, a carefully crafted business plan is a road map to your firm's success. But with the internet saturated with good advice it can be confusing and hard to know where to begin.
carolinecummings. Most people view writing a business plan as an arduous process or a necessary evil. I'm here to tell you that it doesn't need to be difficult, and not only is it possible to write your plan in under an hour, it can ...