"Great corporate storytellers do two things very well: First (obviously), they tell stories. Second, through their stories, they get people to take action.
You might be thinking, “That’s great if you’re Steve Jobs, but how do I even begin turning my dry, everyday material into a story…let alone a gripping one?”
Well today I’m going to help you out with 15 insanely actionable storytelling tips and tricks to get you into the storytelling mindset, regardless of what type of material you’re working with."
Read the full article to find out more about these tips:
Find Your Characters And Make Them The Focal Point Of Your PresentationSet The Stage By Describing Where You Are Now And Where You Want To Be In The FutureDescribe What Needs To Be Overcome And Highlight Why This Will Be DifficultEmotionally Invest Your Audience In The Struggle (Define Failure Or The Status Quo)Emotionally Invest Your Audience In The Outcome (Define What Success Looks like)Challenge Your Audience’s Assumptions By Adding A TwistOnboard Your Audience With An Interesting Metaphor THEY Can Relate ToShow Your Audience Exactly What You Are Talking AboutHighlight The Important By Cutting Out The UnimportantUse Sound Effects To Anchor Important Details In Your PresentationUse Silence To Create Emphasis And Draw Your Audience Into Your StoryCreate A Warm Fuzzy Feeling By Sharing A Personal Or Vulnerable ExperiencePace Out Your Story To Allow Your Audience To BreatheTurn Your Important Data Points Into Memory GlueEnd Your Story With A Bang And Then Shut Up
Via Kim Zinke (aka Gimli Goose)
Excerpt from the article by KISSmetrics: "Writing great copy is one of the most useful skills a marketer can develop. After all, copy is a key element of successful internet marketing across the board, from emails with sky-high open rates to blog posts that get shared hundreds or even thousands of times.
Masterful copywriting plays a big part in the difference between a website that converts like crazy and one that simply falls flat, failing to engage potential customers.
This resource guide provides links that will give you a strong foundation for writing great web copy. Here are the main sections of the article:
E-books, Articles, Infographics, and Guides to Get You Started with Web Copywriting;Must-Read Books on Direct Response Marketing and Copywriting;Copywriting Courses;The Best Websites and Blogs about Copywriting;How to Write Amazing Headlines;How to Write Phenomenal CTAs (Call to Actions);SEO Copywriting – How-To’s, Tips, and Best Practices;How to Write E-commerce Copy that Sells;Conversion Copywriting and Landing Pages;
These 75 resources should be enough to get you started on your way to becoming a web copy samurai..."
I was hired the other day to write a business plan for a client who sought angel investment for his hitech business. He gave a me a list of items he wanted me to prepare including complex financial memorandums, share ...
At the last two of our Summer Learning Series events, some angel investors shared their own perspectives and experiences. Surprisingly enough, the advice seemed to circle back to the concept that the process for choosing investors (and co-investors) needs to be given as much attention and priority as the process of vetting potential startup investments.
As one presenter, Dr. Floyd Taub – physician, entrepreneur and angel investor – wisely analogized – having a startup is like having a baby. Exactly what and how much you feed it (as well as who might be feeding it) is very important. As Dr. Taub said:
“Entrepreneurs need to be re-educated from the frequent initial thought that they are ‘selling their baby’ to understand that they are selling paper in order to ‘feed their baby’. Not only do babies frequently starve, but those who are underfed, may be stunted or at least have a significant and costly growth delay.”
I’m a real fan of analogies, so this really resonated with me. I thought I’d embrace my analogyitis and take this a step further with a few examples that can apply to both babies and startups…
To read the full article and check out these new startups, click on the title.
Seedrs, one of the largest crowdfunding firms in Europe focuses solely on equity investments, announced that peer-to-peer lender Assetz Capital has raised £3,179,750 from 731 investors through the Seedrs platform, the second largest campaign hosted by Seedrs to date.
With an endless combination of modern and legacy browsers for users to choose from (depending on their system capabilities), it's our responsibility as designers and developers to ensure the websites we build perform adequately.
To read the full article, click on the image or title.
Business management magazine, blogs, case studies, articles, books, and webinars from Harvard Business Review, addressing today's topics and challenges in business management. (A strongly recommended read!
A good venture capital proforma should show all years from present through exit to demonstrate your ability to SCALE, justify VALUATION, and plan for EXIT.
Many entrepreneurs and VCs alike are hesitant to produce a proforma for more than two years out into the future. They claim that it’s impossible to know what will happen and that the third year and beyond are “just numbers.” While I would agree that nobody expects a startup to perform according to its projections, I am heartily in disagreement with the claim that a five year proforma doesn’t tell us anything.
All startups need money, unless the owners are loaded. Where does that money come from? From fundraising efforts, both offline and online. Online fundraising is a lot more effective because of its sheer reach. Here are several tips for startups on how to obtain crowd funding for their projects.
Whether you're a startup or an established company, a carefully crafted business plan is a road map to your firm's success. But with the internet saturated with good advice it can be confusing and hard to know where to begin.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
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Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.