Viral Marketing, can you plan it? Most businesses, even long-time, established ones, are fascinated by the meteoric rise of companies like Instagram and Snapchat, both of whom went from cash-strapped to billion dollar mogul is less than two years.
Sending cold emails is one of the cheapest ways to directly increase one’s network, and has one of the lowest barriers to entry. You don’t need to know the right people or have the right job, or go to the right restaurants or golf courses. You don’t need to live in the right neighborhood, or even in the same country. So why don’t more people do it? There are several reasons: 1. It’s not guaranteed to work—you might not ever get a response. 2. It takes initiative and nerve to reach out.
Let’s address number one for a moment. First, you’ll have a lot more success with cold emailing (if you’ve tried and failed in the past) with the tips we’re about to share, so that helps. Second, one of the most important aspects of building a phenomenal network is patience. Patience is key to doing good business and managing a great career in whatever field you choose—but it’s something far too few people seem to have in good supply. Learn to be one of the people that do, and you’ll find that many doors open. Cold emails won’t always work, and they probably won’t work fast, but when they do, the payoff can be enormous. You can make a new contact, meet a new mentor, or gain a new client, all for the price of only a little patience. Nothing ventured, nothing gained, they say, but with cold emailing, you’re really venturing very little and there’s so very much you can gain. That brings us to point number two. Self-confidence is a funny thing. You very likely know that you’re good at what you do—after all, that’s why you do it! Yet when faced with the prospect of emailing an idol, an important potential client, or a mover and shaker in your industry, suddenly you have all sorts of excuses for not doing so.… Read the restShare This
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