by MICHAEL MASSEY, Coffee Party USA
The first three episodes of STARTO have a lot of interesting fodder for those of us who like to spend our free time thinking about startups and innovation. I keyed in on three points in particular:
1. Computer-related startups are quick, cheap, and getting cheaper (episode #2)
2. Existing venture capital avenues have their limitations in funding both larger and smaller startups (episode #1), but “crowdfunding” presents an interesting alternative for creators, innovators, and entrepreneurs (episode #2)
3. Innovation requires the vision to map trends into the future, and a culture that facilitates creativity while aligning with core values that must be communicated by the founders (episode #3)
These days, the word “startup” is usually synonymous with “tech startup” which is really just a euphemism for “computer startup,” whether it’s in the field of software, hardware, networking, mobile, etc. I’d like to spend some time examining the other kind of startups: the non-virtual startups in non-”tech” industries — the startups most people don’t think about, or hear about. In the process, I’d like to introduce some potentially unpopular ideas about the very nature of our system for “innovation” in this country.