Startups and Entrepreneurship
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Startups and Entrepreneurship
Articles I read and like which help me run my startups better
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11 Books Every Young Leader Must Read

From history to fiction, a reading list to guide your career.


Recently, I wrote that leaders should be readers. Reading has a host of benefits for those who wish to occupy positions of leadership and develop into more relaxed, empathetic, and well-rounded people. One of the most common follow-up questions was, "Ok, so what should I read?"


That's a tough question. There are a number of wonderful reading lists out there. For those interested in engaging classic literature, Wikipedia has a list of "The 100 Best Books of All Time," and Modern Library has picks for novels and nonfiction. Those interested in leadership might consult the syllabus for David Gergen's leadership course (PDF) at Harvard's Kennedy School of Government or the syllabus his colleague Ron Heifetz uses for his course on adaptive leadership (PDF).


But if I had to focus on a short list for young business leaders, I'd choose the 11 below. I've only included books I've actually read, and I tried to compile a list that includes history, literature, psychology, and how-to. Variety is important — novels can enhance empathy; social science and history can illuminate lessons from other times and fields that might be relevant to your own; and at the very least, reading broadly can make you a more interesting conversationalist. But I have tried to make all the choices directly relevant to young businesspeople interested in leadership.


Invariably, many people will think some of the choices are poor or that the list is incomplete, but I hope it can serve as a start for young business leaders looking for literature to help them chart their careers.

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8 Core Beliefs of Extraordinary Entrepreneurs

8 Core Beliefs of Extraordinary Entrepreneurs | Startups and Entrepreneurship |

What does it take to be an extraordinary entrepreneur? You know, an entrepreneur who has a vision for a business, rallies support to build it and then grows it into one of the most innovative companies in the world….what does it take to be an entrepreneur like that?


Belief #1: Make a decision and go!


Belief #2: Show passion, not perfection


Belief #3: Avoid the ugly baby syndrome


Belief #4: Find the sweet spot, then scale it


Belief #5: Don’t think about taking a leap, just take it


Belief #6: Entrepreneurship isn’t a war, it’s about solving problems and turning a profit


Belief #7: Hire slow, fire fast


Belief #8: Learn from your first, earn from your second, give back with your third

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Timex Group President, Adam Gurian Shares 10 Daily Productivity Tips for CEO's

Take these steps to increase productivity and make the best use of your time throughout the day.


Here are ten simple ways to get started:


1. Act immediately on phone messages and emails.

If you can accomplish a task in just a few minutes, do it. It is one less thing on your to do list and you will have that immediate sense of accomplishment. If you let too many small activities pile up, you will be “playing catch” up the rest of the day.


2. Get a head-start on tomorrow by preparing before you leave the office today.

The simple task of writing a to-do list is one of the most efficient ways of keeping track of your daily work requirements. By writing out a list for tomorrow before you leave the office at night, you will have an immediate head-start on your next day and be ready for your new priorities.


3. Don’t sit at your desk all day.

It is important to get up, walk around the office and take a few minutes for a “mental break.” These short breaks will reinvigorate you and help you be more productive in the long term.


4. Organize your tasks.

By arranging your workday so that you tackle your most important priorities together, you will save time, be more efficient and ultimately produce higher quality work. In addition, by starting your day with the most important task, you will increase your productivity and get your day off to a good start.


5. Stand up for your phone calls.

It is amazing that the simple act of standing during a phone call will actually help shorten the call, thus saving you time. If you are standing you are less likely to be involved in idle chatting and you will get to the point of the conversation faster.


6. Stick to a schedule.

If a meeting is scheduled for an hour, do everything possible to keep it to an hour. Once meetings start running long, it directly impacts the rest of your schedule for the day, while also impacting your co-workers. A series of meetings that run long will have a snowball effect throughout the day. Also, if you are not required to be at a meeting and you have a more pressing deadline, do not feel guilty about missing the meeting.


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The Roadmap to Effective Leadership -

Leadership effectiveness can be thought of as “an influencing relationship process among leaders and employee followers who work collaboratively to effect real and necessary changes.” These changes tend to reflect shared purposes, goals and efforts. It is a dynamic action process focused on mutual understandings and beliefs between leaders and employees.


As there are specific rules and principles that tend to guide leadership vision and actions for effectiveness, leaders need to consider certain questions that ultimately forge their roadmap for success.


The journey toward leadership effectiveness should always begin with a question such as: “What improvement is needed within the organization, and what specific steps do I need to bring it about?” Though senior management typically passes down mandates, timelines and expected goals, it is the individual leader’s responsibility to put them into a time lined and vision-directed framework in order to generate positive results.

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Raising capital a springboard for women

A new entrepreneurial network for female start-up founders seeks to get more women raising equity capital to fund growth. US-based business accelerator program Springboard Enterprises opened applications for Australian companies last week.


In the US, more than 500 start-ups have participated in the program since it began in 2000, and have gone on to raise $US5.5 billion.

Springboard Australia chair Wendy Simpson said that, anecdotally, peak body the Australian Private Equity and Venture Capital


Association suggested women founded 3 to 5 per cent of venture-backed companies. In the US, of the companies that raised venture capital in 2010, 10 per cent had a female founder or chief executive, according to Dow Jones VentureSource.


Successful applicants will be matched up with mentors and coached on how to pitch for capital. The program also seeks to involve local and US venture capital funds.


Only women running businesses with high-growth potential would be considered. Ms Simpson said about 20 companies would be selected in the first round.

One reason women raise less venture capital is they don’t access the right networks, Ms Simpson said

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three simple rules for tech innovators to create real impact:

three simple rules that I have internalized, for tech innovators to create real impact:

1) Experience the problem: Don't assume you understand the problem.
2) Fail early, fail often: Don't fall in love with your ideas -- expose them as early as possible to data, to real life, and hence to failure.
3) Build a team: Surround yourself with people smarter than you, with very diverse skill sets ... and have fun!

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The Psychology of Storytelling: 10 Proven Ways to Create Better Stories (and Why Stories Sell)

The Psychology of Storytelling: 10 Proven Ways to Create Better Stories (and Why Stories Sell) | Startups and Entrepreneurship |

Via José Carlos, Aki Puustinen
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3 Things You Can Do To Change People's Behavior

3 Things You Can Do To Change People's Behavior | Startups and Entrepreneurship |

In nature, there are basically two kinds of change: evolutionary and disruptive. Evolutionary change is gentler, less destructive…but it takes a very long time. Disruptive change is fast, and sometimes necessary – but extremely destructive. Human beings are clever, though. We’ve figured out how to speed up evolutionary change (selective breeding programs) and how to contain disruptive change (managed forest fires).


Which brings me to the idea of changing corporate culture; you can approach changing an organization’s culture evolutionarily or disruptively. I just read an HBR “management tip” about culture change (extracted from a longer article), that proposes speeded-up evolution. It’s a great tip (and article); the authors suggest selecting a few key behaviors to change, rather than trying to create a completely different culture overnight: “Prioritize the behaviors that will have the greatest impact on your company’s ability to implement its strategy. Choose ones that will be widely visible to others and are most likely to be emulated.”


This seems like a smart approach to me. Many, perhaps most, change efforts are done according to the disruptive model (“Let’s shake things up around here!”) and that’s why they don’t work.

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Cooking as entrepreneurship

Cooking as entrepreneurship | Startups and Entrepreneurship |
Cooking, entrepreneurship theory, and Austrian economics have a lot more in common than many people might believe. In honor of the late, great Julia Child, the Circle Bastiat's contributors have written a piece combining the three.


A system that will yield the most valuable and pleasing combinations of entrepreneurial economic or cooking activities will have low entry barriers (anyone can try to cook!) and a robust feedback-based system of error correction.


Low entry barriers facilitate creativity in discovering new useful products from the raw elements, as well as enabling new value creation when some of those raw elements change. Error correction, whether a “yuck, that’s gross!” at home or a lack of profits due to low repeat business at a restaurant, is most effective and valuable when there are feedback loops that can inform the cook-producer about the value that the consumer did or did not get from the dish.

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Here's Why Enterprise Startups Have An Easier Time Raising Big Money

Here's Why Enterprise Startups Have An Easier Time Raising Big Money | Startups and Entrepreneurship |
Raising money for your startup is a tough process. But you have to do it to get the capital that will let you grow your good idea.
Some startups have it easier than others, though. In fact, there's one class of startups that, when they can demonstrate success, can usually raise a big batch of cash—enterprise startups.

For example, data management provider Cloudera raised $40 million late last year. Box raised $125 million just last month. These are huge piles of cash.


Here's how a partner at a venture-capital firm explained it to us: When a startup like Pinterest went out to raise money in its early days, there was literally no way that investors could have known it would have exploded the way it did. (It literally wasn't Pinterest back then—it was a startup called Cold Brew Labs.)


Meanwhile, enterprise startups usually have much more predictable growth. They don't jump from zero to 100 million users in a month, but it's far easier to project their trajectory.


It's also easier to understand precisely what enterprise customers like about a company. For example, when Accel got interested in Qualtrics, a software company that claimed to offer great customer support, Ryan Sweeney dragooned his partners into helping him call a long list of Qualtrics customers to evaluate it, he recently told Business Insider. Turns out customers really loved Qualtrics, and Accel invested alongside Sequoia Capital.


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Entrepreneurship and Leadership

Entrepreneurship and Leadership | Startups and Entrepreneurship |

The world is constantly asking for more innovation, more creativity. You have it, you’ve found it, and you want to provide it – and you certainly can. This is where the genuine leader and the entrepreneur in you get together.

Your Leadership is Challenged


If there ever is a time when your leadership – especially where it applies to yourself – can really be put to the test, this is it. At first it is fast-paced, it is exciting, you are energized, and it is amazing. Then, all of the sudden, things come to a grinding, screeching halt. What is it? You cannot move forward until you’ve worked through things that can and/or will be holding you back. This is when things come crawling out of the woodwork – things that you may not have known even still lurked there. Things that you may have forgotten about – or at least had hoped to.

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Suggested by Stuart Blackwell! - Challenge Anyone, Anywhere - Challenge Anyone, Anywhere | Startups and Entrepreneurship |

ChallengeLoop makes it easy for you to challenge your friends and even yourself to anything. With ChallengeLoop you can achieve amazing things while everyone watches. The best challenges come with a reward, so inspire your friends with an awesome prize or put something on the line. Give the play by play with photos and videos for your fans because the more people who know about your challenge, the more likely you are to achieve something great!

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10 Ways Champion Olympic Gymnasts Inspire Us To Be Better Leaders

10 Ways Champion Olympic Gymnasts Inspire Us To Be Better Leaders | Startups and Entrepreneurship |

The world’s collective eyes have been focused on the Olympic Games in London this past week, and as I watched these awesome athletes compete, there was one group that particularly “grabbed” me this time – the gymnasts.


This is one of the most popular categories in the entire competition, because of the sheer athleticism on display, and the high drama that’s generated by the razor-thin margins between victory and defeat.


But there’s more “there” that goes beyond sheer entertainment and admiration – the young men and women that are becoming champions at this level are displaying many excellent traits that would serve any person, and more specifically, any leader, very well in their own quests for success.

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How To Get More Done – The Works

How To Get More Done – The Works | Startups and Entrepreneurship |

Let’s look at what it takes to have optimum brain functionality:


Adequate rest. (How many hours did you sleep last night?)


A clear head. (How fast did you reach for your phone to check email, texts, social networks?)


A decent breakfast. (The number of people who don’t eat within the first hour of waking up is staggering.)


A clear set of operating instructions. (Do you have any kind of template for how you’ll arrange your months, weeks, days?)

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50 Terrific Productivity Secrets of the Rich & Famous

Figuring out how to get more done in less time and with fewer resources is a big concern for many in the working world today. Being productive, however, isn’t just a concern of the average worker. Business moguls, Hollywood hotshots, renowned artists, political leaders, and best-selling authors all have their own ways of getting things done. While some methods might involve serious help from support staff, others are easy to emulate for anyone who wants to get a high-profile take on how to be more productive. Read on to learn the methods that help the rich and famous make more money, define their businesses, produce better art, and simply accomplish more in a day.

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8 Questions All Music Startups Must Answer - hypebot

these eight things must be kept in mind before developing a digital music product.


1. What Problem Are You Solving?


Is it a real problem within the music space?

Don’t just go after what you think people are dying for, or what your friends tell you would be a great idea. All too often, I am presented with products and ideas that either don’t solve actual problems, or worse yet, solve for problems that don’t even exist. And while I’d admire the ambition, whenever “game changer” enters the conversation, I immediately become skeptical.

Identify your problem clearly and ensure you’ve demonstrated it exists through exhausted market research. Examine where other products or features fail and position yours to fill that void.

Do also note the singular use of the word “problem” – it’s important to focus on solving one identifiable problem and do so with precision. Don’t attempt to be all things to all people; otherwise you’ll end up be nothing to nobody.


2. Who Are Your Competitors?


Perhaps worse than not identifying a real problem or solving for one that doesn’t exist, is creating a product for problem that is already being solved.

I can’t tell you how many Bandcamp clones I’ve come across, or how many people are ambitious enough to believe that their “music focused” social network will be enough to entice people to spend time away from the bigger parties being thrown at Facebook and Twitter. Unless it’s absolutely compelling enough to create a user experience unlike any other, people won’t stick around for more than the initial visit (if you’re lucky enough to get that).

Take some time – scratch that, a lot of time – to review the marketplace and identify who it is addressing your same solutions (no matter how well or how minute) before diving in headfirst and risking the time and money.


3. Who Are Your Target Users?


These should be the people whom you’ve drawn inspiration to solve a problem for.

Study them intensely – their habits as users / consumers, their preferences, their behaviors, etc. and tailor your product towards them. In fact, they should be heavily involved in the research and development of your product. Once ready, your product should exist well enough on its own that it attracts others who are like-minded in reaping all its benefits.

Another thing to consider after you’ve indentified who they are, is ensure that enough of them exist to meet a viable demand. It can’t be just you making a product for yourself (although it's fine to start out this way), so ensure there are others that exist who would benefit from your idea. Again, this takes lots of time and research, but it’ll be well worth it in the long run.


4. How Will Music Be Used and What Rights Do You Need?


This is a crucial step to ensuring the viability of your product.

Are you using tracks in their entirety? Snippets? Will it be stream only, or are you allowing downloads? How are you obtaining them?

There are a plethora of options and routes to go down, but before designing the user experience, do keep in mind the gargantuan licensing hurdle that will inevitably come your way when dealing with labels. It’s best to not even attempt to go down the licensing labyrinth solo, so employ the help of an experienced associate to help you understand the complexities of rights and licensing agreements.


5. What Platforms and Technologies Can You Leverage?


Will your product be available via mobile? Desktop? Both?

While these decisions have a lot of factors that go into them, some of the more important ones to take into account are the type of user base that would be most receptive to your product, the costs that go into development, and the ideal platform that can handle and deliver your product.


Sometimes a great deal of legwork can be streamlined by employing the use of an application programming interface (API), which can reduce the complexity around rights and technology in many cases. Many licensing models are available through APIs, such as in-app experiences with no licensing required (e.g., Spotify apps), white label or co-branded cross-platform products (e.g., 7digital), or label supported APIs (e.g., EMI & IDJ).


When employing the use of an API, be mindful of the Terms of Service (especially with regards to global reach), their commercial advantages or disadvantages, and if you’re working with an API that is maintaining good partner relationships.


6. Do You Have A Working Prototype and White Paper?


Any idea always sounds great when it exists in the air, but it’s imperative to have something to demonstrate when approaching labels, press and especially potential investors.

It doesn’t need to be flawlessly designed, but it is important to ensure that the basic functionality is in working order and that the problem you’ve identified is clearly being solved with your prototype. A prototype also helps in identifying roadblocks early so you can better identify problems and glitches before the public does.

Including a well written white paper is also a good idea, especially if your prototype doesn’t include all the features and functions you’d like to see it have. The white paper should act – in a way – as a business plan; in the sense that it includes all the market research you’ve done, identifies the problem you’re solving, and demonstrates how your product is positioned to meet the demands of your target users / consumers.


7. How Will You Make Money?


I’ve heard the saying “focus on the product first, money second” several times at various conferences and seminars. While I tend to agree, I’m amazed at how many people never get to that second stage! They have not once thought about how they will monetize their products.

“We’ll cross that bridge when we get to it,” is what someone once told me when I asked how their app would make money. Bad idea.

Are you expecting to receive money from consumers directly, or perhaps are you going B2B and offering your product as a service to other companies? Perhaps your data is for sale? Whatever it is, make sure that people would actually want to pay for it and that it’s at a price where they feel comfortable spending the money.

Without a sound business model that is both viable and realistic, the lifespan of your product will be reduced – as does the likelihood of it evolving and expanding into something greater.


8. How Will You Market Your Business?

You may have the greatest product on the planet, but if no one knows about, what good does that do you?

Marketing your product will be key in ensuring that the right people get exposed to your product at the right time. Here’s where it pays to be specific in understanding your target users and coming to them directly in demonstrating your products benefits. Marketing is certainly its own beast to tackle, so consider employing the services of an experienced marketing team to help you create awareness and generate buzz.


Of course, the best marketing will always be word of mouth. If your product truly delivers as well as it should, then user experiences and evangelism will be your greatest ally.


And We Must Not Forget...



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Expanding upon Brad Feld's Startup Communities

Expanding upon Brad Feld's Startup Communities | Startups and Entrepreneurship |
Boulder VC Brad Feld talks about the importance of entrepreneurs leading their startup communities. Which got me thinking, what happens when those startup founders inspire the feeders in their ecosystem?


Feld posits that successful startup communities, those where entrepreneurship enhances not only the economic value of a locale but also its intellectual and cultural value, have certain attributes.


They all must:


Be led by entrepreneurs in a network-like—not hierarchy-type—manner.


Take a long-term view and commit to building out the community over a generation.


Be inclusive of anyone who wants to join—those would be the feeders, made up of government officials, suppliers, students, employees, businesses, consultants, vendors, investors, etc


Hold activities and events—other than cocktail parties—that engage the startup community as a whole (think incubators/accelerators; a TechStars or Startup Weekend-type initiative)


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Weigh the options before taking venture capital

Weigh the options before taking venture capital | Startups and Entrepreneurship |
For all the coverage we in the media give it, you'd think venture capital is the only game in town for startup entrepreneurs.


But there's another way, and it doesn't involve begging on the street corner or at your friendly local megabank branch. Nor do you need to pray to angel investors. As Collis Ta'eed—cofounder and chief executive of Envato, a network of websites—writes, you can bootstrap.


His reasons for following your own path, laid out at Alister & Paine, include:


Control. VCs have a notorious reputation—deserved or not—for taking the reins from founders, even pushing entrepreneurs out of the companies they created. If you fund yourself, you're the only one who gets to fire yourself and the only one who can tell yourself what to do. Ta'eed writes:


The benefits can be big. You have total flexibility in your decisionmaking, strategic path, and goals. A typical investor is interested in a return, usually of a significant multiple, within a set time frame. This is great for an investor, but isn’t always aligned with the goals of the entrepreneur. In particular, the alignment is way off if your goals as an entrepreneur are not primarily financial.


Constraint. Without the "extra" money a venture investment can bring, you won't fall prey to shiny-object syndrome and go chasing after ideas that are tangential to your core business. Having no money also makes you get creative. Ta'eed puts it this way:


When I started my business, we had zero money for marketing and were working out of my in-laws’ basement. This forced us to use guerilla tactics to engage with users to build a grassroots community that is now the core of the company and reaches millions globally.

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Leadership Success is No Longer Measured by Money or Power

Leadership Success is No Longer Measured by Money or Power | Startups and Entrepreneurship |

What is leadership success? Is it money, promotions, happiness, raising a family, changing the world, or advancing your industry or community? This simple question has grown complicated over the years, so it’s more important than ever to clarify what success means. Leadership success is measured by one’s complete body of work in life: nothing more, nothing less.


Historically, leadership success has been associated with money and power. The more you have, the more successful you are. This is a false idea of success. How many people do you know that have money and power that are also happy, ethical, and purposeful? Sure, there are a few – but only a few.


While I support free enterprise, it’s important to put things into perspective. There are a lot of people who are successful but not wealthy. They view success through a lens that balances their professional, personal and spiritual lives.


Leadership success is earned and its impact is timeless.

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Entrepreneurship: How technology offers new business opportunities in education

Entrepreneurship: How technology offers new business opportunities in education | Startups and Entrepreneurship |

The one thing that will never die in this world is the quest for education. No matter how many people don't actually get one right now, or how many people don't get the education that they need, there is always going to be a demand for education. This is one industry that will never die, and no matter how bad the economy ever gets, there will never be a shortage of people who want to get a quality education.


With that in mind, there are powerful new tools in which you can use to provide that education. The cool thing about the merging of technology and education is that they each make the other more meaningful for the other. For example, Google is a great tool, but if all people ever used it for is the map feature, what is the point of Google?


What Google does is offer the chance to let people learn for free. There are no fees for the use of Google, assuming of course that you go to a library for that use of the product. This is a new way to help kids learn, and you don't even need the use of a classroom setting. This is where business can come in and merge the two and can make getting an education an affordable experience.


As computers get cheaper and cheaper, the abilities to get the technology to other countries will be easier and easier. It will be sensible for some businessman to take the time and invest the cash to combine the technology with the kids who need to be given the education that can be provided with that technology.

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Five Ways to Find and Tap Potential

Five Ways to Find and Tap Potential | Startups and Entrepreneurship |

Leaders fail when they think too much about things they want and too little about things others want. Immature vision-driven leaders flounder when they believe it’s all about their vision.


Think of leadership as helping others win. But, what is helping and what is winning?


Leader as helper:


The first step toward winning is defining it.


Describing wins always comes before achieving wins.


Successful leaders help others define their wins. They awaken others. Sleep-walkers haven’t defined winning they just walk around doing stuff. Leaders provide new definitions of winning that awaken possibilities and align with potential.




Leaders help people paint themselves into pictures of what’s around the corner in the universe of “not yet”.


Potential is always untapped. That’s why it’s called potential.


Potential is in them not you.


Winning in leadership:


Winning in leadership is helping others do things they aren’t doing yet; things they define as winning. Leaders clarify and align pictures of winning.


Potential moves toward reality when separate pictures of winning align.


In order to help people win, align their picture of winning with organizational wins.




Passion ignites when people see their potential in new pictures they help paint.




Leaders awaken potential.


Keep them talking when their eyes light up. Then find alignment.
Avoid locking people in. Help them see themselves in new ways.

Push through resistance with them. Every significant change faces resistance.

Explain organizational wins in terms that align with their wins.
Call them to step up and make a difference.

How can leaders help others paint themselves into new pictures?

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The Language of Leadership

The Language of Leadership | Startups and Entrepreneurship |
A warm smile is the universal language of kindness.


An entry in Reader’s Digest relates the story of an individual calling for information about one of his credit cards. He stated, “I got the following prompt: ’Please enter your account number as it appears on your statement.’ Then the system said, ‘Please enter your five-digit zip code.’ After that, he got the third message, ‘If you would like your information in English, press one.’”

That story is a reminder of the barriers of communication and how language plays such a relevant role in our everyday lives. As a leader, the words we speak and the manner in which we convey them is a matter of importance. The way in which you and your team communicate with each other and your clients is a reflection of your leadership vocabulary.

This truth was recently brought home to me in two unique ways. The first experience was in a fast food restaurant chain where my family and I had dinner. The behind-the-counter staff was exceptionally friendly and greeted us with a warm smile. Throughout our stay the hospitable employees communicated a friendly and professional attitude that ensured that our decision to eat there was a good one.

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Strategy, Capability & Really Bad Advice

Strategy should never be dumbed down to match capability. In fact, quite the opposite – capability should always be in the process of being upgraded to keep pace with strategy. If a leader dilutes the strategy because of a lack of capability, they have already failed – the game is over before it starts. The best leaders set their strategy and then work tirelessly to develop or acquire the needed capabilities. It is simply impossible to cede opportunity to others, settle for mediocrity, and hope to somehow remain a competitive enterprise.

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Leadership lessons learned from nature

Observing nature can allow you to learn leadership lessons in a different way. Nature has a certain natural way of unfolding that can provide you with ideas about how you can lead at your best.

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How to Become the Leader of Tomorrow

How to Become the Leader of Tomorrow | Startups and Entrepreneurship |

These days, professional success almost seems too easy. You don’t even need to exert a lot of physical effort when you do it (the way professionals had to do it in the past). Given that cloud-based services like RingCentral and DropBox have made the virtual office arrangement possible, you can build the team of your dreams without making your location an issue. With the help of the Internet, you can promote your business and engage in transactions with little to no cost on your end (unless you wish to). All you need to focus on is finding a market that needs you, and catering to that market.


Of course, there is that little thing called competition. In order to be truly successful, you need to distinguish yourself from the rest of the people in your industry. You need to be more than just someone who provides a service; you need to be someone who projects great authority. In other words, you need to be a leader.


And you need to be more than just a leader for today; in order to become the go-to person in your industry, you need to be the one who opens up the future to your market and colleagues alike. In order reach that goal, you need to strive for the following:

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