StartuppingMe
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StartuppingMe
Personal journey around the Startup mindset
Curated by Stefano Lena
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Don’t Believe Your Customers!

Don’t Believe Your Customers! | StartuppingMe | Scoop.it
We all know that customers don’t always do what they tell us. Yet, I often
see people validate their ideas based only on interviews, surveys or focus
groups without testing customer intentions. That's risky. In this post I’ll
share an example from a Fortune200 company and outline a simple technique
to test customer intentions that goes beyond what they tell us.
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8 People You Should Hire to Grow Your Startup Fast

8 People You Should Hire to Grow Your Startup Fast | StartuppingMe | Scoop.it
By bringing on these key people, you'll be able to scale quickly without losing your ability to provide great products and excellent customer service.
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9 Marketing Mistakes That Cost Your Business Money

9 Marketing Mistakes That Cost Your Business Money | StartuppingMe | Scoop.it
When setting up and improving your marketing strategy, make sure to steer clear of these all-too-common mistakes.
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Five ways to test your business idea for free - Virgin.com

With so many resources ready to welcome you with open arms, there’s nothing to stop you turning your great idea into a successful business... You are reading an article fromHow to turn an idea into realityseries, to read more about this you can visittheseries homepage. But how can you test your id...
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Define Your Personal Brand With Simple Questions

Define Your Personal Brand With Simple Questions | StartuppingMe | Scoop.it
What’s your personal brand? Though I’ve been writing for The Conversation for several months, this is the first post in my own, “personally branded” blog — so readers who want to know what I’m thinking can access my thoughts more directly. But why someone would want to do that? (I’m guessing it’s probably not because […]
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The 3 Personal Development Goals Successful People Pursue Habitually

The 3 Personal Development Goals Successful People Pursue Habitually | StartuppingMe | Scoop.it
Understanding why extraordinary people develop particular habits is much more useful than simply imitating your heroes.
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The Top 10 Pricing Mistakes Companies Are Making

The Top 10 Pricing Mistakes Companies Are Making | StartuppingMe | Scoop.it
Price strategy is emerging as a critical path for companies to increase their competitive advantage, and bottom line. Many companies have spent years..
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How to Make Your First Ecommerce Sale (Infographic)

How to Make Your First Ecommerce Sale (Infographic) | StartuppingMe | Scoop.it
From concept to launch, here's an easy, step-by-step guide.
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7 Stupid Branding Mistakes Your Small Business is Making

7 Stupid Branding Mistakes Your Small Business is Making | StartuppingMe | Scoop.it
Branding is a key pillar for any business but often, entrepreneurs make mistakes when implementing. Here are seven to avoid.
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What Does It Really Take to Be an Entrepreneur? 6 Beliefs That Are Dead Wrong

What Does It Really Take to Be an Entrepreneur? 6 Beliefs That Are Dead Wrong | StartuppingMe | Scoop.it
Think all entrepreneurs are wild, charismatic risk-takers?
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You're Actually Hurting Your Business With These 5 'Productive' Habits

You're Actually Hurting Your Business With These 5 'Productive' Habits | StartuppingMe | Scoop.it
Are your productivity hacks really making you better? Many are myths that are actually holding you back.
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How to Know When to Say 'No' to a New Opportunity

How to Know When to Say 'No' to a New Opportunity | StartuppingMe | Scoop.it
It's flattering when someone offers you a job or a business deal, but flattery can lead you nowhere.
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11 Ways Top Execs Like Marissa Mayer and Jeff Bezos Run Meetings Effectively

11 Ways Top Execs Like Marissa Mayer and Jeff Bezos Run Meetings Effectively | StartuppingMe | Scoop.it
Meetings fall apart thanks to sloppy agendas, un-articulated ground rules, and other structural mistakes. Here's how some of the world's top execs manage their meetings.
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5 Lean Startup Essentials to Reduce Risk and Uncertainty

5 Lean Startup Essentials to Reduce Risk and Uncertainty | StartuppingMe | Scoop.it
When you start exploring new ideas, you are usually in a space of maximum
uncertainty. You don’t know if your ideas will work. In this post we
describe 5 Lean Startup essentials to help you optimize time, energy, and
budget to systematically reduce the risk and uncertainty of new ventures. 
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Six Rookie Mistakes in Innovation

Six Rookie Mistakes in Innovation | StartuppingMe | Scoop.it
The life cycle of products has decreased dramatically. So innovation is essential. But it is difficult, risky and demands a lot of resources. Many mistakes are made over and over again. That’s why I like to share with you six rookie innovation mistakes I encounter at organizations. So you can avoid them in your own practice.1. Monopolize innovation in a separate team. In this way the rest of the company will just lean back and see what these guys will produce. And I promise you there will not be
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ROI Is Dead. A New Metric Is Needed for Customer Relationships

ROI Is Dead. A New Metric Is Needed for Customer Relationships | StartuppingMe | Scoop.it
ROI is dead. A new metric is needed to measure customer experience and engagement, writes Andy Frawley.
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How to Build a Profitable Membership Website - Digital Marketer

How to Build a Profitable Membership Website - Digital Marketer | StartuppingMe | Scoop.it
Change the economics of your business by properly executing a membership website.
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3 Tips for Keeping Your Buyer Personas Fresh and Alive

3 Tips for Keeping Your Buyer Personas Fresh and Alive | StartuppingMe | Scoop.it
Whether you target B2B or B2C, don't rely on old assumptions. Your audience, like your strategy, may be undergoing continual shifts. Revitalize buyer personas.
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6 Recruitment Trends You Can't Ignore in 2015

6 Recruitment Trends You Can't Ignore in 2015 | StartuppingMe | Scoop.it
As employers plan to hire more employees, they should be mindful of these hiring undercurrents and developments.
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5 Marketing Trends You Can’t Afford to Ignore in 2015

5 Marketing Trends You Can’t Afford to Ignore in 2015 | StartuppingMe | Scoop.it
The leaves are down, bomb cyclones are in the news and holiday plans are finalized. That means 2014 is winding down … and it’s time to look ahead to 2015.Honestly, I can’t remember a year where more changed in the world of marketing and advertising than the one we’re about to leave. The pace of change in technology is crazy, and companies and consumers are becoming savvier by the day. Quite a few techniques that worked fine a year ago now seem hopelessly antiquated – and you can expect we’ll be
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4 Steps Needed to Transform the Digital-Marketing Industry

4 Steps Needed to Transform the Digital-Marketing Industry | StartuppingMe | Scoop.it
If clients perceive the technology as a black box, providers overpromise results and the churn rate is high, perhaps business practices should change.
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4 Tips to Make Customers Love Your Business

4 Tips to Make Customers Love Your Business | StartuppingMe | Scoop.it
A loyal customer base is the number one goal of most business owners. So how do you build that loyalty?
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3 Ways to Fix Unproductive Meetings That Are Costing You Money

3 Ways to Fix Unproductive Meetings That Are Costing You Money | StartuppingMe | Scoop.it
$30 billion a year in unproductive meetings...are you guilty?
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4 Things No One Tells You About 'Entrepreneur-ing' From Home

4 Things No One Tells You About 'Entrepreneur-ing' From Home | StartuppingMe | Scoop.it
No matter how successful you are, people will wonder if you're really working.
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