FoodNavigator-USA.comOnline grocery shopping still small, but growing rapidly, says NielsenFoodNavigator-USA.comIt found that while online grocery shopping may not have entered the mainstream, consumers are flocking to the internet for food information,...
Why Startups Are The New Super Heroes Of Cyber Security Forbes Taking the approach of crowd sourced intelligence, Synack assembles a global community of security researchers on one unified, subscription-based platform, which it playfully calls...
The burgeoning digital healthcare market is where the money's at. In fact, in just three year's time, industry analysts project the sector will nearly double, thanks to evolving consumer expectations and a serious influx of start-up cash. That's according to a new report, put out by Accenture, which forecast an expansion of the U.S. market, from its current $3.5 billion value to a more robust $6.5 billion come end of 2017. [See also: Digital health sees record cash flow.] Often considered among the last industries to innovate, healthcare has seen start-ups and entrepreneurs flocking to the space in recent years, bringing their best ideas forward and getting the cash flow they need to move forward. This growth, Accenture analysts project, will be sustained even past 2017. "A digital disruption is playing out in healthcare that will change social interactions, alter consumer expectations and, ultimately, improve health outcomes," said Dipak Patel, managing director of Accenture's patient access initiatives, in a press statement announcing the report.
"This momentum," he added, "will be sustained if digital healthcare start-ups apply capabilities that create a seamless patient experience and result in both medical cost savings and improved outcomes." [See also: Consumers wild about wearables.] That disruption, Accenture points out, has been facilitated by some serious venture capital so far. Just this past year, for instance, digital health startups received $2.8 billion in capital funding – a 31 percent growth rate since 2008. VC for these startups is expected to increase to $4.3 billion next year. According to Rock Health's 2014 digital health funding midyear report, capital funding for digital health startups grew a whopping 176 percent in the first half of 2014 compared to first half of 2013. This while the software segment grew only 123 percent, and the biotech segment a seemingly low 28 percent. Accenture's data highlights that, since 2008, the digital health segment that has received the lion's share, or $2.9 billion, of capital is the infrastructure capabilities segment, which includes interoperability initiatives and data analytics. Engagement solutions – such as wearable technology like Google Glass and FitBit – was pegged at $2.6 billion in startup funding since 2008. [See also: Google Glass links to EHR.]
"Healthcare leaders will need to embrace digital capabilities, not only to stay relevant to consumers, but to influence behavioral change, improve access to care channels and reduce per patient costs," said Patel.
10 Reasons Visual Content will Dominate 2014 What marketing strategies will we focus on in 2014? What will we leave behind? This article takes a look at the rise of visual content - and why 2014 will dominate in 2014:
1. 90% of information transmitted to the brain is visual. Visuals are processed 60,000X faster in the brain than text.
2. Videos on landing pages increase average page conversion rates by 86%.
3. Visual content is social-media-ready and social-media-friendly. It’s easily sharable and easily palatable.
4. Businesses who market with infographics grow in traffic an average of 12% more than those who don’t.
5. Posts with visuals receive 94% more page visits and engagement than those without.
6. 60% of consumers are more likely to click on a business whose images appear in search results.
7. Clear, detailed images carry more weight than product information or customer ratings say 67% of consumers.
8. Visuals show your products without telling people about them. This allows viewers to make their own decisions without feeling pressure from your business.
9. Visuals express ideas quickly - in a snapshot. This breaks through the overwhelming clutter of online content.
10. Visuals are becoming easier and easier to create as photo editing tools become more accessible
To help explain the importance of content marketing, Neil Patel has put together an infographic to show you how content marketing impacts search engine rankings and how you can use it to help grow your business.
In an online class of 80,000 students, breaking up into small groups is no easy task — as we saw from a suspended Coursera class earlier this year (that tried to use a Google doc to create groups), it can lead to confusion and technical glitches.
But a new startup called NovoEd wants to build on the massive open online course (MOOC) phenomenon with a service that puts collaboration and team learning at the center of the student experience.
Starting Monday it will open up to the general public with seven courses and, going forward, it said it plans to partner with other universities. For the past year, the startup, which is backed by investors including Costanoa Ventures, Foundation Capital, Kapor Capital, Learn Capital, Maveron, and Ulu Ventures, has been used at Stanford University.
Like Coursera and Udacity – two of the startups leading the MOOC movement – NovoEd was also launched by Stanford professors. Co-founder and CEO Amin Saberi, an associate professor of management science and engineering, said he started creating the service last year, after a colleague said she wanted to put an entrepreneurship class online but couldn’t find a service that supported her pedagogical style.
While existing MOOC services may work for classes that focus on mastery learning, like computer science, Saberi said, many teachers want a better way to teach subjects like entrepreneurship and creativity online.
In those classes, it’s not just about watching a video of professor and then doing the work alone, he said, “It’s about peer learning, social learning – it’s collaborative and experiential. In the transition from brick and mortar to online, you shouldn’t strip away these aspects, you can use the social web to amplify them.”
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