Having read about, viewed and supported many crowdfunding campaigns, we have a growing perspective on what makes a successful crowdfunding campaign. Crowdfunding strategies are emerging quickly and successful campaigns are noticing and leveraging these new found tactics.
It's not just Kickstarter anymore. Here's a road map.
Crowdfunding used to be pretty simple. Artists, inventors, and filmmakers posted their ideas, and funders chipped in a few bucks to make something happen. Kickstarter, the site that triggered the crowdfunding movement, was the cornerstone. In three years, the site has helped launch more than 95,000 projects.
Today, there are scores of crowdfunding sites. Indiegogo, Bolstr, Fundable--the list goes on. With the SEC poised to allow projects to offer equity, crowdfunding has the potential to revolutionize how entrepreneurs raise money. (For now, you have to offer some kind of reward in exchange for donations.)
But all sites are not created equal. Some specialize in nonprofits, or in certain types of products; others offer consulting services in addition to sourcing funding. In an increasingly crowded and complicated marketplace, where should you turn to fund your endeavor? Follow our map.
Here are some thoughts on how to choose an idea for your startup for those who can’t make it.
Investors always tell you to pursue big ideas, find your passion and iterate rapidly.That’s valuable advice, but there are some other important considerations that you don’t hear very often: tackle a small market, look for bizarre behavior, don’t make waves, and be unwilling to do anything else.