If practitioners have a firm grasp of the concepts behind A/B testing as well as tools to aid them in the process, the only thing detering would-be testers is the notion of “what to test,” and “why?” In this article, we’ll take a look at elements of a website that should affect its users.
Back in April decided to produce an animated intro video for my startup, and spent a good week or so producing it. Below is part of the how-to email I posted to the NYC Lean Startup Meetup after I completed the video.
Over the years I’ve compiled a list of tools that are must haves for marketers who are trying to get marketing up and running for brand new businesses. This is not every tool, these are not the most expensive or a list of free tools, these are the ones that I’ve found help me get a marketing department off the ground. Here are my top 33 tools that every marketer needs to run a successful marketing department at a start up.
"I believe that any problem can be solved with a picture – and that anyone of us can draw it. We just need to kick our innate (and surprisingly brilliant) visual mind back into gear. The Napkin Academy is a part of that equation. By giving us all specific, learnable, repeatable and, above all, SIMPLE lessons in visual thinking, the Napkin Academy is a place where we can all find our inner visualist."
Imagine you are starting a new company that plans to acquire customers through viral growth. You have several friends that you use to become your first customers, and they in turn start inviting friends to join, and those friends start inviting friends, etc.
BestVendor is releasing the result of its 2012 Freelancer Survey tomorrow, revealing the most popular tools and apps for freelancers and entrepreneurs. But the company gave VentureBeat a sneak peek today. The single most popular tool? Überpopular file-sharing, storage, and back-up service DropBox. Evernote, the electronic memory app, comes in at No. 4. The number of times Google shows up on the list is simply shocking, although I supposed it shouldn’t be. Google make no less than seven appearances in to the top 25, including Gmail, Google Docs, Google Voice, Google Calendar, Google Alerts, Google AdWords, and Google Analytics.
They can give developers a massive advantage by shortening the development cycle and helping them be first to market. Increasingly startups are making APIs their business, allowing developers to use their tools or pull from ...
I don’t blog much about my work at isocket here but I think you’ll like today’s post on how me and my coworker Ryan (I really don’t ever stop talking about him do I?) put together this sweeet video with our production team in just four weeks.
"Clarify your objectives and discover your route to social media success. This step-by-step guide will take you from tentative novice to intrepid explorer, and help you make the right decisions unique to your business."
"I have not seen any discussion about what I believe is the second biggest cause of startup failure: the cost of acquiring customers turns out to be higher than expected, and exceeds the ability to monetize those customers."