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Rescooped by Tamás Turcsán from visualizing social media
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Social Influencers: Digital Marketing’s Most Overlooked Resource

Social Influencers:  Digital Marketing’s Most Overlooked Resource | StartUP Times | Scoop.it

It is hard to believe that in a digital world where people are so connected, it still seems to be completely difficult for businesses to use that to their advantage to more efficiently maximize their ROI. Companies continue to spend on banner ads instead of on the people who can really make a difference in the way people purchase.

 

This infographic should help researchers and advertisers see what great potential there is in the power of social media and general online influence. Bloggers, tweeters, and Facebook champions really can be wise investments; read more at the article link.


Via Lauren Moss
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Retro Social Media's curator insight, May 15, 2013 1:13 PM

Great read..

Athena Catedral's curator insight, May 16, 2013 5:58 AM

It's about time to leverage social influencers and how they impact purchasing decisions & even brand advocacy

gillkelley's curator insight, May 31, 2013 4:09 AM

Some useful stats here!

Rescooped by Tamás Turcsán from Intersection of Marketing, Technology, & Startups
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The Ultimate Tech Reporters PR Contact List... and it is FREE!

The Ultimate Tech Reporters PR Contact List... and it is FREE! | StartUP Times | Scoop.it

For startups looking for press coverage,  it is time consuming to collecting the contact information of tech reporters. Instead of having entrepreneurs and small businesses, which already have limited resources, spend hours finding the emails of technology reporters, we decided to spend 100 hours creating a comprehensive tech reporter contact list .

 

We have collected the contact information of the most popular tech websites, newspapers, bloggers, and reporters. We gathered emails, contact URLs, Twitter accounts, and added additional comments.


Via Josh Leichtung
Tamás Turcsán's insight:

kell egy kontakt? Keresd itt!

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Josh Leichtung's curator insight, January 18, 2013 6:46 PM

Wow! What an incredible resource for startups to find the right contacts to get PR for their companies and new products!  Thanks Conrad Egusa for creating this list and making it available for FREE!

Josh Leichtung