Savvy Storytelling
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Savvy Storytelling
Inspiring approaches to communicating. Let your ideas take flight.
Curated by Joanna Rustin
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The Top 20 Content Marketing Influencers of 2016

The Top 20 Content Marketing Influencers of 2016 | Savvy Storytelling | Scoop.it
Content - Which influencers have the biggest impact on content marketing discussions? Who drives conversation about the topic online and in news outlets?
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10 Ways to Use Charts to Tell Better Stories

10 Ways to Use Charts to Tell Better Stories | Savvy Storytelling | Scoop.it
Choosing the wrong kind of chart can destroy a story.
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Content is Eating the World — Contently's CEO on Winning at Marketing's New Hotness

Content is Eating the World — Contently's CEO on Winning at Marketing's New Hotness | Savvy Storytelling | Scoop.it
Joe Coleman has been helping companies of all sizes publish quality content for years. Here's his advice for startups as this new marketing trend reaches fever pitch.
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When a picture is worth 1,000 slurred words

When a picture is worth 1,000 slurred words | Savvy Storytelling | Scoop.it

"Be kind on the way up. There's no telling whom you'll see again on the way down."

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State of Content Marketing 2016: The Tipping Point — The Content Strategist

State of Content Marketing 2016: The Tipping Point — The Content Strategist | Savvy Storytelling | Scoop.it
Content will empower enterprise companies across every department, not just marketing.
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Twitter Now Lets You Upload Video Via The Desktop

Twitter Now Lets You Upload Video Via The Desktop | Savvy Storytelling | Scoop.it
Uploading video to Twitter is no longer a mobile-only process. Starting today, users can upload video from the desktop.


To tweet a video within twitter.com, users can click the “Media” button and upload either a photo or video. Videos are limited to a 512MB file size and 30 seconds. If the video is longer than 30 seconds, a trimming tool opens to allow people to edit it down to the proper length. Video uploaded via the Web must also be MP4 format. Mobile uploads can also be MOV. More technical details are available here.

Via Brian Yanish - MarketingHits.com
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50 People Share Their 1-Sentence Inspirations for Becoming Entrepreneurs

50 People Share Their 1-Sentence Inspirations for Becoming Entrepreneurs | Savvy Storytelling | Scoop.it
If you're on the fence about launching your own company, maybe these short stories will give you that extra nudge.
Joanna Rustin's insight:

Love this compilation of startup wisdom from Andrew Medal via Entrepreneur.

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19 Words That Mean Something Completely Different To Ad/PR Folks

19 Words That Mean Something Completely Different To Ad/PR Folks | Savvy Storytelling | Scoop.it
*SIGH*
Joanna Rustin's insight:

Nailed it.

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If Don Draper Tweeted — Social Media Tips — Medium

If Don Draper Tweeted - Social Media Tips - Medium
The 27 Best Copywriting Formulas
for Telling a Captivating Story Online
Joanna Rustin's insight:

So useful. Not just for twitter...for all kinds of storytelling and digital communications.

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An NPR Reporter Raced A Machine To Write A News Story. Who Won?

An NPR Reporter Raced A Machine To Write A News Story. Who Won? | Savvy Storytelling | Scoop.it
Machines are taking on jobs that once seemed robot-proof. But can a machine replace radio reporters? We pit a human against a machine to find out.
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When You Share Experiences You Help Strangers Make Decisions

When You Share Experiences You Help Strangers Make Decisions | Savvy Storytelling | Scoop.it
Customers aren’t following the customer journey you designed because they’re too busy hacking it.
Joanna Rustin's insight:

"Customers aren’t following the customer journey you designed because they’re too busy hacking it." http://bit.ly/1F2u2Hu - Brian Solis

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How To Get Links, Leads, Shares & Sales From What You Already Know

How To Get Links, Leads, Shares & Sales From What You Already Know | Savvy Storytelling | Scoop.it
Columnist Tom Demers discusses how successful content creators profit from success, failure, and everything in between.
Joanna Rustin's insight:

Clients often ask how to crank their industry exposure. Try these tips to pinpoint and share your unique expertise. @tomdemers

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25 Whoa Moments You Missed At SXSW 2015 - In Cartoons

25 Whoa Moments You Missed At SXSW 2015 - In Cartoons | Savvy Storytelling | Scoop.it
SXSW Interactive 2015 in Austin was the biggest event yet. Whether you attended the panels, drank your way through events, or became a BBQ foodie, chances are you missed most of the show. And, that's ok. Everyone did. It’s impossible to take it all in or not miss something and that’s why SXSW is what it is…the biggest conference, festival, spectacle, community gathered around the future of tech, film and music.So, we’re here to help you catch up on some of the interesting things you might have m
Joanna Rustin's insight:

"Build your cathedral and then drop the mic." Bravo Brian Solis & illustrator Hugh MacLeod for these #sxsw2015 gems.

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Where Social Media Breaks Down - Brand Quarterly

Where Social Media Breaks Down - Brand Quarterly | Savvy Storytelling | Scoop.it
Social media has not fulfilled its promise of revolutionizing marketing. It was seen to be a new medium that would create democratic dialogue over autocratic broadcast. Initially brands and advertising agencies were threatened by the power social media gave individuals
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By data mining a vast collection of novels, researchers have identified the six basic plots that all stories follow

By data mining a vast collection of novels, researchers have identified the six basic plots that all stories follow | Savvy Storytelling | Scoop.it
Scientists at the Computational Story Laboratory have identified the six emotional arcs that form the building blocks of all stories.
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How to Add Suspense to Your Stories and Dramatically Improve Your Content - Copyblogger

How to Add Suspense to Your Stories and Dramatically Improve Your Content - Copyblogger | Savvy Storytelling | Scoop.it
Discover a writing technique that uses the power of suspense in storytelling to make your audience members completely focused on your content.
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3 Questions To Bring an Interactive Campaign to Life - Chiefmarketer

3 Questions To Bring an Interactive Campaign to Life - Chiefmarketer | Savvy Storytelling | Scoop.it
There are three key questions marketers need to ask themselves when crafting an interactive campaign, especially at the speed of light now required.
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Content Marketers Should Find Spokespeople Outside the C-Suite

Content Marketers Should Find Spokespeople Outside the C-Suite | Savvy Storytelling | Scoop.it
Executives aren’t your only thought leaders.
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6 Chinese Proverbs Every Entrepreneur Should Read

6 Chinese Proverbs Every Entrepreneur Should Read | Savvy Storytelling | Scoop.it
Use these words of wisdom to help grow your business and aid you in tough times.
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The Man Behind 'The Most Interesting Man' Is Interesting, Too

The Man Behind 'The Most Interesting Man' Is Interesting, Too | Savvy Storytelling | Scoop.it
He drove a garbage truck in LA and fibbed his way into Hollywood westerns. But Jonathan Goldsmith's big break was getting cast in Dos Equis beer commercials as "The Most Interesting Man in the World."
Joanna Rustin's insight:

#stayconfident

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Computer Fonts Turn Kafkaesque — Einsteinesque, Too

Computer Fonts Turn Kafkaesque — Einsteinesque, Too | Savvy Storytelling | Scoop.it
Designers are creating fonts that mimic handwriting and can allow anyone on a computer to scribble with the curves and flourishes of the world’s greatest thinkers and writers.
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The Reason PR Fails Often Goes Back To Before the Storytelling

The Reason PR Fails Often Goes Back To Before the Storytelling | Savvy Storytelling | Scoop.it
The Art Of Storytelling In Business Communications And Public Relations
Joanna Rustin's insight:

For better #media interviews, I recommend reading Lou Hoffman's post on how journalists approach them. Excellent tips here, including silence (as both interviewer and interviewee) from Sam Whitmore. In fact, these insights are relevant for all kinds of conversations, not just #PR. #storytelling

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Lianne Picot's curator insight, September 23, 2015 9:45 PM

Yep. It's all about the listening when it comes to telling good stories. Whether it's for PR or leadership, being able to listen to others before you tell their story or choose an appropriate one of your own is absolutely crucial. Otherwise, as is pointed out in the article, you'll miss the mark and come up with cabbage.


This review was written by Lianne Picot for her curated content on business storytelling at www.scoop.it/t/just-story-it 

Carolyn Williams's curator insight, September 25, 2015 5:46 AM

Listen Up!

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Have You Joined the ‘Meet and Eat’ Crowd?

Have You Joined the ‘Meet and Eat’ Crowd? | Savvy Storytelling | Scoop.it
Joanna Rustin's insight:

How often do you hear an extraordinary presentation? I don’t mean a cartoon-laced Powerpoint deck that makes you chuckle, or a keynote punctuated by slick multimedia clips. By extraordinary, I mean a TED-quality talk by a storyteller who simply takes you on a journey – engaging, intriguing and moving you with their knowledge and passion. 

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Ogilvy & Mather on Twitter

Ogilvy & Mather on Twitter | Savvy Storytelling | Scoop.it
Your Friday Ogilvyism pic.twitter.com/1dBh9ENcJ8
Joanna Rustin's insight:

"Five times as many people read the headline as read the body copy." - David Ogilvy

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Create a following for your ideas: become a thought leader

Create a following for your ideas: become a thought leader | Savvy Storytelling | Scoop.it
Joanna Rustin's insight:

Get this book! I had the great pleasure of getting a sneak preview of themes as Denise was writing it. Her recommendations (and book) are spot on for anyone interested in increasing their industry visibility and sharing their unique expertise.

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