Startup Saturday Europe
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Internet Content For Startuppers & Innovators With Europe In Mind
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NASA invites universities to submit innovative early-stage tech proposals - WAAY

NASA invites universities to submit innovative early-stage tech proposals - WAAY | Startup Saturday Europe | Scoop.it
NASA invites universities to submit innovative early-stage tech proposals
WAAY
WASHINGTON, June 4, 2014 /PRNewswire-USNewswire/ -- NASA is seeking proposals from universities to advance the agency's plans for exploration to deep space and Mars.
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The Importance of OPM (Other People's Money) for a Startup

Bootstrapping a startup is the best way fro most founders to get off of the ground, and at the end of the day many times it offers the best outcomes. With this in mind we'll talk about why...
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21 Rules For Effective Social Media Marketing Strategies - Social Metrics | #TheMarketingAutomationAlert

21 Rules For Effective Social Media Marketing Strategies - Social Metrics | #TheMarketingAutomationAlert | Startup Saturday Europe | Scoop.it

 

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marketingIO's curator insight, November 19, 2013 5:32 PM

More blocking and tackling. Not being snarky, but admiring the fundamentals.

Miguel Paul Trijaud Calderón's curator insight, July 25, 2014 6:19 AM

Infographic: 21 short tips about how to handle successfully your Social Media strategy.

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Marketing Is Personal - Emotion Beats Promotion By 2X | B2B Marketing Insider | #TheMarketingAutomationAlert

Marketing Is Personal - Emotion Beats Promotion By 2X | B2B Marketing Insider | #TheMarketingAutomationAlert | Startup Saturday Europe | Scoop.it

Condensed...

 

From Promotion to Emotion. Here’s what you need to know:

  -- >86% of  B2B buyers  think that we are all selling basically the same stuff. Yep. That’s right. You’ve been commoditized.

  -- >Brands that can connect with their buyers on an emotional level will see 2 times more impact than  B2B Marketers who are still trying to sell business or functional value.

 

How To Make B2B Marketing Personal

According to the Corporate Executive Board, the best actions B2B marketers can take to make B2B Marketing personal:

  -- >Understand customer personal goals and emotions. B2B Marketers need to use open observation of customers to spot non-verbal or contextual cues that reveal underlying emotions.

  -- >Craft brand messages that convey personal value by using your customers’ natural language not your internal jargon. Keyword research is still a big part of the process to make sure you are seeing what terms will resonate with the larger market.

  -- >Drive action by reminding buyers that their current pains are worse than the pain of change.

  -- >Teach customers something new about their business needs then lead them to your differentiators.

 

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► Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html  (your privacy is protected).

 


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marketingIO's curator insight, November 19, 2013 6:22 PM

Go back to your personas, and speak to your personas through your communiques. Unless you're speaking to them on the phone or via conference, this is really the only way to get personal.

oconnorandkelly's curator insight, November 20, 2013 10:19 AM

#smarterbiz

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Will Tech Valuations Burst Like the Dot-Com Bubble?

Will Tech Valuations Burst Like the Dot-Com Bubble? | Startup Saturday Europe | Scoop.it
Latest Janus equities report warns of inflated tech company prices, reminiscent of an earlier era.
If you've been following the stunning market debuts of companies like Twitter and other tech superstars, you might have a bad case of valuation envy.
StartUpSaturday's insight:

Zig whent the others zag....

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E-commerce merchandising examples - Smart Insights Digital Marketing Advice

E-commerce merchandising examples - Smart Insights Digital Marketing Advice | Startup Saturday Europe | Scoop.it
7 examples of online merchandising Online merchandising is an ever-changing task and the following examples highlight some current methods but are by no me. Marketing topic(s):Merchandising. Advice by Guest Expert.
StartUpSaturday's insight:

Actionable marketing advice for e-commerce

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Bathroom Collaboration Strategy

Bathroom Collaboration Strategy | Startup Saturday Europe | Scoop.it
How IDEO uses its bathroom wall to fuel collaboration and innovation. (A Unique Collaboration Strategy!
StartUpSaturday's insight:
Bathroom Collaboration Strategy
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15 Reasons Why You Have No Time to Relax and Have Fun

15 Reasons Why You Have No Time to Relax and Have Fun | Startup Saturday Europe | Scoop.it
Do you think that you have no time to catch up on your favorite TV series, go out with your friends on the weekend, or just sit around relaxing around doing nothing? You might have a boatload of time at your disposal, but don’t even know it!

Via The People Development Network
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Big Business Outsources Innovation to Start-ups

Big Business Outsources Innovation to Start-ups | Startup Saturday Europe | Scoop.it
Crain’s New York Business by Judith Messina28 August 2013 A new strategy by corporations to outsource their R&D to nimble startups increasingly is (RT @martykelly: corporations outsourcing R&D to startups driving the biggest venture capital deals...
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The Future of Business Models #FutureOf

Jeremiah Owyang describes the future of the business model http://t.co/e3pkgKC2ca
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Infographic: Findability - 21 New Rules of Content Marketing - Marketing Technology Blog | #TheMarketingAutomationAlert

Infographic: Findability - 21 New Rules of Content Marketing - Marketing Technology Blog | #TheMarketingAutomationAlert | Startup Saturday Europe | Scoop.it
While the foundations of building a site are still in play, it’s the content that’s now successfully driving the success to companies investing in great marketing strategies.

 

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marketingIO's curator insight, October 20, 2013 7:36 PM

Great graphic, and every single one rings true.

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SEC to Issue Crowdfunding Proposal Easing Investor Verification

SEC to Issue Crowdfunding Proposal Easing Investor Verification | Startup Saturday Europe | Scoop.it
Small businesses raising money by selling shares over the Internet wouldn’t have to verify that their backers comply with individual investment limits under a U.S. regulatory proposal set for a vote as soon as next week.
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Study: 1 in 5 Mobile Apps Are Used Only Once

Take heart, app developers--fewer apps are quickly abandoned than in the past.
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Index Ventures raises €400m for early-stage technology start-ups - Financial Times

Index Ventures raises €400m for early-stage technology start-ups - Financial Times | Startup Saturday Europe | Scoop.it
Index Ventures raises €400m for early-stage technology start-ups Financial Times Index Ventures, the European investment group that backed Candy Crush-maker King Digital and online takeaway marketplace Just Eat, has raised €400m to invest in early...
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5 Must-Know Public Speaking Tips for Introverts

5 Must-Know Public Speaking Tips for Introverts | Startup Saturday Europe | Scoop.it
An email arrives inviting you to speak in front of a group of business leaders, and you panic. You have lots to say and important information to share, but you aren't comfortable speaking in front

Via Charles Tiayon
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Charles Tiayon's curator insight, November 20, 2013 3:02 AM

An email arrives inviting you to speak in front of a group of business leaders, and you panic. You have lots to say and important information to share, but you aren't comfortable speaking in front of large groups. Sound familiar? You're not alone. According to the National Institute of Mental Health, 74 percent of adults suffer from speech anxiety.

So what can you do to alleviate this fear? We spoke with Ken Lindner, CEO of Los Angeles-based Ken Lindner & Associates, Inc., a broadcast talent agency and author of Your Killer Emotions (Greenleaf Group Book Press 2013), to learn how to overcome this fear and claim your place in the spotlight.

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How to "Glocalise" Your Social Media Presence for a European Market

How to "Glocalise" Your Social Media Presence for a European Market | Startup Saturday Europe | Scoop.it
Learn how you can "glocalise" for a European market -- and, if you're not privy, learn what "glocalise" actually means.
StartUpSaturday's insight:

European Glocalization

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B2B Buyers Prefer Short Content; Rely Heavily on Google Searches - Profs | #TheMarketingAutomationAlert

B2B Buyers Prefer Short Content; Rely Heavily on Google Searches - Profs | #TheMarketingAutomationAlert | Startup Saturday Europe | Scoop.it
Customer Behavior - Almost three quarters (72%) of buyers planning to purchase a B2B product begin their research with a Google search, according to a recent report by Pardot.

 

Excerpt...

 

Content Preferences 

-- >  76% of B2B buyers surveyed prefer different content at each stage of their research process.

-- >  89% agree that the cost of the item they are purchasing affects the amount of research they do.

-- >  98% say their search terms usually become more refined as their research deepens on a purchase.

-- >  70% of buyers say written B2B content such as whitepapers and case studies should be under five pages.

-- >  2% prefer content longer than five pages, and 28% think the content should be as long as it takes to inform.

 

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► NEW: iNeoMarketing makes content marketing easy with the new Q8 Content. Q8 fills your content pipeline daily with relevant articles that your audience wants to read. Learn more and sign up for the beta program: http://www.Q8content.com.

 

► Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html  (your privacy is protected).


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marketingIO's curator insight, November 19, 2013 6:03 PM

From the annual State of Demand Generation Report from Pardot, which I've previously scooped. This was worthwhile to pull out as it supports lead nurturing with content matched to different personas, stages, etc.

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57 Startup Lessons I’ve Learned The Hard Way

57 Startup Lessons I’ve Learned The Hard Way | Startup Saturday Europe | Scoop.it
Editors Note: This is a guest post by Slava Akhmechet, founder of RethinkDB. You can follow him on Twitter here.



There are already very good lists of startup lessons written ...
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What the Best Decision Makers Do

What the Best Decision Makers Do | Startup Saturday Europe | Scoop.it
Ram Charan, coauthor of "Boards that Lead," talks about what he's learned in three decades of helping executives make tough decisions.
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How having a bad boss can teach you management skills

How having a bad boss can teach you management skills | Startup Saturday Europe | Scoop.it
How having a bad boss can teach you management skills - Get Career Advice from the experts at CareerBuilder.com (4 important skills you can learn from your horrible bosses: http://t.co/Zz3yJ5KA6f)...
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Learning to Learn: fighting cognitive biases

Learning to Learn: fighting cognitive biases | Startup Saturday Europe | Scoop.it
Critical thinking is an increasingly important skill that has been overlooked by many as information becomes more accessible and superfluous.
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How Technology Is Redefining The Future Of Work

How Technology Is Redefining The Future Of Work | Startup Saturday Europe | Scoop.it
What is the future of work? What will the employer-employee relationship look like? Liz Brenner, Senior Director in SAP Marketing, gives her perspective.
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Customer-Driven Innovation

Customer-Driven Innovation | Startup Saturday Europe | Scoop.it
RT @CreativePeas: Customer-driven #innovation: #Lean manufacturing as a game-changer for #BMW. http://t.co/TGqWX3cNuR via @INSEADKnowledge
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Why content curation is a new form of communication - Scoop.it | #TheMarketingAutomationAlert

 

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marketingIO's curator insight, October 20, 2013 7:44 PM

Content curation has to be a part of your content marketing mix. There's just too much valuable information published within your knowledge space that someone...you...needs to keep your audience informed.