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Business Model Video

Three Business Models Conceptualizations.
Terry Yelmene's insight:

Models give operative value meaning - models are a great object to think with

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How I Interview Customers

How I Interview Customers | Startup Practices | Scoop.it

Interviewing Customers is a Special Kind of Torture

 

Talk to a stranger. Fun.

That stranger is immensely busy...and hates being sold things. Getting better.

That stranger will likely destroy your vision for a Company.


Via ukituki
Terry Yelmene's insight:

masterclass - covers perhaps the most important aspect of lean startup methodolgy

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You Don’t Need To Go Viral, You Need Perceived Virality

You Don’t Need To Go Viral, You Need Perceived Virality | Startup Practices | Scoop.it

Everyone wishes their content goes viral, like this baby Halloween costume, who got almost 4 million views in two days:
But this doesn’t always have to be the case.

 

 

What is Perceived Virality?

Perceived virality is rather simple – it’s the sense of content appearing to go viral, but within a targeted or segmented network. Because a lot of people within that specific network are exposed to the content, to them, it appears as “going viral,” even if only a few hundred or few thousand people have seen/shared the content.

How Does Perceived Virality Work?

This is where it gets interesting – perceived virality works because of the overlapping relationships within a network, and the density of these relationships within a network. 


Via Brian Yanish - MarketingHits.com
Terry Yelmene's insight:

Understanding your market as a network to be a big fish and "intelligently play" in is a best practice. All  startup marketers should read this.

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Process Street - Alpha Version Demo Video

Terry Yelmene's insight:

Process Street: Notes On A Simple Process Mgmt. Tool (current stage: alpha)
Video at: https://www.youtube.com/watch?v=gwoVFjpL8Cs

• Tool has a simple three pane design; collection (left sidbar), instance blowup (center section), and step instructions/descriptions conent (right section).

• Simple +button operation in the collection sidebar to create a new process document.

• A process document has a "title" and space for a list of process tasks (steps) to be entered by just typing/enter key.
At top is facility to -add_ tasks, -delete_ tasks , -finish_ task, -archive_task and a + button to initiate a specific intance to "execute" a process which appear in sidebar/lower.

• Each task from task list becomes the title for its task in the content section. The content section is a simple content editor (with a text widget, an image widget and/or where the instructions or task description is entered.

• Selecting +initiate add checkboxes to each task/step whick are meant to be placeholders for "checks" at the finishing of the individual task/step

• Selecting the Finish button stops editing of a process iteration and can be automated to archive.

• Selecting the Archive button sends the process iteration into the archives.

• No data is ever lost/deleted in Process Street.

• At any point a new task/step or sub-task/step can be added to allow for refining, developing and verifying of processes.

• Likewise instructions/descriptions can be continually added-to, refined and more fully developed by adding more conect text/images and/or links as time/use of the tool goes on.

• This tool is an excellent process capture/communicator and execution evalulator for linear processes as they are developed, shared and managed over time.

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Don’t Ask What They’ll Pay, Tell Them

Don’t Ask What They’ll Pay, Tell Them | Startup Practices | Scoop.it
Can you imagine Steve Jobs asking you what you would have been willing to pay for an iPad before it launched? Sounds ludicrous right? Yet, you've probably asked
Terry Yelmene's insight:

Perhaps one of the toughest subjects to tackle for a startup is new product/new service pricing.  The ultimate answer may sometimes be rather complicated, but if you base your opening pricing on "customer-derived VALUE," you will be in the right ball park by virtue of the relative costs the customer already has/may face in doing business.  It generally works.

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A Team 4 A Dream

A Team 4 A Dream | Startup Practices | Scoop.it
Post your idea, meet your team mates, make it happen, share success
Terry Yelmene's insight:

An idea maybe born within you, but until you start a conversation around an idea,it can't take it's first bredth, it has no "earthly" life.  Finding the right person to listen in that first conversation almost always mays the biggest difference regarding how that idea lives.  Services like A team 4 a dream can ignite the world with new ideas.

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Invaluable adviсe from Dave McClure - How to pitch to Dave McClure by Dave McClure

Invaluable adviсe from Dave McClure - How to pitch to Dave McClure by Dave McClure | Startup Practices | Scoop.it
Find out the answer on the eternal question “How to pitch to Dave McClure?” and even more from the super angel investor and founder of the business incubator 500 Startups.
Terry Yelmene's insight:

Leading and a most active player to listen to. Check it.

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22 Must Haves for Secure Enterprise Social Media Deployments

22 Must Haves for Secure Enterprise Social Media Deployments | Startup Practices | Scoop.it
Deploying Social Media at Enterprise Scale requires a different set of priorities for compliance, governance, and risk.

Via WendySoucie
Terry Yelmene's insight:

Simple yet effective - checklist just work.  Check this very interesting one out.

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WendySoucie's curator insight, November 6, 2013 6:42 AM

Reviewing this checklist is a good idea for any size organization.

Rescooped by Terry Yelmene from Online Business Models
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Minimum Viable Product: Seven Real-World Examples

Minimum Viable Product: Seven Real-World Examples | Startup Practices | Scoop.it

You don’t want to waste your time and money building a product no one will want to use or pay for. So, first get out of the building and talk to your customers. But there’s a world of difference between talk and action.


Via Robin Good
Terry Yelmene's insight:

excellent backgrounder to mvps

 

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Russell Holcombe, CFP, MTx's curator insight, November 16, 2013 12:48 PM

Great article on testing new ideas in business.

Jason Holman's curator insight, December 29, 2013 8:16 PM

good examples to live lean

Oliver Durrer's curator insight, October 22, 2014 2:22 PM

The notion of "MVP" or "Minimum Viable Product" is a key element of Eric Ries' book The Lean Startup. The idea is to test an MVP with early adopters to reach product-market fit as quickly as possible through real customer feedback and validation of underlying growth and value hypotheses. Avoiding to waste time and resources on developing a product that nobody wants. Still - very surprisingly to me - the number one reason for Startup failure, according to this source: http://sco.lt/8gFEh7

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Startup Lab workshop: How Google sets goals: OKRs

Google Ventures Startup Lab | This workshop covers the value of setting objectives and key results (OKRs) and how this has been done at Google since 1999. Un...
Terry Yelmene's insight:

OKRs are a formal structured process for developing objectives in a systemic  context of capability development.  This should be a vital exercise for any organization and most knowledge workers.

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Debunking Three Entrepreneurship Myths

Debunking Three Entrepreneurship Myths | Startup Practices | Scoop.it
Daniel Isenberg, author of "Worthless, Impossible, and Stupid," shatters the stereotypes about who the typical entrepreneur really is. 
Terry Yelmene's insight:

This video presents very interesting research about the surpising success for novices and that "knowing" about an industry, a marketplace, a work process, a defacto standard, etc. is as much a roadblock as it might be an advantage.

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