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Rescooped by CounterIntelligence from Transmedia: Storytelling for the Digital Age
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Story Worldwide's Storytelling Matrix

Story Worldwide's Storytelling Matrix | Gaming & Cross-genre Interactive content | Scoop.it

Omar Kattan: "This excellent video by Story Worldwide has been featured on Brand Stories for a while now. Not sure if you’ve seen it? If you haven’t, it’s definitely worth your time" ...


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Be an Agent in Interactive Campaign for James Bond Film, Skyfall [VIDEO]

Be an Agent in Interactive Campaign for James Bond Film, Skyfall [VIDEO] | Gaming & Cross-genre Interactive content | Scoop.it
Fans of 007 get the chance to live vicariously through their favorite British spy in a new digital campaign for James Bond film, Skyfall.
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Social@Ogilvy: Hungering for a Content Strategy: Why Content Is the Ultimate Strategy

Social@Ogilvy: Hungering for a Content Strategy: Why Content Is the Ultimate Strategy | Gaming & Cross-genre Interactive content | Scoop.it

If you want a good social media marketing plan, don’t simply be interested in building a social strategy, but be interested in building the content that will ultimately become your strategy....

 

There’s a debate going on regarding social media marketing all because of this little book written by Suzanne Collins. To simplify the debate I’ll ask this question: Does social media help drive consumption of content or does good content drive social media engagement? It’s social media’s question of what comes first, the chicken or the egg? Let’s take that little book “The Hunger Games” as a primary

example of content being your marketing strategy.

 

Many are discussing how the film’s social media marketing plan drove box office success. But I am not a believer that social media marketing alone helped drive success for the film. In fact, I think it was the content strategy. In this case, it was the creation of some wonderful social media content that helped drive word of mouth more than simply the all too familiar promotional messaging built around trailers and games.

 

At most agencies, it would be taboo to say that social marketing strategy is becoming irrelevant. But in order for one to stay relevant, one must do as David Ogilvy said, “If you want to be interesting, be interested.” Thus, if you want a good social media marketing plan, don’t simply be interested in building a social strategy, but be interested in building the content that will ultimately become your strategy. Here’s five reasons why content is more important than a large and costly social marketing campaign that most agencies limit to simply Facebook and Twitter using 20th century techniques. The new marketing is all about the content you create, when you release it to your audience and where you release it. Agree with anything on this list Retweet it. Disagree? Tell us why…

 

1. Create content based on the channel the audience will engage with it in and not simply the audience en masse....

 

2. Use data....

 

3. Invest in being social....

 

Read the full post on Social.Ogilvy.com


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Doing Dirty Work with Mary Lynn Rajskub

Doing Dirty Work with Mary Lynn Rajskub | Gaming & Cross-genre Interactive content | Scoop.it

Dan Casey: "Somewhere between a pop-up video and a Choose Your Own Adventure book, the series provides scores of awesome bonus content in the form of phone calls, text messages, e-mails and videos."


Via Simon Staffans, The Digital Rocking Chair
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Games and Meaning

Games and Meaning | Gaming & Cross-genre Interactive content | Scoop.it

What Games Are: "An action causes change in the game world, and can therefore be significant, but not necessarily resonant, symbolic or illuminating."


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Between fiction and reality: the continuous back and forth for fan communities 3/3

Between fiction and reality: the continuous back and forth for fan communities 3/3 | Gaming & Cross-genre Interactive content | Scoop.it

Aurore Gallarino: "The storytelling fan sometimes goes beyond the fictional environment when they don’t just write follow-ups or missing scenes for a work but go beyond that and create content as if it was straight out of the universe."

 

DRC: When fan communities embrace the principle of storytelling 1/3 can be found here and Do it yourself: fan community “pirate” productions 2/3 can be found here.


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Virtual Ocean theBlu Takes Social Interaction to New Depths

Virtual Ocean theBlu Takes Social Interaction to New Depths | Gaming & Cross-genre Interactive content | Scoop.it

"TheBlu, a 'social digital ocean' that launched Friday, is an ambitious web app that turns computers into interactive nature documentaries" ...


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'Alt-Minds' transmedia game unveiled by Orange - watch video

'Alt-Minds' transmedia game unveiled by Orange - watch video | Gaming & Cross-genre Interactive content | Scoop.it
Orange teams up with Lexis Numérique for a new variety of interactive fiction.
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An Argument Against "Immersion" in Video Games

An Argument Against "Immersion" in Video Games | Gaming & Cross-genre Interactive content | Scoop.it
When we talk about games, the word "immersion" gets tossed around a lot.


"Ben Abraham takes a look at the word and the concept and draws some interesting conclusion[s]".


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007: It’s A Little Bit Of A Twisted History

007: It’s A Little Bit Of A Twisted History | Gaming & Cross-genre Interactive content | Scoop.it

kickstarter transmedia game 26K supporters

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Rescooped by CounterIntelligence from Tracking Transmedia
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TFI at The New School: Transmedia for Social Documentaries. Nov 2011 full talk

Media Studies and Film | http://www.newschool.edu/mediastudies http://www.newschool.edu/ce/mediastudiesandfilm What does the word transmedia actually mean? W...
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Rescooped by CounterIntelligence from Richard Kastelein on Second Screen, Social TV, Connected TV, Transmedia and Future of TV
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Virgin preps interactive TV - Entertainment News, TV News, Media - Variety

Virgin preps interactive TV - Entertainment News, TV News, Media - Variety | Gaming & Cross-genre Interactive content | Scoop.it
news.virgin.17 (Virgin Has Inked a Development Deal with ACTV8.ME to Produce Interactive Versions of TV Shows http://t.co/O3xCJee2 #SocialTV via @SocialTV_E...)...

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Ice Age slides into online gaming

Ice Age slides into online gaming | Gaming & Cross-genre Interactive content | Scoop.it
Global online game developer Bigpoint has partnered with Twentieth Century Fox Consumer Products to create an online game based on the hit feature film franchise Ice Age.

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QR Code Beer Bottles Help Singles Meet At The Bar [Video] - PSFK

QR Code Beer Bottles Help Singles Meet At The Bar [Video] - PSFK | Gaming & Cross-genre Interactive content | Scoop.it
Harry’s Bar in Singapore wanted to make it easier for shy customers to connect so created tech to allow them to send anonymous messages via their drinks.
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A catch-up with Storify: The past, present and future

A catch-up with Storify: The past, present and future | Gaming & Cross-genre Interactive content | Scoop.it

Rachel McAthy: "We speak to co-founder Burt Herman about the role of curation in digital storytelling and find out what future areas the platform is looking at for future development" ...


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Incantor Game Brings Magic Wand Duels to the Real World

Incantor Game Brings Magic Wand Duels to the Real World | Gaming & Cross-genre Interactive content | Scoop.it

Michael Harrison: "Incantor, a smartphone-based augmented reality game currently in the works by developer MoveableCode, hopes to offer geeks like me a way to wizard-duel in the real world."


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Qwiki launches interactive story-telling platform with ABC News

Qwiki launches interactive story-telling platform with ABC News | Gaming & Cross-genre Interactive content | Scoop.it

"Qwiki, the start-up known for creating automated multimedia presentations, is launching a new media format that allows publishers, bloggers, web personalities and others to create 60-second video stories that are embedded with other videos, images,....

 

Qwiki burst on to the scene with a cool platform for creating automated multimedia presentations on the fly, kind of like a robot-crafted Wikipedia. But founder and CEO Doug Imbruce saw a bigger future for the company as a publishing medium for creators. That’s what prompted him to move the company to New York late last year to be part of the city’s media and publishing scene.

 

Now, the company’s efforts are all coming together with the launch of new media format that allows publishers, bloggers, Web personalities and others to create 60-second video stories that are embedded with other videos, images, maps and links. It’s like an interactive video slideshow that lets users click on other content throughout a narrated story, so they can choose how deep they want to experience the content...."

 


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Rescooped by CounterIntelligence from Transmedia: Storytelling for the Digital Age
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Transmedia Mobile Gaming - Conference | Transmedia Storytellling

Patrick Möller: "The first "Transmedia Mobile Gaming" conference was being held this month in Warsaw. I was invited by Voodoodance to speak there about "Transmedia Storytelling" and to show some cases. These are the slides of my talk."


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Investigation History - Portal 2 ARG Wiki - Valve ARG Network

Investigation History - Portal 2 ARG Wiki - Valve ARG Network | Gaming & Cross-genre Interactive content | Scoop.it
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Introducing RIDES, the New Transmedia Story Channel from Fourth Wall Studios

http://www.rides.tv is an interactive transmedia platform that adds a whole new level to viewing high quality content on your computer or your mobile device ...
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'Truman Show'-Style Online Game Uses Actors, Not Animation

'Truman Show'-Style Online Game Uses Actors, Not Animation | Gaming & Cross-genre Interactive content | Scoop.it

"This is a computer game, of course, but there are no animations. There are no special effects, no rules and no prizes.  There’s just a living, breathing man floating in a real boat"...


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Transcending the Status Quo with Transcendent Man | Artist Services

Transcending the Status Quo with Transcendent Man | Artist Services | Gaming & Cross-genre Interactive content | Scoop.it

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Game Writers in the Trenches™ 9: Susan O’Connor

Game Writers in the Trenches™ 9: Susan O’Connor | Gaming & Cross-genre Interactive content | Scoop.it

Stephen E. Dinehart: "Susan is arguably the poster child of video game writing, having not only crafted some of the finest interactive stories to date, but also founded the Austin GDC"...


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Transmedia and fiction in television

Transmedia and fiction in television | Gaming & Cross-genre Interactive content | Scoop.it

Simon Staffans: "Making a mythology as rich as that of GoT might seem excessive, but look at the possibilities it generates for entry points, character interaction, fan art and fan fiction and so on!"

 


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Pottermore opens its doors for all, JK Rowling announces

Pottermore opens its doors for all, JK Rowling announces | Gaming & Cross-genre Interactive content | Scoop.it

Harry Potter welcomes all-comers to long-delayed interactive wizarding site with millions expected to fly in after official launch...


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