"So far in the evolution of the Web we've seen a tug of war between whether we need people to find and accomplish what we want online, or whether we only need machines" writes Sarah Lacy on Pandodaily.
It's a dialectic between algorithms and social curation that we've commented on before (recently here) and that I even wrote about. But as "nearly anything raising money in the Valley now is using big data as its opener" - she writes - the conflict takes new proportions.
Depending on their vision and culture, some startups are trying to solve problems with algorithms, some others with social or human curation. But the smart thing is not to choose, she believes, as "any modern Web company really needs both."
As a team of entrepreneurs, we've dealt with that at Scoop.it, starting with a first product that didn't satisfy us to finally pivot to the mix you're using now: topic-centric, likely-to-be-relevant algorithmic suggestions combined with streamlined publishing features make it easier to be a curator. But easy doesn't mean automated and we leave it to you to do the part that no robot can: express yourself through a conscious decision that also adds some context. Curation; not filtering.
Guest Post In today's freelancer economy, it's a great idea for college students to get experience at a startup.
Another great place for Student Entrepreneurs (13-21) is the program at www.GlobalCEOspace.com where 86% of those who go through, end up owning a successful & profitable business by the time they graduate. (Older Students simply go through the adult program.) It's the equivalent of an MBA, in a week.
S-curves basically reflect value chains: innovation success is eventually determined by being able to scale novel ideas. Being first-to-scale, in turn, is based on inventing and properly validating the idea. One main characteristic of a chain is: it’s just as good as the weakest part.
Simpler said than done, or maybe it is just that simple? Find out how a scrappy, focused approach to (startup) marketing will unleash your potential and strengthen you for the fight ahead. Read more from an exclusive Q/A with Jeffrey Hayzlett, former Kodak CMO, entrepreneur, and author of Running the Gauntlet.
Business models are important – they go a large part of the way towards determining how successful your organisation will be. So here’s a question: where does innovation fit in your business model?
There are a number of different ways in which people describe and talk about business models – the common feature is that they describe how an organisation’s activities interact to create and deliver value for their stakeholders.
Success in social media isn’t something that happens overnight. As the old adage says, it’s a marathon, not a sprint, and organizations looking for shortcuts and (especially) advice from self-pronounced gurus are often left scratching their heads in bewilderment.
This infographic takes a closer look at how five very-different brands are rocking social media.
Social media technologies take on many different forms including magazines, Internet forums, weblogs, social blogs, microblogging, wikis, social networks, podcasts, photographs or pictures, video, rating and social bookmarking. This visualization defines how these types of Social Media differ according to the extent to which they focus on some of all of seven functional building blocks: identity, conversations, sharing, presence, relationships, reputation, and groups.
Read on and view the infographic to learn how these 5 companies (Dell, Morton's, Unisys, KLM & ABC) are successfully utilizing social media in various ways, and details on the benefits for both their customers and business model...
Maybe software *is* eating the world. Or at least the world of marketing, where marketing automation tools are being added to traditional database marketing, customer relationship management systems, and emerging social media marketing tools. That’s giving rise to a new role that’s a cross between the traditional chief marketing officer and chief technology officer - chief marketing technology officer or CMTO.
I’m sure we have all seen entrepreneurs with high levels of passion and confidence touting an idea that seems to make very little sense to us. Of course, we never see ourselves in this mode, yet we need to recognize that all humans see reality differently through a built-in set of “cognitive biases,” based on their own unique background of experiences, training, and mental state.
Every year, hundreds of new innovation books are published with well-meaning and intriguing recommendations for managers and organizations. They tout such innovation success factors as a risk-taking culture, inspired leadership, and openness to outside ideas. An increasingly impatient social sector sees innovation as the holy grail of progress.
According to a new infographic from global communications company M Booth and media measurement and analytics company Simply Measured, visual content is not only taking the online world by storm; it’s also driving engagement!
Here are some highlighted stats from the infographic that make the case:
On Facebook, videos are shared 12X more than links and text posts combined. On Facebook, photos are liked 2X more than text updates. 42% of all Tumblr posts are photos. On YouTube, 100 million users are taking a social action on videos every week. Photo and video posts on Pinterest are referring more traffic than Twitter, StumbleUpon, LinkedIn, and Google+.
It's not the first article that points out how Curation and SEO are connected but it's an interesting recap.
To build up on that story and put things in perspective, you can filter that topic on the "SEO" keyword or click here.
Over the past 18 months, we've seen Google progressively change its algorithms through Panda and Penguin to augment the importance of the social signal. Curation also helps significantly in any Content Marketing strategy, which - as top blogger Neil Patel reminds us - is often the starting point to improve your Search Rankings.
Los Angeles. Not that many people think of startups in a city dominated by the entertainment business. It makes sense, though, that a large metro area brimming with creative professionals (28.8% of Santa Monicans identify ...
This is the second article in a series focusing on what makes you influential in a digital world where we look at 10 more leaders views on what they have found to work to spread their online brand whether that be at a personal or a corporate level.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.