First off, startup ideas themselves are next to worthless. Paul Graham wrote an incredible essay about the face value of startup ideas that takes an economically analytical approach by stating, “Nothing evolves faster than markets. The fact that there’s no market for startup ideas suggests there’s no demand. Which means, in the narrow sense of the word, that startup ideas are worthless.” Execution is the main value inherent in a startup, not the idea itself. Ideas change with the market’s feedback. Pivots happen when opportunities are recognized and executed upon.