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7 + 3 Lessons You Should Learn From My Failed Startup

7 + 3 Lessons You Should Learn From My Failed Startup | Startup Revolution | Scoop.it

7 + 3 Lessons From Failed Startups
Great Inc post on lessons from a failed startup include:

 

1. Consider the entire experience

2. Raise money when you can not when you need too

3. Don't give away equity too soon or too fast

 

Read the other 4 from the Inc post: https://www.inc.com/yoram-solomon/7-lessons-you-should-learn-from-my-failed-startup.html 

 

I'd add three of my own lessons from my "failed startup":

 

1. Don't think in terms of success and failure, win and lose. Think about impact, learning, and potential. Startups require a more nuanced sense of win/lose. 

 

2. Don't hire your friends even if they are the right people because you are probably blind to faults, issues, or other "round peg in square hole" problems with friends. 

 

3. Create any startup in collaboration with customers. Don't do the "mad inventor" thing and go off and think you've created a better mousetrap. You won't. Instead, collaborate and build on what you learn from real customers facing immediate problems. 

Martin (Marty) Smith's insight:

Seven tips from Inc and three from me and the Curagami team. 

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5 Content Marketing Tips from HBO's Westworld

Content Marketing Tips Examples
Our Westworld content marketing video includes examples of 5 tips and 5 websites who illustrate the point including:

Show Don't Tell - REI.com
Tease Don't Bore - Vestique.com

Beauty Solves Half the Problem - Vogue.com
Believe and MOVE - Red Bull
Create Another Loop - Social Shopping 

Hope you have a chance to watch the video and share your Westworld or content marketing love. 

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3 Power Startups Tips from Startup Factory Founder Chris Heivly

3 Power Startups Tips from Startup Factory Founder Chris Heivly | Startup Revolution | Scoop.it

3 Power Startups Tips
Stole this great email from Curagmai supporter and Startup Factory founder Chris Heivly to make a point about how to empower your Content and Brand Ambassadors.

Great tip from Chris too.


3 Power Startups Tips: http://www.curagami.com/3-startups-tips/?v=7516fd43adaa w/ Marty Note via @chrisheivly #startups #tips - 

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Alahad Group's curator insight, December 12, 2015 1:30 AM

#NowHiringUAE #JobSearchUAE #JobHuntKSA #Careers #AlahadGroup #ALAHAD #HR #Recruiting #employers #HumanResources #hiring #tweetmyjobs #jobless #freelance #jobopening #jobposting #employment #opportunity #recruiting #jobsearch #joblisting #hireme #MBA #linkedin #unemployed #resume #needajob #jobtips #career #interview #training #jobhunt #dreamjob #hotjobs #consulting #consultants

Alahad Group The Recruiting Specialists http://www.alahadgroup.com

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Startups: Why Adding Scoopit Magazines Is Great Content Marketing

Startups: Why Adding Scoopit Magazines Is Great Content Marketing | Startup Revolution | Scoop.it

Adding Scoopit Magazines
This post shares the easy how and why of adding @Scoop.it "magazines" to your blog or websties. We work with and around a lot of startups. Every startup is so widget focused they have a hard time creating the content marketing needed. 

Why is content marketing so NEEDED for startups? Well let's see. Want to get funded? Want to scale? Content marketing can help, but virtually no startup thinks that way. 

Every startup we know is so widget focused they can't see forest for trees. Widget focus isn't unimportant, but at some point soon you will need to sell that widget to someone for money. Content is the magic key in that "sell to someone for money" door. 

The best return on any startup's content marketing time is to curate content - i.e. leverage brand relevant content from experts. When you don't have time or inclination to create great content you can get more reach and return from finding highly relevant sources (for your business content) and curating them. 

Be sure to follow and contribute to those who you curate from too (or your curation can feel like stealing). This Curagami post explains how easy it is to curate content with Scoop.it and then add the magazines you create to your startup's blog or site. 
 

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Tao of Marty: Web Marketing Secrets - via @Curagmai #marketing

Tao of Marty: Web Marketing Secrets - via @Curagmai #marketing | Startup Revolution | Scoop.it

The Tao of Marty summarizes the OVER (gain) versus UNDER (loss) philosophy we used to make over $30M in online sales with hundreds of thousands of orders. Want your ecommerce site to make money online? Read and share the Tao of Marty. 

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How Can Your Startup Last 60 Years or More? Ask Clay Ghann The Cricket Man via @Curagami

How Can Your Startup Last 60 Years or More? Ask Clay Ghann The Cricket Man via @Curagami | Startup Revolution | Scoop.it
Ghann’s Cricket Farm Interview Had a great day in Augusta with Clay Ghann and the team at Ghann’s. Ghann’s has been selling crickets to customers since 1952. How can your business survive over sixty years and span generations? Listen to Clay’s willingness to experiment, change and find great people to help. Thanks to Chris Lawrence …
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Crowdfunding Tips from The Clash

Crowdfunding Tips from The Clash | Startup Revolution | Scoop.it
Crowdfunding may be the ultimate "in your face" DIY (Do It Yourself) disruption. Much like the CLASH's "punk ethos", so well described in The Future Is Unwritten the biopic documentary film about Joe Strummer, marketers must create content and community with authenticity and awesome, daring and original content.
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Are We Too Excited By Excitement? via @Curagami

Are We Too Excited By Excitement?  via @Curagami | Startup Revolution | Scoop.it

Maybe our web marketing needs to slow down, build online community and curate more? Thomas Hellum's slow TV provides valuable lessons in what's next online.

Here are a few of Slow TV's valuable lessons in the creation of sustainable online community:

  • Social media + mobile = powerful community building tools combination.
  • Happening NOW creates an “event-like” atmosphere especially if you don’t edit the timeline.
  • Pre-sell community with an ASK, “What do you want to see”.
  • Use the web for support before, during and after event.
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malek's curator insight, December 24, 2014 8:06 PM

More stats confirm the trend

  • Mobile sharing is double PC sharing
  • Almost 75% share on mobile
  • 1B Facebook users on mobile
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THINK Like A Marketing Pro: 5 Secret Tips via @HaikuDeck

THINK Like A Marketing Pro: 5 Secret Tips via @HaikuDeck | Startup Revolution | Scoop.it

Biggest challenge to great web marketing may be learning to THINK like an Internet marketer. Here are 5 Secret Tips to help you become a great IMer:

* Hedge & Diversify.

* Know your Over / Under.

* Card Count & Double Down.

* Become A Nowist.
* 4 out of 5 = Hall of Internet Marketing Fame.

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BogDan Wrzesinski's curator insight, December 3, 2014 2:36 AM

:) — ♛♥♪♥  Well done. Come Invite URL http://tsu.co/GodSent247 @GodSent247 #tsu

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Rich Get Richer: Warren Buffett Tips For Startups @HaikuDeck Lesson

Rich Get Richer: Warren Buffett Tips For Startups @HaikuDeck Lesson | Startup Revolution | Scoop.it

Warren Buffet's Haiku Deck Lesson
One of the hardest web marketing lessons my former Direct Marketing bosses taught was to think Darwinian thoughts. I wanted to improve laggards.

Don't waste your time, came the advice and important digital marketing lesson, double down on winners. This wise lesson was just taught again by Warren Buffett.

Warren's Tips For Startups Haiku Deck has been on top of the 36 decks I've created. I started watching views by deck several months ago and my DM bosses lesson holds true.

Warren Buffett's Startup Tips (http://shar.es/10AbWU )
Buffett Gains: 878
Total Views: 8,100
% Gain: 12%

Social Media: It's A Conversation Stupid (http://shar.es/10AHlZ )
Gains: 1,915
Total Views: 6,297
% Gain: 44%

Once again Buffett proves the rich get richer.

This truth doesn't mean Social Media: Its A Conversation is unimportant. Knowing what is trending is a CSF (Critical Success Factor) for any web marketing team, but Buffett does prove Darwin was a web marketing pro long before there was a web. Double down on winners and leave laggards stands as one of the most important "laws" of our web marketing ecosystem :). M

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The New E-commerce Must Tell Stories - Paper.li Interview w/ @Scenttrail

The New E-commerce Must Tell Stories - Paper.li Interview w/ @Scenttrail | Startup Revolution | Scoop.it
Two years ago, we published a two-part post on social media marketing safety with Internet marketer, curator, cancer survivor, entrepreneur and Friend of Paper.li, Marty Smith.

Well, guess what? Marty is back. And this time, he will share his journey and thoughts on entrepreneurship, e-commerce, social media and how his battle against cancer has shaped his thinking.
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10 Truths of Simply Selling [Slidedeck] | Tactical Sales

10 Truths of Simply Selling [Slidedeck] | Tactical Sales | Startup Revolution | Scoop.it
It’s time we take a step back, away from all of the ideas and best practices of sales and the art that is selling and consider what the simple, indisputable truths are of selling.
Martin (Marty) Smith's insight:

A tad "old school" but helpful selling tips such as:

#1 Initiating Contact


#2 Quick Qualification

#3 Demonstrate Your Offer

etc.


There are 10 similar "sales 101" tips. P&G taught me an excellent format to tell a sales story (back in the day lol):

Summarize The Situation (set up your pitch factually)
State The Idea (clear, short, punchy)
Explain How It Works (use examples and made to stick analogies)
Share Benefits (only two benefits make or save money)

We BUY with EMOTION and that format is organized around logic, but skillful salespeople know how to weave that format into what feels like a spontaneous and relevant story.

One of my favorite quotes is the old Indian saying:

Tell me a fact and I’ll learn. Tell me a truth and I’ll believe. But tell me a story and it will live in my heart forever.

Use the P&G format to organize but then riff a story, follow up with relevant links and social media to "simply sell" today.

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Jeremy Barton's curator insight, October 16, 2014 2:12 AM

Simple and effective

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How QDF Changes Content Marketing - Curagami

How QDF Changes Content Marketing  - Curagami | Startup Revolution | Scoop.it
Quality Deserves Freshness QDF is important to "new SEO". This post & Haiku Deck share marketing, tactics & strategy tips so QDF works for not against you.
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Permanent Banksy - 4 Online Marketing Tips from The Most Elusive Artist

Permanent Banksy - 4 Online Marketing Tips from The Most Elusive Artist | Startup Revolution | Scoop.it

Banksy Marketing Tips
The elusive English artist Banksy is nothing if not a master marketer. He has much to teach online marketers too. This Curagami post discusses four Banksy marketing tips including:

* Less is More
* Packaging Matters (and Define "packaging" broadly)
* Humor is your friend and don't be abusive ever

* Control is an illusion

 

What marketing tips has Banksy taught you? Share your ideas and we'll include your ideas in the post. 

http://www.curagami.com/banksy-marketing-tips/ 

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5 Content Marketing Lessons From Ziggy Stardust - Curagami

5 Content Marketing Lessons From Ziggy Stardust - Curagami | Startup Revolution | Scoop.it

5 Content Marketing Lessons From Ziggy Stardust is about the courage, vulnerability and love required to create meaningful content in a cluttered, noisy time.

Bowie's tips for content marketers include:

* Be A Chameleon

* Collaborate

*  Have Courage & Be Vulnerable

* Start with Why
* Love Yourself

Follow Bowie's lead and your content marketing will win influence and authority much like Ziggy Stardust and the Spiders from Mars did.

http://www.curagami.com/5-content-marketing-lessons-from-ziggy-strdust/?v=7516fd43adaa

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How To THINK Like An Online Marketing Pro

How To THINK Like An Online Marketing Pro | Startup Revolution | Scoop.it

Training Your Mind
The hardest thing we teach our clients and anyone who will listen is becoming a great web marketer means letting go of a lot of preconceived notions about how things work. Here are the 5 secrets we share in our must recent Curagami post on learning how to think like a pro:

* Start with Why
* Gamify and Diversify

* Double Down

* Become A Nowist

* Baseball not Football

http://www.curagami.com/think-online-marketer/?v=7516fd43adaa  

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Want Crowdfunding To Work? Read This - Curagami

Want Crowdfunding To Work? Read This - Curagami | Startup Revolution | Scoop.it

How Crowdfunding Can Work
Great Josef Holm post on Krowdster about why crowdfunding campaigns fail also shows why and how they can work. Easy? Not even a  little bit, but crowdfunding is an important new marketing channel.  

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Startups Take Note: The Social Patient About To EXPLODE Healthcare

Startups Take Note: The Social Patient About To EXPLODE Healthcare | Startup Revolution | Scoop.it

Healthcare Is About To Explode
I have a friend, Mary Kay O'Connor founder of Starting Point (http://www.startingpnt.com/site/ ), who is about to jump off the roof. She's been selling, or attempting to sell, into healthcare for several years.

Healthcare is bureaucratic, infected with "Father Knows Best" syndrome, changing rapidly thanks to The Social Patient and ripe for the startup pickings. If your fabric is as TOUGH as my old boss Mary Kay's you may want to look HARD at healthcare since it is about to explode (whether it wants to or not). 

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7 Things I Learned As A 2nd Time Founder

7 Things I Learned As A 2nd Time Founder | Startup Revolution | Scoop.it
I built and launched my first startup a few months ago. Although it failed, it just fueled my entrepreneurial fire to la…
Martin (Marty) Smith's insight:

So true. Each time around the merry go round I learn more. On my 4th startup and still looking for the magic tipping point were easier and money go together (lo).

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Competing With Amazon: Social Pricing via @Curagami

Competing With Amazon: Social Pricing via @Curagami | Startup Revolution | Scoop.it
Amazon is a monster, but SMBs & smaller merchants can compete playing David to Amazon's Goliath. We discuss online marketing tactics to compete with Amazon.
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Web Marketing 101 For Car Dealers via @Curagami

Web Marketing 101 For Car Dealers via @Curagami | Startup Revolution | Scoop.it

Interesting, funny & sad watching car dealers create web & social marketing. Getting better is easy, fun and CHEAP as Web Marketing For Car Dealers shares.

We think of car dealers as "startups" because they need to start over and pivot their THINKING. Many of the tips shared in this Curagami post (http://www.curagami.com/magical-thinking/web-marketing-101-for-car-dealers/ ) such as:

* People not THINGS Sell.
* Stories and People, People and Stories...matter.

* Humanize your approach and thinking.

* Let THEM (customers and brand advocates) HELP.

apply to stsrtups too so killing a pair of birds with a single blog post today. Picture is of me (left) and Travis Lunsford in front of a ROGUE (seemed appropriate lol).

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Recycle Old Blogs Into Shiny New Content (Part1) For Startups

Recycle Old Blogs Into Shiny New Content (Part1) For Startups | Startup Revolution | Scoop.it

Marty Note

Startups are so pressed for time they often ignore or make a C priority developing content marketing. That is a huge mistake when it comes time to close a round of funding.

Startups with following have leverage and so may survive. In this excellent two part series Andrian Leighton shares tips on how to blog and how to recycle old blog posts into new content. With these tips every startup has the time to develop the most overlooked but important thing almost all startups overlook - effective content marketing.

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15 Ways To FUNK UP Your Startup

15 Ways To FUNK UP Your Startup | Startup Revolution | Scoop.it

15 Ways To Funk Up Your Startup
Watching Mr. Dynamite, HBO's great documentary about James Brown, got us thinking of ways to FUNK UP your startup including:

* Crowdfunding - James Brown knew how to ask for help.
* Content Marketing - Share your journey DAILY.
* 'Splainer Video - broll your elevator pitch & put on YouTube.

* Daily Social Media Shares - Build Your Tribe NOW.
* Contest - When in doubt create a low cost high yield contest.
* Games - Make your startup a game with many winners.
* Arresting Visuals - STOP THEM NOW.
* Stories - Share yours and they share theirs.
* Awards - Find the under appreciated and give 'em an award.
* Daily Difference - do something (anything) different today.

* Listen More, Talk Less.
* Curate - mashup this, that and the other thing.

* Coach - say something nice about something YOU didn't do daily.

* When THEY tell you there are RULES don't believe 'em.

* Teach - Watch one, Do one and then TEACH ONE to really get the hang of marketing in a digital age.

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Web Analytics For Non Quants via @Curagami

Web Analytics For Non Quants via @Curagami | Startup Revolution | Scoop.it

Web Analytics for non Quants
This Curagami post demystifies web metrics with simple questions, easy to understand ideas & proven lessons. Want to understand web metrics? Follow these tips and you will be managing your site' metrics like a pro.
http://www.curagami.com/featured/web-analytics-for-non-quants/

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10 Reasons Blogs, Articles and Guest Posts ROCK Startups via @jodyporowski [6 via @Scenttrail]

10 Reasons Blogs, Articles and Guest Posts ROCK Startups via @jodyporowski [6 via @Scenttrail] | Startup Revolution | Scoop.it

Marty Note
Love this Jody Porowski post since she shares directly and doesn't lay claim to expertise she doesn't have (rare). I also love here reasons for why content marketing matters beyond pure traffic generation such as:


1. Drive Traffic.

2. Increase Awareness.

3. Create new Connections.
4. Produce Warm Fuzzies.


Great list. I would add:

5. Creates online community (net effect of 1 - 4).

6. Voice is authority, authority is reputation, reputation is all.

7. Provides grappling hooks out to social media to accomplish #2.
8. Shares values and nonverbals communication such as WE LISTEN (especially when you curate or incorporate content from users).
9. Promotes User Generated Content (they won't share if you don't).
10. Define your USP and UCA (Unique Selling Proposition and Unique Customer Aspiration).

YES, we live in a post content-shock world, but construct a website without a voice and see how it performs (it won't). Stories, shared intimacy and risk form the basis of any successful online community. Remember 1:9:90 Rule says 1% of a site's visitors will advocate and share valuable UGC (User Generated Content), 9% will vote and share especially content from the highly trusted 1%ers and 90% read and visit (important to traffic numbers but hard to engage).

We used to think content and voice was the ante for an Ambassador Program or the creation of valuable brand advocates and Sheraps. Team Curagami changed our mind recently and now advise customers such as Moon-Audio.com (manufacturers amazing audio cables and sells high-end headphones and earphones) to ASK for help NOW.

Continue to develop content and voice since the more trusted you are the greater chance you have at the gold at the end of the web marketing rainbow - sustainable online community. BUT ASK FOR HELP immediately, specifically and often.

Such a great post by Jody I couldn't help adding a riff from my experience as a content marketer, content curator and former Ecommerce Director. Added to Startups Revolution because content marketing is one of the rocks many startups get hung upon. Don't over think content marketing and create something daily.

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