Startup Revolution
34.4K views | +2 today
Follow
Startup Revolution
Our Future Depends On Startup Heroes.
Your new post is loading...
Your new post is loading...
Scooped by Martin (Marty) Smith
Scoop.it!

Startup Medium Raises $50M & Read Time App "Readism" May Be Why

Startup Medium Raises $50M & Read Time App "Readism" May Be Why | Startup Revolution | Scoop.it

Medium's Read Time App and Scoop.it's Lean Content
This Curagami post shares KUDOS for Guillaume Decugis and the @scoopit team. Medium's making their read time app, somethg they call Readism, available across the web is sure to hasten every prediction Guilluame and company made about lean content marketing several years ago. 

Medium's new "app" is a Chrome extension. If you are creating content and NOT using it  you're nuts. We decided to make two posts instead of one when we saw six minute read time on our lean content + tools riff. 

We wanted to add a few tools to Scoop.it's Why Lean Content Is The Future of Content Marketingpost. We wanted to add:

  • Haiku Deck (like more than Slideshare)
  • Feedly Pro (so you have a site)

But their side did say "many more", so we will save our 1,000 word six minute read content curation tools post for tomorrow. In the meantime, if you're not using Medium's read time app Readism and you use content to market online you're nuts. 

http://www.curagami.com/lean-content-marketing-medium-cool/ 

 

more...
No comment yet.
Scooped by Martin (Marty) Smith
Scoop.it!

Has BlogBank.com Figured Out How to PAY Bloggers? via @theBlogBank #startups

Has BlogBank.com Figured Out How to PAY Bloggers? via @theBlogBank #startups | Startup Revolution | Scoop.it
Get paid for blogging! If you have something people want to read, share it on blogbank and make money in the process.
Martin (Marty) Smith's insight:

Blog Bank

What if you could get PAID to blog? Sounds great right? But there's a problem. I don't blog to get paid. I blog to give back

 

Blog Bank is an interesting startup with an easy to use, well-crafted microblogging and micropayments User Interface. I blog almost daily and know a passel of bloggers. Would they like to get paid?

 

Sure, but no one I know blogs to get paid OR we get "paid" in other currency such as followers, shares, and likes. If you read the great book DRIVE: The Surprising Truth About What Motivates Us by Pink note his discussion of mercenaries vs altruists.

 

Pink puts the money motivated at 15% of the population with 85% wanting to "do the right thing". Every blogger I know would blog and is blogging without a thought to currency compensation.

 

"Blogger psychology" creates a significant barrier for BlogBank.com as structured today. The chance even my friends with  following that dwarfs mine would make enough to pay for the meal I just had at Durham's Burger Bach seems remote and besides the point - they don't care and don't blog to make burger money.

 

On the other hand, BlogBank.com has created a smooth, mobile friendly and potentially cool tool IF / WHEN they expand their game. My friends don't blog for cash, but they sure do so for OTHER KINDS OF COMPENSATION (OKC).

 

I try to keep a running total in my head. When someone shares, likes or does some menschy thing to support Curagami.com or content on one of my social nets I try to make a mental, "need to pay back" note. If that "mental note" sounds precarious and fraught with lost opportunity you know me (lol).

 

What if BlogBank.com could do some basic Online Reputation Management and tell me when I'm OVER or UNDER with major supporters, those who JUST supported me (or my content) and alerted me to those I SHOULD be supporting?

 

If you read David Amerland's important What If We Had A New Value System for Goods and Services you can tell that one stumbling block is lack of a BANK. Maybe BlogBank.com isn't what it thinks it is or, better yet, maybe it is what we need it to be they just don't know it yet :). Marty



more...
No comment yet.
Scooped by Martin (Marty) Smith
Scoop.it!

How Scrappy Startups Are Battling Corporate Juggernauts

How Scrappy Startups Are Battling Corporate Juggernauts | Startup Revolution | Scoop.it

Marty Note o Startups and Davids
We may be at a powerful inflection point. Size and scale have always been such giant Goliaths imagining a David capable of toppling them felt all but impossible. Not so much anymore. Surrounded by scaled systems and many free fot the taking Davids now have plent of rocks to sling as this post shares.  

more...
No comment yet.
Scooped by Martin (Marty) Smith
Scoop.it!

How One Quiryky Toy Company Gets Open Innovation Right

How One Quiryky Toy Company Gets Open Innovation Right | Startup Revolution | Scoop.it

Quirky Toy Company
Reading about Fat Brain's openness to innnovation and innovators reminded me of trying to sell my magnetic word game, Poetryslam, to Milton Bradley.

Every major toy company DOESN'T WANT (or didn't want) to talk to innovators. So sure where they your pitch would be something they already had in their files.

Stupid is as stupid does and this post about Fat Brian shows what a nimble competitor can do against such petrified thinking. Post reminded us of Quiryk.com. Our company, Curagami, is about to pitch several major clients on why they need a Quirky-like playground where innovators share, talk and receive the legitimacy they need.

If that sounds like we will be hatching a handful of mini-Milton Bradley's powered by ideas, smartphones, laptops and cool ideas you got it right. And why not? Fat Brain may get it, but they are still in the miniority in the less digitally innovative than they need to be toy biz. 

 

more...
No comment yet.
Scooped by Martin (Marty) Smith
Scoop.it!

How To Use Social Display To Build Brand Love And Grow Business

How To Use Social Display To Build Brand Love And Grow Business | Startup Revolution | Scoop.it
Brands should take inspiration from the motivation behind love letters when they communicate with their customers. Marketers can unlock the value of users’
Martin (Marty) Smith's insight:

Reading this now for comments tomorrow. 

more...
No comment yet.
Scooped by Martin (Marty) Smith
Scoop.it!

Moon-Audio.com's Recipe For Startup Success & Curagami Thank You Note! via @Mooon_Audio

Moon-Audio.com's Recipe For Startup Success & Curagami Thank You Note! via @Mooon_Audio | Startup Revolution | Scoop.it

Moon Audio's Startup Recipe For Success

Friends +Drew Baird and +Nichole Baird at my favorite #startup http://www.Moon-Audio.com reminded me why they and the company they've created for high-end audiophiles is so special:

https://www.linkedin.com/in/martysmith1980vc 


I've met many #startups  and most have a single issue on their mind - how to scale, win and be heroes. Drew, Nichole, and the team at Moon-Audio.com demonstrate what it takes to succeed daily:


* Love what you do
* Do what you love no matter what
* Express your inner artist in product and treatment of people
* Share, Share and Share some more
* Be more generous than deserved
* Rinse and Repeat

We live in a strange time, a time where it is easy to forget what really matters. I had to battle #cancer  to discover the single word answer to what matters - people. Life is always about relationships you create, experiences you value, and the journey you and we are all on. 

Sirens sing a seductive and misleading chorus. I like +Amazon.com's low prices, but I LOVE +Moon-Audio.com because Drew and Nichole are a light in the tunnel, a light for all garage bands, growth hackers and dreamers. Do what you love, love what you are doing and who you are doing it with and life is good, scale happens and you hear guitars and trumpets you've never heard before. 

more...
No comment yet.
Scooped by Martin (Marty) Smith
Scoop.it!

Why Content Marketing (& #startups) Fail And How To Fix

Why Content Marketing (& #startups) Fail And How To Fix | Startup Revolution | Scoop.it
What’s content shock? It’s a term coined by Mark Schaefer two years ago, when he observed that “content supply is exponentially exploding while content demand is flat.”  The logical consequence of supply continually outstripping demand is that on average content articles will get … Continued
Martin (Marty) Smith's insight:

Startups Too

The interesting thing about this post every one of my web marketing friends seems to be talking about is it validates Mark Schaefer's "content shock" concept and replace "content" with "startps" and it applies just about as well. Only difference? Startups fail at a much higher rate. Doesn't mean the cure isn't similar - building a community of advocates and supporters and using "amplification" to change the world. 

more...
No comment yet.
Scooped by Martin (Marty) Smith
Scoop.it!

Build The Fort by friend @chrisheivly #mustread For #startups

Build The Fort by friend @chrisheivly #mustread For #startups | Startup Revolution | Scoop.it

Startups Must Read
Remember building forts when you where a kid? We all do and thus the power of the universal metaphor my friend and Startup Factory founder Chris Heivly's new book. Chris organize the book around 5 things startup entrepreneurs must do to be successful:

1. Socialize their idea

2. Partner with good and trustworthy people

3. Gather assets close to you

4. Create a collective purpose

5. Build the fort


To say Chris' book is a must read is to be grossly inaccurate. If you are a startup or ever want to become an entrepreneur you must read Build The Fort.

Buy on Amazon
http://bit.ly/build-the-fort-amazon 

Visit Chris' site
http://heivly.com/  

more...
No comment yet.
Scooped by Martin (Marty) Smith
Scoop.it!

15 #mustfollow Startup on Twitter via @aprejs #startups

15 #mustfollow Startup on Twitter via @aprejs #startups | Startup Revolution | Scoop.it

Must Follower Startup Experts & Resourcs
Are you an active user of Twitter? Great! If not - get there as fast as you can and follow these 15 startup influencers. Recommended by an online market...

Martin (Marty) Smith's insight:

Great list by Alexandra. I added a bunch of "new to me" resources such as 


Added

@hnshah


@IanCleary (and Ian followed me back, #toogood)

Was already following


@davidedelman (brilliant McKinsey partner who wrote me a nice note when I talked about his Branding In All The Wrong Places article for HBR)

@lizstrauss (and she followed me back, also #toogood)

@ChrisBrogan (he helped with Cure Cancer Starter and I met him at a show in SF...good, smart, menschy guy) @JoePulizzi (met Joe at one of his content marketing shows in Cleveland, father of content marketing is a good, smart guy too)  

more...
No comment yet.
Scooped by Martin (Marty) Smith
Scoop.it!

5 Marketing Ideas To Steal From Netflix via @Curagami

5 Marketing Ideas To Steal From Netflix via @Curagami | Startup Revolution | Scoop.it

Steal These 5 Netflix Marketing Ideas

  • Almost Freemium.
  • Build Your Tribe as a Distributor.
  • Migrate from Distribution to Production.
  • Mine the long tail.
  • Keep some proprietary something.

 

more...
No comment yet.
Scooped by Martin (Marty) Smith
Scoop.it!

Is NC Startups Sweepsjobs.com Urberizing the Summer Job? via @Curagami

Is NC Startups Sweepsjobs.com Urberizing the Summer Job? via @Curagami | Startup Revolution | Scoop.it

Sweeps Urberizing the Summer Job
Yes and making finding and getting summer work done will benefit students and employers. Cool NC Startup Sweepsjobs.com is Uberizing the summer job and it's all good. 

more...
No comment yet.
Scooped by Martin (Marty) Smith
Scoop.it!

Netflix-ification Of Your Business Model - Curagami

Netflix-ification Of Your Business Model - Curagami | Startup Revolution | Scoop.it

Netflix-ification
While we wont all become a digital media download artist we will all go through four stages of growth hacking:


* Disruptive Technology - used to consolidate a market (i.e. Blockbuster) and map a future.


* Online Community - learning to curate instead of create.


* Engine Phase - putting in less to get more out.


* Return as Creator - informed by Big Data and able to make "community based" bets.

Want to learn your future? Take a look at Netflix's immediate past.  

more...
No comment yet.
Scooped by Martin (Marty) Smith
Scoop.it!

Startups: How To Adapt to the Rise of Big Content.

Startups: How To Adapt to the Rise of Big Content. | Startup Revolution | Scoop.it
The rise of big content is one of Gartner's top 5 emerging trends in digital marketing: "content is the most important thing marketers can do and yet they’re unequipped to take it on from a skills and sourcing level.”
Martin (Marty) Smith's insight:

Great post for startups to read since they can jump right over all the dead and dying stuff and jump right into what matters - creation of sustainable online community with more and more of content coming from THEM (customers and contributors). 

more...
No comment yet.
Scooped by Martin (Marty) Smith
Scoop.it!

Beekeeper Gets $5M For Blue-Collar Bees Gets Some Honey

Beekeeper Gets $5M For Blue-Collar Bees Gets Some Honey | Startup Revolution | Scoop.it
Beekeeper, the Switzerland and U.S.-based startup that provides a mobile-first communications platform for employers that need a better way to communicate..
more...
No comment yet.
Scooped by Martin (Marty) Smith
Scoop.it!

Googles Cool Branded Search Startups Implications

Googles Cool Branded Search Startups Implications | Startup Revolution | Scoop.it
Google's Branded Search is exciting, new & going to blow ecommerce up in five ways. Learn more and see our infographic on the new search revolution.
Martin (Marty) Smith's insight:

Startup Implications
As Google changes search to allow celebrities and brands to post content directly to search there are several startups implications including:

* Visual marketing (video and pictures) is KEY so position your service business as helping with Google's branded search. 

* Taxonomy is KEY so pitch your SEO business on your ability to help research and align to a site's 80-20 Rule

* If you can create an app to easily align common searches in a category to navigation and content suggestions DO SO

* If you have an App that does Reputation Management pitch as a huge aid to new Google branded search

* If you sell metrics then talk about how you can help with every bullet listed above

There are probably 10 other startups implications to Google's branded search. What do you think? What do you see as implicaitons of Google's branded search (now in test). 

more...
steve batchelder's curator insight, March 8, 1:43 AM

Startup Implications
As Google changes search to allow celebrities and brands to post content directly to search there are several startups implications including:

* Visual marketing (video and pictures) is KEY so position your service business as helping with Google's branded search. 

* Taxonomy is KEY so pitch your SEO business on your ability to help research and align to a site's 80-20 Rule

* If you can create an app to easily align common searches in a category to navigation and content suggestions DO SO

* If you have an App that does Reputation Management pitch as a huge aid to new Google branded search

* If you sell metrics then talk about how you can help with every bullet listed above

There are probably 10 other startups implications to Google's branded search. What do you think? What do you see as implicaitons of Google's branded search (now in test). 

Mark E. Deschaine, PhD's curator insight, March 8, 9:51 AM

Startup Implications
As Google changes search to allow celebrities and brands to post content directly to search there are several startups implications including:

* Visual marketing (video and pictures) is KEY so position your service business as helping with Google's branded search. 

* Taxonomy is KEY so pitch your SEO business on your ability to help research and align to a site's 80-20 Rule

* If you can create an app to easily align common searches in a category to navigation and content suggestions DO SO

* If you have an App that does Reputation Management pitch as a huge aid to new Google branded search

* If you sell metrics then talk about how you can help with every bullet listed above

There are probably 10 other startups implications to Google's branded search. What do you think? What do you see as implicaitons of Google's branded search (now in test). 

Anup Karadia's curator insight, March 9, 11:49 PM

Startup Implications
As Google changes search to allow celebrities and brands to post content directly to search there are several startups implications including:

* Visual marketing (video and pictures) is KEY so position your service business as helping with Google's branded search. 

* Taxonomy is KEY so pitch your SEO business on your ability to help research and align to a site's 80-20 Rule

* If you can create an app to easily align common searches in a category to navigation and content suggestions DO SO

* If you have an App that does Reputation Management pitch as a huge aid to new Google branded search

* If you sell metrics then talk about how you can help with every bullet listed above

There are probably 10 other startups implications to Google's branded search. What do you think? What do you see as implicaitons of Google's branded search (now in test). 

Scooped by Martin (Marty) Smith
Scoop.it!

Google Jigsaws Its Tech Incubator

Google Jigsaws Its Tech Incubator | Startup Revolution | Scoop.it
Google Ideas, the company’s think tank, is relaunching as an incubator named Jigsaw (warning: autoplayed audio) to invest in and develop tech solutions to..
Martin (Marty) Smith's insight:

Google's Jigsaw ...Yes, And...
I'm following the rules of improv here because it is unclear what else to do. Google's move at least as reported on TechCrunch doesn't say if the new accelerator, and there is a word that can cover 1,000 sins, is externally or internally focused. Let's hope both (at least). 

Hard to know if startups should jump for joy or cry in their beer with such an opaque announcement. Startups will cry in their beer anyway, so we will wait and see.  

more...
No comment yet.
Scooped by Martin (Marty) Smith
Scoop.it!

Find One Person In The World w/ Cool App Startup Rendezwho - We're In

Find One Person In The World w/ Cool App Startup Rendezwho - We're In | Startup Revolution | Scoop.it

Rendezwho Could Be Fun, Cool
Rendezwho matches you with anyone in the world, for life. Find your next friend. People all over the world are now connected to their new friend. Embark on an adventure to an unknown destination with the reward of meeting someone who is also looking for you.

Marty Note
I signed up though how their algorithm can use those questions to find a doppelganger I have no idea. The lunch question had no good answer so maybe "least bad" works too (lol). The romantic idea that 1. there would be an unknown friend somewhere in the world  and 2. that they would be on Redezwho may be a bridge too far only time will tell. 

more...
No comment yet.
Scooped by Martin (Marty) Smith
Scoop.it!

How A Startup Built A Community With Content Marketing | NewsCred Blog

How A Startup Built A Community With Content Marketing | NewsCred Blog | Startup Revolution | Scoop.it
When we read about content marketing successes, we so often hear stories from glamorous industries with substantial budgets, but YNAB is not one of these stories. In fact, it couldn’t be farther from that reality. It is however, a success story of David vs Goliath proportions, building a thriving community of users in a highly
Martin (Marty) Smith's insight:

Yeah, every startup I've ever met or worked on should be reading this post. Content marketing and content curation is so much more important than any startup team realizes and as this post proves. The first startup with a Chief Content Officer is something you should invest in.

more...
No comment yet.
Scooped by Martin (Marty) Smith
Scoop.it!

3 Power Startups Tips from Startup Factory Founder Chris Heivly

3 Power Startups Tips from Startup Factory Founder Chris Heivly | Startup Revolution | Scoop.it

3 Power Startups Tips
Stole this great email from Curagmai supporter and Startup Factory founder Chris Heivly to make a point about how to empower your Content and Brand Ambassadors.

Great tip from Chris too.


3 Power Startups Tips: http://www.curagami.com/3-startups-tips/?v=7516fd43adaa w/ Marty Note via @chrisheivly #startups #tips - 

more...
Manpower Recruitment Companies in Pakistan's curator insight, December 12, 2015 1:30 AM

#NowHiringUAE #JobSearchUAE #JobHuntKSA #Careers #AlahadGroup #ALAHAD #HR #Recruiting #employers #HumanResources #hiring #tweetmyjobs #jobless #freelance #jobopening #jobposting #employment #opportunity #recruiting #jobsearch #joblisting #hireme #MBA #linkedin #unemployed #resume #needajob #jobtips #career #interview #training #jobhunt #dreamjob #hotjobs #consulting #consultants

Alahad Group The Recruiting Specialists http://www.alahadgroup.com

Scooped by Martin (Marty) Smith
Scoop.it!

Super Forecasting A Startups Must Read

Super Forecasting A Startups Must Read | Startup Revolution | Scoop.it

Super Forecasting
So much of what we are taught or think we know is wrong. LIstening to Super Forecasting after seeing it as the book of the week on Fareed Zakaria's GPS last Sunday I know the folly of our untested ways. The HiPPO (Highest Paid Person's Opinion) Syndrome drives way too many marketing, sales and business decisions. 

Super Forecasting was just discussing how WRONG medicine was until just recently. Thankfully bleeding is out of favor, but quakes with strong opinions ruled for a long time.

The web can be like that too. Another favorite point is the longer our forecast look into the future the worse they become. Super Forecasting discusses the weather as a massively non-linear system capable of being changed by a butterfly's wings.

The web is non-linear too. The web's non-linearity is why I like to compare it to weather. Systems brew up, move across the plains and die down. Anyone who tells you they KNOW anything about the web is trying to sell you something.

What we know after making more than $30M online is weather happens NOW. Yes we can forecast or predict, but the only truth is NOW and to the extent we say or act otherwise we are fooling ourselves, our clients and the next generation of web developers and startups..

The next generation of web developers and startups are going to use algorithms like we use CSS and HTML now. They will be NOWISTS and treat the web as what it is - a living almost sentient thing capable of turning on a dime and throwing a tornado at you faster than you can say the word tornado :). Marty  

Book site
http://www.penguinrandomhouse.com/books/227815/superforecasting-by-philip-e-tetlock-and-dan-gardner/

Amazon (with a small Cure Cancer donation if you buy the book after clicking on this link)
http://bit.ly/Super-Forecasting-on-Amazon 

more...
No comment yet.
Scooped by Martin (Marty) Smith
Scoop.it!

X + Smartphone = Cool: Smart Bike Startup Yunmake Gets Series A Investment | TechCrunch

X + Smartphone = Cool: Smart Bike Startup Yunmake Gets Series A Investment | TechCrunch | Startup Revolution | Scoop.it
Yunmake, a Hangzhou-based smart bike maker, has raised a Series A led by Shunwei Capital, the investment firm led by Xiaomi chief executive officer Lei Jun...
Martin (Marty) Smith's insight:

X + Smartphone = Cool
If you read this quick notice about Yunmake's series A funding you will see a common thread. We've noticed how the Internet of Things means everything from our wifi speakers to home security becomes less than DULL when appified.

Strange bicycle + Smartphone = Cool in this case. Any company doing anything would be advised to find ways to create the same kind of digital, software, hardware, virtual, hard goods and human interaction Yunmake's series A promises.  

more...
No comment yet.
Scooped by Martin (Marty) Smith
Scoop.it!

Startups: Why Adding Scoopit Magazines Is Great Content Marketing

Startups: Why Adding Scoopit Magazines Is Great Content Marketing | Startup Revolution | Scoop.it

Adding Scoopit Magazines
This post shares the easy how and why of adding @Scoop.it "magazines" to your blog or websties. We work with and around a lot of startups. Every startup is so widget focused they have a hard time creating the content marketing needed. 

Why is content marketing so NEEDED for startups? Well let's see. Want to get funded? Want to scale? Content marketing can help, but virtually no startup thinks that way. 

Every startup we know is so widget focused they can't see forest for trees. Widget focus isn't unimportant, but at some point soon you will need to sell that widget to someone for money. Content is the magic key in that "sell to someone for money" door. 

The best return on any startup's content marketing time is to curate content - i.e. leverage brand relevant content from experts. When you don't have time or inclination to create great content you can get more reach and return from finding highly relevant sources (for your business content) and curating them. 

Be sure to follow and contribute to those who you curate from too (or your curation can feel like stealing). This Curagami post explains how easy it is to curate content with Scoop.it and then add the magazines you create to your startup's blog or site. 
 

more...
No comment yet.
Scooped by Martin (Marty) Smith
Scoop.it!

Our Vinyl Weighs A Ton Film About Stones Throw Records Teaches Startups Lessons

Our Vinyl Weighs A Ton Film About Stones Throw Records Teaches Startups Lessons | Startup Revolution | Scoop.it

Startup Lessons From A Wolf & A Record Company
Peanut Butter Wolf knows what and supports what he loves - aspiring music and musicians. His startup, Stones Throw Records (https://www.stonesthrow.com ), is the subject of an amazing documentary with many #startups lessons including:


* Be in "it" (business and life) for the right reasons (i.e. LOVE not money).
* Walk your talk.
* Have courage.
* Do the right thing.

The record biz is in turmoil. How anyone can make enough money to survive is the issue and the issue isn't resolved. The web is an amazing thing, but it is a wrecking ball too.

The music biz is one of those buildings he wrecking ball hit hard and we aren't sure what is going to be left. Peanut Butter Wolf and Stones Throw Records don't care about any of that. They care about finding, helping and sharing music they love. And they are going to do that come hell or high water.

Great lessons, great film.
 http://ourvinylweighsaton.com/ 

more...
No comment yet.
Scooped by Martin (Marty) Smith
Scoop.it!

New Freedom App: Relief From Digital Chaos via @Curagami

New Freedom App: Relief From Digital Chaos via @Curagami | Startup Revolution | Scoop.it

Do You Want Freedom?
My friend Fred Stutzman is on to something. Fred's new Freedom App puts US back in control of our lives. We get to turn IT off and back on again.

"It" is the constant sound and fury signifying nothing that threatens our lives, families and sanity. Don't jump off the roof, use Fred's Freedom App instead.  

more...
No comment yet.
Suggested by Arnab Roy
Scoop.it!

Indian Startup @gazeMetrix Helps Brands Track Visual Impressions - WhackyIdeas

Indian Startup @gazeMetrix Helps Brands Track Visual Impressions - WhackyIdeas | Startup Revolution | Scoop.it
Gazemetrix has come up with image recognition software, which can detect the contents of the pictures, making it one of the most valuable startups.
Martin (Marty) Smith's insight:

Cool idea. Google analytics vastly undercounts social value, links, traffic and conversion attribution. Images aren hard to distinguish, track and know what kind of images lead to shares, traffic and conversion (may be different for each). 

more...
No comment yet.