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Super Forecasting A Startups Must Read

Super Forecasting A Startups Must Read | Startup Revolution | Scoop.it

Super Forecasting
So much of what we are taught or think we know is wrong. LIstening to Super Forecasting after seeing it as the book of the week on Fareed Zakaria's GPS last Sunday I know the folly of our untested ways. The HiPPO (Highest Paid Person's Opinion) Syndrome drives way too many marketing, sales and business decisions. 

Super Forecasting was just discussing how WRONG medicine was until just recently. Thankfully bleeding is out of favor, but quakes with strong opinions ruled for a long time.

The web can be like that too. Another favorite point is the longer our forecast look into the future the worse they become. Super Forecasting discusses the weather as a massively non-linear system capable of being changed by a butterfly's wings.

The web is non-linear too. The web's non-linearity is why I like to compare it to weather. Systems brew up, move across the plains and die down. Anyone who tells you they KNOW anything about the web is trying to sell you something.

What we know after making more than $30M online is weather happens NOW. Yes we can forecast or predict, but the only truth is NOW and to the extent we say or act otherwise we are fooling ourselves, our clients and the next generation of web developers and startups..

The next generation of web developers and startups are going to use algorithms like we use CSS and HTML now. They will be NOWISTS and treat the web as what it is - a living almost sentient thing capable of turning on a dime and throwing a tornado at you faster than you can say the word tornado :). Marty  

Book site
http://www.penguinrandomhouse.com/books/227815/superforecasting-by-philip-e-tetlock-and-dan-gardner/

Amazon (with a small Cure Cancer donation if you buy the book after clicking on this link)
http://bit.ly/Super-Forecasting-on-Amazon 

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Attack of Shark Boy - How Damien Hirst Changed The Art World And Why Art.sy May NOT

Attack of Shark Boy - How Damien Hirst Changed The Art World And Why Art.sy May NOT | Startup Revolution | Scoop.it
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Martin (Marty) Smith's insight:

Joined the startup Art.sy today and love the butter smooth UI, glossy presentation of the art ad power of their search engine. Don't like their weakness in street art, no public facing profile to share here and on other social nets, no ways to make collections I can share (i.e. Spotify for visual art) and the closed loop feel of the site (very 2010). 

Art.sy may be a B2B play for galleries. If so I don't understand. Apparently someone didn't read ScentTrail Marketing :) since I declared the gallery system dead and gone after Damien Hirst's masterful auction in 2010. 

Rereading Attack of the Shark Boy I'd forgot how much fun it was to write. Check out Art.sy. You can use one of my 15 invitations: http://art.sy/d367ov 

Tell me if you find it as limiting as I do.  

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Haiku Deck App Creates Presentation Poetry

Haiku Deck App Creates Presentation Poetry | Startup Revolution | Scoop.it
How the Haiku Deck app enables you to create presentations that are visual poetry.
Martin (Marty) Smith's insight:

My friend Mark Traphagen (@MarkTraphagen) gives Haiku Deck haigh praise in this excellent review on New Media Leaders (@NewMediaLeaderz).

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New Twitter Tools Promises More Engagement: Commun.it Review

New Twitter Tools Promises More Engagement: Commun.it Review | Startup Revolution | Scoop.it

We are proud to present an awesome online service that will help you to drive awareness and build relationships on Twitter.What is Commun.it?

Marty Note
Hearing good things about Commun.it. Anyone used it yet? Thoughts? Looks like a must test to me since anything that helps me understand, segment and put into some kind of persona order on @ScentTrail is a very cool idea indeed.  


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