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The Towel & The Soap A Customer Service Fable

The Towel & The Soap A Customer Service Fable | Startup Revolution | Scoop.it

The Towel & The Soap A Customer Service Fable
I don't envy the hotel business (the kingdom in today's fable). After 7 years of plenty the hotel business has experienced 7 lean years. They've survived by CUTTING and TRIMMING.

The problem with the sythe is it isn't a very precise instrument. You can't cut your way into our hearts. Winning customer loyalty in a time when anyone with a spare room is in the hotel business thanks to AirBnB means paying attention to the tiniest details that say LOVE and CARE.

Courtyard by Marriott, a great hotel overall, missed on two tiny but important things. Now the question is will they listen and change. Will you?

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New Money: Startup Investment Criteria - via @CrowdFunde

New Money: Startup Investment Criteria - via @CrowdFunde | Startup Revolution | Scoop.it

Don't Ask The Wrong Questions
Statup Investors Often Ask The WRONG Questions in the WRONG ways. Here are examples of GOOD questions to ask startup entrepreneurs:


* How many unique visitors will your site get daily in the first year?

* How many downloads (or sales) will your site make daily?

* What is projected cost of customer acquisition first through third years?

* Where will your website’s traffic come from? Top 3 – 5 sources?

* Who are you disrupting and what is the PageRank PageSpread and number of inbound Links.



Complete list is included in the linked post on CrowdFunde
http://crowdfunde.com/new-money-startup-investment-criteria/


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Marketing's "Hero's Journey" Sourcing the World & Avoiding Filter Bubbles via @Curagami

Marketing's "Hero's Journey" Sourcing the World & Avoiding Filter Bubbles via @Curagami | Startup Revolution | Scoop.it
True Quest of the new marketing is winning hearts and minds by creating friends of friends marketing and creating online community.
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Rescooped by Martin (Marty) Smith from Internet Marketing Strategy 2.0
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Splurgy Engages, Motivates and Rewards Your Best Social Media Fans [video]


Robin Good: Splurgy is a new web service which allows you to engage and reward your best social media fans by offering them unique discounts, coupons and access to offers in exchange for their contribution to make those actions "visible" to their own social networks.


With Splurgy it is also possible to make access to exclusive content, links or guides on your web site available only to those that are your true social advocates. The “Fangate” feature allows your website to give access to exclusive content only to those who follow your social channels.


Last but not least Splurgy collects the name and e-mail address of every user that socially engages with your promotions.


Free to use.


Key features: http://www.splurgy.com/features/


Video tutorials: http://vimeo.com/splurgy/videos/rss


More info: http://www.splurgy.com/




Via Robin Good
Martin (Marty) Smith's insight:

Malcolm Gladwell taught us not all customers are equal in his book The Tipping Point. Gladwell segmented customers into Salespeople, Connectors and Mavens. Each persona has different value and needs different communication. 

Splurgy looks like a great tool allowing segmentation and reward. The other thing we know from the 1:10:89 rule is that very few visitors will actively engage (1% will contribute content, 10% are willing to vote  on the content created by the 1% and 89% ride for free). 


Any tool that helps segment and reward the 11% (or so) of your customers that are highly engaged is valuable so Splurgy away.

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