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Rescooped by Martin (Marty) Smith from Bussines Improvement and Social media
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Rise of Purpose-Driven Social #Marketing Brands #infographic via @MarketingHits

Rise of Purpose-Driven Social #Marketing Brands #infographic via @MarketingHits | Startup Revolution | Scoop.it

You’ll often find me in some huge debates online on anything related to politics, religion and capitalism… all the red-hot buttons that most people avoid. It’s why I have personal and branded presences across social media. If you want marketing only, follow the brand. If you want me, follow me… but be careful… you get all of me.+

While I’m an unabashed capitalist, I also have a big heart. I believe we should help one another and not depend on bureaucracies that are inefficient and ineffective. I truly believe the way we change things is by taking personal responsibility and helping to be the catalysts for change. Our agency is always donating time, money and other resources to not just help charities… but to also help businesses that don’t have the resources but have promise. +

It’s no longer good enough to just have a social media presence. Marketing 3.0 will be won by those who become purpose-driven social brands, and to do so, the CMO, CSO, CSR, and Foundation leads must align to bring a cohesive brand story to life. Check out We First’s infographic below with some cold hard facts that make it clear the future of profit is purpose, and the most iconic brands of the future will be those that drive the most meaningful social change. Simon Mainwaring

It’s not just the right thing to do, being purpose-driven is also becoming an expectation of businesses, the motivation for employees and a growing buying habit by consumers. People want their money to go to businesses that are environmentally aware, treat their employees well, and invest time and energy in making the world a better place. +

I’m glad purpose-driven marketing is becoming a growing strategy and topic of conversation – I’ve written before about the frustration I have when people criticize cause marketing (we discussed this with the ALS Ice Bucket Challenge… ugh). I’d encourage every company to promote the efforts they’re making to help those around them – this inforgraphic points to why!




Via Russ Merz, Ph.D., Brian Yanish - MarketingHits.com, John van den Brink, Ricard Lloria
Martin (Marty) Smith's insight:

Brian is SPOT ON here as usual. We've been watching the annual Cone Consumer Activism Survey for years. The number of consumes who want their brands to do the right thing about health, the planet and human rights has grown steadily for years.

Brian is right when he says it isn't enough to make a great widget anymore. Everyone makes a great widget now. Now we buy from those who are "like us" and who we love.

You can't buy love, but you can sure influence it by your deeds and actions. When I started selling bar soap for P&G a lifetime ago (1981) what a marketer SAID was important.

Marketing was about knitting SAYINGS together and repeating them enough to drill them into memory. Now marketing is about what we DO and any dissonance between what we DO and SAY is death.



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Russ Merz, Ph.D.'s curator insight, September 9, 8:39 AM

An interesting blog post about the increasing traction that social activism is getting in social media marketing. Of particular note is the notion that this is becoming a new and powerful means for #brands to articulate positions and execute campaigns on a wide variety of social issues.

Karen Dietz's curator insight, September 10, 6:14 PM

Here's a handy infographic that addresses a shift happening in business: being purpose driven and sharing that story.


Being purpose driven means a company focuses on how their products/services not only solve a customer's problem or fulfills a need, but also positively contributes to fixing a social problem or makes a difference to humanity/the planet.


Certainly this infographic shows the consumer desire for this and the opportunity gap for businesses.


But hold on! If you name this activity "purpose driven marketing" you are already following the path to ruin. Why?? Because it will be a marketing project (re: a snow job) instead of the way the company fundamentally does business.


So be like Patagonia and a few other companies who really are purpose driven. There are far more companies today who are just jumping on this bandwagon but not walking their talk.


But if you can tell this kind of powerful story about your business, all kinds of rewards are in store for you.

Rescooped by Martin (Marty) Smith from Social Networking for small business
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Facebook vs LinkedIn [infographic]

Facebook vs LinkedIn [infographic] | Startup Revolution | Scoop.it
Choosing between Facebook and LinkedIn might not be an easy choice. You probably know both platforms as a user. Let's try to analyze those two systems in order for you to decide which one to use.

Via Georgina Lester, Mark Gittos
Martin (Marty) Smith's insight:

Each social net has it own rhythm. Matching your marketing and brand position to the right social net is important. This helpful infographic discusses how and when to use LinkedIn vs. Facebook.

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Nicoletta Gay's curator insight, March 29, 3:47 PM

The standard answer usually is: Facebook is for B2C while LinkedIn is for B2B. It is actually more complex than that.    

Victor Juarez's curator insight, March 31, 5:55 PM

Facebook or  Linkedin? Mejor las dos pero si hay que elegir...

Dawn Jensen's curator insight, April 8, 5:59 PM

For those who are looking to see how they would reach a potential client or prospect, here's a great way to see top-tiered social networks side by side.

Rescooped by Martin (Marty) Smith from AgileMinds
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Cloud Website Development Demystified [infographic]

Cloud Website Development Demystified [infographic] | Startup Revolution | Scoop.it

“ How does cloud computing really work? What is the Cloud? Demystifying the Cloud is an infographic that pulls the curtains back on the cloud and explains it all!”


Via Peter Azzopardi, massimo facchinetti, Paul Aneja - eTrends, walter Bongibault, Emeric Nectoux, Djebar Hammouche
Martin (Marty) Smith's insight:

Stay with this infographic because its subject, how cloud computing changes website development, information architecture, mobile computing and....well everything, is important. Important enough to decipher this dense infographic (lol).

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Marshall Van Fleet's curator insight, February 22, 8:26 AM

I found this article answered many questions I had about "The Cloud"...I thought I would share it with you...

Emeric Nectoux's curator insight, March 16, 9:15 AM

Not that complicated, isn't it? I even manage to explain it to my mother the other day :)

Now, thanks to these infographics, you even have the means to find out the ROI for your own organisation,

Suggested by Agnipravo Sengupta
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How Startups Can Use Power Of Social Media (Infographic)

How Startups Can Use Power Of Social Media (Infographic) | Startup Revolution | Scoop.it

"Startups face tremendous pressure while competing with their bigger counterparts. They neither have large manpower nor big infrastructure. Social media can become an effective solution in helping them grow. This infographic shows how startups should utilize the power of social media."

Martin (Marty) Smith's insight:

Startups are "too busy" to create and publish content on the web. I understand. There was a time when I felt guilty about how much time I spend on social media. 

One day I realized the time I spend on social media IS MY JOB. I'm a marketing guy. I've been selling one thing or another for thirty years starting with bar soap for P&G and now our CrowdFunde startup.

Social media is where relationships start and all selling is relationship selling today since we don't buy anything from someone we don't "know" and trust. Despite the fact it makes startups feel like Willy Loman at some point they need to sell something to someone. 

Selling something to someone means startups must embrace social media marketing as visualized in this infographic.  

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lorrinda's curator insight, February 19, 8:19 AM

Micropreneurs can use the power of social media for selling because "...social media is where relationships start and all selling is relationship selling" [so that you are known, liked and trusted]... enough that people feel comfortable buying from you or based on your recommendation.

Matty Bdn's curator insight, February 20, 4:23 AM

Comment les médias sociaux peuvent-ils devenir une solution au développement des startups ?

 

Voici un exemple d'infographie efficace pour montrer comment les startups doivent les utiliser. 

Samuel Pavin's curator insight, February 21, 6:16 AM

Social Media for startups. Not just communication but a major tool for advertising, sales, marketing and customer service. 

 

Rescooped by Martin (Marty) Smith from Digital revolution
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The Powerful Rise of Google [Infographic]

The Powerful Rise of Google [Infographic] | Startup Revolution | Scoop.it
Did you know that Google raked in $50 billion in 2012? It has come a long way its early days, back when it was known as BackRub.

Via Ana Cristina Pratas, Martine Boucher
Martin (Marty) Smith's insight:

Funny. On the day of the Facebook offering I heard major players discuss how they were doubling down on Google while limiting their Facebook investments confirming a trend everyone in my tribe of Internet marketers felt - Google's resurgence. Great infographic here showing just how broad, wide and powerful Google's "resurgence' is and we are only half way through the second act.

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John Thomas's curator insight, February 7, 7:39 AM

The Rise of Google [Infographic] |

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How Startup Funding Works [Infographic]

How Startup Funding Works [Infographic] | Startup Revolution | Scoop.it
A hypothetical startup will get about $15,000 from family and friends, about $200,000 from an angel investor three months later, and about $2 Million
Martin (Marty) Smith's insight:

Cool infographic that helps defing the typical startup financial journey. 

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Sieg Holle's curator insight, July 27, 2013 10:51 AM

Good learning tool

Sieg Holle's comment, July 27, 2013 10:54 AM
excellent thanks
Chuck Devers's curator insight, July 30, 2013 11:08 PM

How to get it done.

Scooped by Martin (Marty) Smith
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Amazon's M&A: From Goods To Software: Because Now IM Is About UNDERSTANDING

Amazon's M&A: From Goods To Software: Because Now IM Is About UNDERSTANDING | Startup Revolution | Scoop.it
This graph shows Amazon's growth as it acquired goods-based companies during it's earlier years and later started acquiring software-based companies.
Martin (Marty) Smith's insight:

Amazon's BIG Data
Not unlike THE WORLD Amazon's Mergers and Acquisitions show a shift from goods and services companies in the beginning to software now (can you say "predictive analytics").


Amazon has more #BIGDATA than it will ever be able to use. Now Amazon, like the rest of us, needs to UNDERSTAND thus the move from goods and services companies to software.

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Scooped by Martin (Marty) Smith
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Books vs E-Books Smackdown

Books vs E-Books Smackdown | Startup Revolution | Scoop.it
There have been many heated debates over the centuries, but none have struck such passion in book lovers everywhere as the great e-book debate. Do you
Martin (Marty) Smith's insight:

Will books survive? Does it matter?

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Piccsy Investor Pitchdeck [Infographic]

Piccsy Investor Pitchdeck [Infographic] | Startup Revolution | Scoop.it
Detailed information about Piccsy for investors.
Martin (Marty) Smith's insight:

Great Startup Investor infographic. Great way to take investor through a cool product and how it is scaling ahead of plan.

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Rescooped by Martin (Marty) Smith from Linguagem Virtual
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Social Business Trends 2014 [INFOGRAPHIC]

Social Business Trends 2014 [INFOGRAPHIC] | Startup Revolution | Scoop.it
Imgur is home to the web's most popular image content, curated in real time by a dedicated community through commenting, voting and sharing.

Via Salah ALhaj Ahmed, Luciana Viter
Martin (Marty) Smith's insight:

File this infographic under "stats to help sell social to the c level" and good luck.

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Tomas Trejbal's curator insight, April 1, 2:36 AM

Social Business Trends 2014...

StrutturaFine | pl's curator insight, April 4, 12:33 PM

Numeri, tendenze, stats | il #Mobile su tutto

Rescooped by Martin (Marty) Smith from Attraction Marketing Client Magnet
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Is Capital Flowing To Entrepreneurs & SMBs? (Infographic)

Is Capital Flowing To Entrepreneurs & SMBs? (Infographic) | Startup Revolution | Scoop.it
A look at the financing landscape for business owners, plus some tips for finding alternative funding opportunities.

Via Hannah Kramer
Martin (Marty) Smith's insight:

Great infographic showing some capital easing. Capital is the oil that keeps our economic engine running. Have always loved the irony of locking out SMBs and entrepreneurs (and you and me) from capital assets after they were put at risk by others, but that is just the way the game is played in the "too big to fail" era.

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Marshall Van Fleet's curator insight, March 19, 7:54 AM

Great infographic showing some capital easing. Capital is the oil that keeps our economic engine running. Have always loved the irony of locking out SMBs and entrepreneurs (and you and me) from capital assets after they were put at risk by others, but that is just the way the game is played in the "too big to fail" era.

Rescooped by Martin (Marty) Smith from SEO+ Social Media +Beta Software
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Battle of the Sexes: Men & Women Use Social Media Differently [infographic]

Battle of the Sexes: Men & Women Use Social Media Differently [infographic] | Startup Revolution | Scoop.it
Women dominate on Facebook, but men are more prevalent on Twitter (RT @Mangoes57: How men and women use social media differently in one graphic: http://t.co/gIB1trjtT0 via @TIMENewsfeed)...

Via Heather Koroll
Martin (Marty) Smith's insight:

Love this infographic. What it says is we lucky few Internet marketers have several dimensions to think about when we use social media including:

* Are we communicating on MARS or VENUS?
* What is the NATIVE language of the platform?

* What are the stated and unstated RULES of the platform?
* How do we NOT step on a crack and break our SMM's back?

Great infographic.

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Rescooped by Martin (Marty) Smith from Social Infografic Trend Social Media Metrics & Web Design Strategic Marketing
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2014 Small Business Marketing Wishlist [Infographic]

2014 Small Business Marketing Wishlist [Infographic] | Startup Revolution | Scoop.it
Could 2014 be the year we all stop chasing shiny objects and return to tried and true marketing strategies? Boy, I hope so… we saw a lot of companies chase some crazy trends in the last few years.

   


Via Thomas Faltin, juandoming, luigi vico
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Thomas Faltin's curator insight, December 31, 2013 12:31 PM

add your insight...

   
SimpleScan Connect's curator insight, January 8, 11:34 AM

SMB  2014 Wish List - Retire the fax machine and save money with cloud services # productivity http://ow.ly/sn1rH 

Rescooped by Martin (Marty) Smith from Web Marketing
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Influence Marketing In 2013 [INFOGRAPHIC]

Influence Marketing In 2013 [INFOGRAPHIC] | Startup Revolution | Scoop.it
Chances are you’ve seen one or all of these buzz phrases floating around social media in recent years: “brand ambassadors,” “online influencers,” “social influencers.” The popularity of social scoring platforms like Klout and Kred, combined with...

Via Brian Yanish - MarketingHits.com, Jose Maria Hernandez Montes, Ariane Bourgeois
Martin (Marty) Smith's insight:

Important #infographic for #startups.

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Duncan Robertson's comment, August 12, 2013 9:28 PM
Social media has a huge impact on companies' marketing seem now a days. Facebook and twitter alone can reach millions of people over various locations abroad.
Angela Heath's curator insight, August 14, 2013 6:23 PM

Here is a great tool for us to evaluate thought leadership.

Stephen Pitcher's curator insight, April 21, 3:38 AM

This is a amazing! This could be 'the answer', what do you think?

Scooped by Martin (Marty) Smith
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Why All Marketing Is Personal Now With @HaggleApp Disrupting Commerce Infographic

Why All Marketing Is Personal Now With @HaggleApp Disrupting Commerce Infographic | Startup Revolution | Scoop.it

After writing Marketing - Why All Marketing is Personal Now for ScentTrail Marketing this morning (http://sco.lt/719DI9) I found this amazing infographic from the new startup @Haggleapp.

Thanks to the new startup for saying visually what it took me 600 words to do this morning :). M

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Rescooped by Martin (Marty) Smith from Curation Revolution
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How & Why Google Killed the Longtail of Search

How & Why Google Killed the Longtail of Search | Startup Revolution | Scoop.it
An infographic about how Google killed the long-tail with stuff like Google Instant, localization, updates like Mayday and Panda, verticals, scrapers and the ‘not provided’ keywords.

Via Official AndreasCY, Martin (Marty) Smith
Martin (Marty) Smith's insight:

Since long tail search was one of my favorite strategies for new to Internet marketing startups and it is now gone thie conversation breaking out is important for entrepreneurs to know.

Content marketing is so important for startups and I've yet to meet the innovator who understands the primary importance communication plays in achieving any #Startups missions.

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jalp Internet Consulting Services's comment, April 22, 2013 10:36 AM
Well said! Long term strategies are the best bases. Truth and proper managment!!
agilesite's comment, April 22, 2013 8:39 PM
Agreed Martin. Well put.
Romain Callier's curator insight, May 21, 2013 9:35 AM

Interesting !

Suggested by Chintan Jain
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Make Awesome Infographics In 10 Easy Steps

Make Awesome Infographics In 10 Easy Steps | Startup Revolution | Scoop.it
Infographic on Making Awesome & Creative infographics with 10 best ways & tools to make infographic for best marketing guide online to convert emails into sales
Martin (Marty) Smith's insight:

Great advice here for ALL Internet marketing.

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