Startup Revolution
Follow
Find tag "influence"
19.0K views | +0 today
Startup Revolution
Our Future Depends On Startup Heroes.
Your new post is loading...
Your new post is loading...
Rescooped by Martin (Marty) Smith from Digital Brand Marketing
Scoop.it!

Developing The Habit Of Noticing Stories + Free E-Book

Developing The Habit Of Noticing Stories + Free E-Book | Startup Revolution | Scoop.it
Visit one of Australia's top rated business blogs. The team at Anecdote share insights on business strategy, storytelling, leadership and collaboration.

Via Karen Dietz, Os Ishmael
Martin (Marty) Smith's insight:

Great @Karen Dietz share on her favorite topic - storytelling.

more...
Karen Dietz's curator insight, February 11, 1:52 PM

Article Link: http://www.anecdote.com/2015/02/vital-habit-of-noticing-stories/ 


This Monday I was working with a client. Their company is littered with stories. Yet the CEO was lamenting, "What stories do we have to tell??!! I can't think of a single one!"


The problem was quickly fixed, and it is a common one my clients tell me about. So imagine my delight when this morning I receive the latest newsletter from my biz story colleague Shawn Callahan, CEO of Anecdote. His latest blog post is all about how to notice stories.


He's got some great tips in this quick article. Even better, scroll down to gain additional insights addressing other issues in business storytelling.


But wait wait! Don't go yet! Shawn also announced that his latest free e-book is now available for download: Character Trumps Credentials: 171 questions that help leaders tell great stories that influence, inspire and engage.


In coaching and workshops I always spend time on "the art of the question". Shawn has developed a great resource. Some of the questions use classic story prompts. Others might take an additional question or two to get to the story. Regardless, go grab this now and start using it.


This review was written by Karen Dietz for her curated content on business storytelling at http://www.scoop.it/t/just-story-it 

Rescooped by Martin (Marty) Smith from Web Marketing
Scoop.it!

Influence Marketing In 2013 [INFOGRAPHIC]

Influence Marketing In 2013 [INFOGRAPHIC] | Startup Revolution | Scoop.it
Chances are you’ve seen one or all of these buzz phrases floating around social media in recent years: “brand ambassadors,” “online influencers,” “social influencers.” The popularity of social scoring platforms like Klout and Kred, combined with...

Via Brian Yanish - MarketingHits.com, Jose Maria Hernandez Montes, Ariane Bourgeois
Martin (Marty) Smith's insight:

Important #infographic for #startups.

more...
Duncan Robertson's comment, August 12, 2013 9:28 PM
Social media has a huge impact on companies' marketing seem now a days. Facebook and twitter alone can reach millions of people over various locations abroad.
Angela Heath's curator insight, August 14, 2013 6:23 PM

Here is a great tool for us to evaluate thought leadership.

Stephen Pitcher's curator insight, April 21, 2014 3:38 AM

This is a amazing! This could be 'the answer', what do you think?

Rescooped by Martin (Marty) Smith from Digital Brand Marketing
Scoop.it!

Neuromarketing Anyone Can Do It, But Should You?

Neuromarketing Anyone Can Do It, But Should You? | Startup Revolution | Scoop.it

In the neuro gold rush, be sure you're looking for human insight and strategy, not pretty brain scans and shiny new measurement tools.





Via Karen Dietz, Os Ishmael
Martin (Marty) Smith's insight:

I agree with the idea that Neuromarketing isn't a secret ticket to man's inner most desires. EVEN if you could see inside the soul of your customers doing so would be wrong and your view would change the wrong things in the wrong way.

I also agree anyone can do Neuromarketing these days. Big Data, analytics and wisdom of crowds can provide as much if not more actionable information than sticking people in Catscans and postulating on motivations, persuasion and the secret Stimulus - Response curves we all understand to some lesser or greater degree.





more...
Karen Dietz's curator insight, September 30, 2014 2:16 PM

OK -- I  think this is a pretty important article because it directly addresses how neuromarketing is being reduced to being "weapons of subconscious influence not insights into unmet hidden needs. The emergent field of neuromarketing is being reduced and defined as the “the study of neurological responses to marketing messages.” 


Sounds like the state storytelling is sometimes finding itself in!


Written by Douglas Van Praet, this post talks about the true value of neuromarketing beyond the simplistic (and manipulative) notion of 'let me activate your brain to make a sale'. Or in my world, 'let me tell you a story and you'll buy my product'.


Van Praet goes on to talk about the insights into essential strategies instead of short-term tactics of persuasion. He also goes into the biology of branding, and creating profits with a purpose. This all leads ultimately to deep win-wins and progress for the lives of both businesses and customers. Almost every point he makes applies to business storytelling too.


This is a great read that you won't want to miss if you are into long-term success.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

malek's curator insight, October 1, 2014 7:29 AM

When it's all about falling in love with a purpose not a brand.

Rescooped by Martin (Marty) Smith from Google Plus and Social SEO
Scoop.it!

What Kind of Online Influencer Are You? The Klout Influence Matrix

What Kind of Online Influencer Are You? The Klout Influence Matrix | Startup Revolution | Scoop.it

Robin Good: According to Klout there are at least 16 different types of online influencers, ranging from those who love to actively share and participate, to those who more quitely like to explore, observe and report.  

 

The Klout Influence Matrix identifies these specific 16 types:

Curator Broadcaster Syndicator  Feeder Tastemaker Celebrity Thought Leader Pundit Dabbler Conversationalist Observer Explorer Socializer Networker Activist Specialist

 

Source: Klout.com Full image matrix: http://www.jkspeaks.com/wordpress/wp-content/uploads/2011/10/klout-influence-matrix2.jpg 

Interesting. 8/10 | Thanks to Raymond Morin


Via Robin Good, Neil Ferree
more...
Giua Giovanni Lacqua's comment, February 20, 2012 5:00 AM
share this post on twitter