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Google Apps - Going, Going, Gone 

Google Apps - Going, Going, Gone  | Startup Revolution | Scoop.it

Google Killing Apps
Not sure we agree with all the logic here. Google is killing something you don't have to be a programmer to use in favor of things only programmers know how to use. 

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Google Jigsaws Its Tech Incubator

Google Jigsaws Its Tech Incubator | Startup Revolution | Scoop.it
Google Ideas, the company’s think tank, is relaunching as an incubator named Jigsaw (warning: autoplayed audio) to invest in and develop tech solutions to..
Martin (Marty) Smith's insight:

Google's Jigsaw ...Yes, And...
I'm following the rules of improv here because it is unclear what else to do. Google's move at least as reported on TechCrunch doesn't say if the new accelerator, and there is a word that can cover 1,000 sins, is externally or internally focused. Let's hope both (at least). 

Hard to know if startups should jump for joy or cry in their beer with such an opaque announcement. Startups will cry in their beer anyway, so we will wait and see.  

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The New Ecommerce - 5 Crucial Trends

The New Ecommerce - 5 Crucial Trends | Startup Revolution | Scoop.it

New Ecommerce Trends
New Ecommerce: Search For Blue Oceans is about the disruptive impact smartphones, ubiquitous connection and retailer innovation are creating in ecommerce.

  • Smartphones and ubiquitous connection to the web
  • Impact of videos and unboxing creating “gift box retailers”
  • Social Shopping and slouching toward real-time
  • Buying personas, web analytics & dynamic personalization
  • Google and the New SEO where content is KING and social content QUEEN
     
Discover the trends shaping a new online commerce on Curagami: 

 http://www.curagami.com/new-ecommerce-5-crucial-trends/?v=7516fd43adaa 

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How QDF Changes Content Marketing - Curagami

How QDF Changes Content Marketing  - Curagami | Startup Revolution | Scoop.it
Quality Deserves Freshness QDF is important to "new SEO". This post & Haiku Deck share marketing, tactics & strategy tips so QDF works for not against you.
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10 Reasons Why You Ignore Google+ At YOUR Peril

10 Reasons Why You Ignore Google+ At YOUR Peril | Startup Revolution | Scoop.it

Why should you use Google+?There are lots of good reasons to pay attention to Google+, but for me it comes down to these three:

  • Search is becoming social
  • Google+ Authorship is becoming a filter for quality content
  • Google+ has the best user experience of any social network

Visit the link to find additional insights, resource links, and useful Google+ information.

Via Lauren Moss
Martin (Marty) Smith's insight:

I agree with all three of those reasons and would add these 7 ideas about why you can no longer afford to ignore GooglePlus:

  • Google Plus is NOT a social net per se, it is a "revolution in online communication" and a "tool" says B. L. Ochman. 
  • If you don't figure out how to use this new tool your competitor is sure to do so and then PAIN will result.
  • Other social nets are becoming endless tit for tat smackdowns (you gain 1,000 followers they gain 5,000) so why play that losing game when GPlus is almost always a blue ocean?
  • No better conversation tool than GPlus (period) and this time is all about the social conversation.
  • No one has millions of followers yet on GooglePlus (or very few do) so your chances of being followed back are excellent AND GooglePlus promotes conversations not just follows.
  • Since GooglePlus is a TOOL it is invested in making YOU the publisher successful not requiring you to make it successful like most social nets.
  • Its's Google.


One final thought. I've lived through several major tipping points such as the move to commerce from brochureware, the mobile revolution and the social revolution RIGHT NOW feels like the GPlus Tipping point.

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Marc Kneepkens's curator insight, November 14, 2013 5:00 PM

Protecting content and getting benefits of authorship become more important. Here's some good information.

Hanin Abu Al Rub's curator insight, November 18, 2013 2:56 AM

I believe so...

Jim Doyle's curator insight, December 6, 2013 1:13 AM
3 Compelling Reasons Why You Can No Longer Afford to Ignore Google+
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Google Revolution's Profound Implications - Atlantic BT

Google Revolution's Profound Implications - Atlantic BT | Startup Revolution | Scoop.it
Google's New SEO Revolution wants improving heuristics the kind created by storytelling, cause and video marketing, the new Critical Success Factors.
Martin (Marty) Smith's insight:

More than a new sheriff we live when every old paradigm is shattered and lies still and worthless on the ground. At an interesting lunch that started with misery around a hummingbird and ended with rejection of the new Critical Success Factors that bring the ever increasing heuristics this NEW GOOGLE demands the profound scope of our current revolution could be glimpsed and appreciated.

 

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How To Build a Business Model Like Google, Facebook, Amazon and Apple

How To Build a Business Model Like Google, Facebook, Amazon and Apple | Startup Revolution | Scoop.it

Via Robin Good, Gerrit Bes
Martin (Marty) Smith's insight:

Great advice in here even as I suspect it sounds easier than it actually IS :). 

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Tom Hood's curator insight, February 22, 2014 10:44 AM

is your next business model a platform?


This great blog post captured by curator Robin Good talks about platforms and the gang of four (Amazon, Google, Apple, and Facebook). 

 

"Today’s dizzying pace of change shows no signs of abating. If anything, it is likely to accelerate. So do everything you can to heed these lessons today, to be as prepared as possible for a vastly different tomorrow."


The ten lessons identified remind me also of the work of Rita McGrath (End of Competitive Advantage) who talks about six key areas in what she calls "The New Strategy Playbook":


1. Continuous Reconfiguration
2. Healthy Disengagement
3. Deft Resource Allocation
4. Innovation Proficiency
5. Discovery Driven Mindset
6. Entrepreneurial Career Management


and also the book, The Power of Pull...

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Googles Cool Branded Search Startups Implications

Googles Cool Branded Search Startups Implications | Startup Revolution | Scoop.it
Google's Branded Search is exciting, new & going to blow ecommerce up in five ways. Learn more and see our infographic on the new search revolution.
Martin (Marty) Smith's insight:

Startup Implications
As Google changes search to allow celebrities and brands to post content directly to search there are several startups implications including:

* Visual marketing (video and pictures) is KEY so position your service business as helping with Google's branded search. 

* Taxonomy is KEY so pitch your SEO business on your ability to help research and align to a site's 80-20 Rule

* If you can create an app to easily align common searches in a category to navigation and content suggestions DO SO

* If you have an App that does Reputation Management pitch as a huge aid to new Google branded search

* If you sell metrics then talk about how you can help with every bullet listed above

There are probably 10 other startups implications to Google's branded search. What do you think? What do you see as implicaitons of Google's branded search (now in test). 

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steve batchelder's curator insight, March 8, 1:43 AM

Startup Implications
As Google changes search to allow celebrities and brands to post content directly to search there are several startups implications including:

* Visual marketing (video and pictures) is KEY so position your service business as helping with Google's branded search. 

* Taxonomy is KEY so pitch your SEO business on your ability to help research and align to a site's 80-20 Rule

* If you can create an app to easily align common searches in a category to navigation and content suggestions DO SO

* If you have an App that does Reputation Management pitch as a huge aid to new Google branded search

* If you sell metrics then talk about how you can help with every bullet listed above

There are probably 10 other startups implications to Google's branded search. What do you think? What do you see as implicaitons of Google's branded search (now in test). 

Mark E. Deschaine, PhD's curator insight, March 8, 9:51 AM

Startup Implications
As Google changes search to allow celebrities and brands to post content directly to search there are several startups implications including:

* Visual marketing (video and pictures) is KEY so position your service business as helping with Google's branded search. 

* Taxonomy is KEY so pitch your SEO business on your ability to help research and align to a site's 80-20 Rule

* If you can create an app to easily align common searches in a category to navigation and content suggestions DO SO

* If you have an App that does Reputation Management pitch as a huge aid to new Google branded search

* If you sell metrics then talk about how you can help with every bullet listed above

There are probably 10 other startups implications to Google's branded search. What do you think? What do you see as implicaitons of Google's branded search (now in test). 

Anup Karadia's curator insight, March 9, 11:49 PM

Startup Implications
As Google changes search to allow celebrities and brands to post content directly to search there are several startups implications including:

* Visual marketing (video and pictures) is KEY so position your service business as helping with Google's branded search. 

* Taxonomy is KEY so pitch your SEO business on your ability to help research and align to a site's 80-20 Rule

* If you can create an app to easily align common searches in a category to navigation and content suggestions DO SO

* If you have an App that does Reputation Management pitch as a huge aid to new Google branded search

* If you sell metrics then talk about how you can help with every bullet listed above

There are probably 10 other startups implications to Google's branded search. What do you think? What do you see as implicaitons of Google's branded search (now in test). 

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Google, Panda 4.0, RankBrain & Love: SEO & Content Marketing's Future via Curagami

Google, Panda 4.0, RankBrain & Love: SEO & Content Marketing's Future via Curagami | Startup Revolution | Scoop.it

SEO & Content Marketing's Future
Google, Panda 4.0, Rankbrain, SEO & Love shares how future content marketing will be shaped by smartphones, sentiment and feeling with 5 tips on how to thrive.

  • Rich Get Richer
  • Channel Diversification Is Essential
  • It's About SMARTPHONES, Stupid
  • Screens, Content Types, Social & Love 
  • Curate more than create, no content is ever "old"
.
We share this post in our Startups Revolution Scoop.it since few startups understand SEO and fewer still think they need content marketing - big mistakes. 

http://www.curagami.com/google-panda-4-0-rankbrain-love/?v=7516fd43adaa

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50 Tools Turbocharge Your PPC b/c Adwords Is Too Complex & Fast Now

50 Tools Turbocharge Your PPC b/c Adwords Is Too Complex & Fast Now | Startup Revolution | Scoop.it

Marty Note
Adwords is crowded, fast and dangerous these days.

When I was an Ecommerce Director we made the decision to give our $1M in PPC spend to the robots. Robots, business rules and predicitve analytics was the only way we could make what little money we made from PPC.

Attribution is a BITCH.

I remember our CFO saying, "Cut spend on everything above this line, " pointing to every branded term we were buying. Cut the top of the funnel off and you lose the bottom of the funnel. Trying to explain that to a web doubter was impossible so I ignored the demand.

Instead we tested or ROAS (Return on Ad Spend). $6 to $1 ROAS looked great...at first. As time went on we realized tighten the valve that tight cut our email list growth and the LTV (Lifetime Value) it produced in dangerous ways.

Next we tested at $1 to $1 and bleed red ink. At the time I worked for Direct Marketers (DMers) who don't believe in losing money...ever. The complex attribution math meant we were probably making solid return IF attribution was fully valued and agreed upon.

It was not. Attribution was controversial and the more immediate, the more Stimulus to Response it was the more my bosses liked it. The idea that three generations ago we built a PPC campaign that grew our list 15% and thus made us $3 To $1 was a bridge too far.

That is why I wanted to bring Marin into the mix. Marin is the best self tuning / business rule based PPC DIY Algorithm we could find. No Sale since adding Marin's "costs" seemed to lower ROAS. Once again full attribution would show Marin was going to pay for itself in no time, but didn't make that sale either.

Today's PPC market is an order of magnitude more complex. If you are still buying PPC by hand good luck with that. Too much UNDER (costs) and not nearly enough OVER (benefit) for our risk / reward palette. Better to hire an agency OR, for about the same money, DIY with a predictive management tool like Marin.

We looked at several and liked Marin the best. Its UI was understandable, installation was easy and commitment was low. We just added Marin to our list of Cool Tools in our Ask For Help Haiku Deck:

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Google's Zero Moment Is The Ultimate Moment of Truth

Google's Zero Moment Is The Ultimate Moment of Truth | Startup Revolution | Scoop.it
In 2012, Google along with Jim Lecinski published a fantastic book that explored how digital customers made decisions in what Google refers to as "The Zero Moment of Truth."The ZMOT as it's (While slightly dense, this is a good read on digital...

Via Rami Kantari, Thomas Faltin
Martin (Marty) Smith's insight:

Very cool ZMOT (Zero Moment of Truth). Too late to write much now, will fill in tomorrow. Marty

Great comment by @Marc Kneepkens on his Rescoop to his Competitive Edge feed:

Marc Kneepkens's insight:

The 'digital experience' is changing marketing. People still respond emotionally to an 'increasing' numer of stimuli. The art of getting a response must adapt to the new media. Every day new tools and new ways to reach the client appear.


Successful companies understand this. Companies such as Google, Facebook, Pinterest, Twitter, focus new ways of reaching out to the comsumers' not so new emotional respons. Reaching out has grown into a huge "new" phenomena called social media.


Playing our new social media games well and understanding them will mean success or failure.




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Marc Kneepkens's curator insight, November 22, 2013 8:28 AM

The 'digital experience' has changed marketing completely. People still respond emotionally to the 'increasing' amount of stimuli. The art of getting a response has to adapt to the new media, every day new tools and new ways to reach the client appear. Successful companies understand this very well, companies such as Google, Facebook, Pinterest, Twitter, and more. Focusing on one or more aspects of these new ways of reaching out to the not so new responses of comsumers has grown into huge new phenomena, the social media. Playing these well and understanding them well will mean success or failure.

Amanda Groover's curator insight, November 23, 2013 10:02 PM

The more we can understand how Google thinks, the more we learn about how to work with Google. It doesn't mean it always follow logic, but it does help you promote your brand!

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The Powerful Rise of Google [Infographic]

The Powerful Rise of Google [Infographic] | Startup Revolution | Scoop.it
Did you know that Google raked in $50 billion in 2012? It has come a long way its early days, back when it was known as BackRub.

Via Ana Cristina Pratas, Martine Boucher
Martin (Marty) Smith's insight:

Funny. On the day of the Facebook offering I heard major players discuss how they were doubling down on Google while limiting their Facebook investments confirming a trend everyone in my tribe of Internet marketers felt - Google's resurgence. Great infographic here showing just how broad, wide and powerful Google's "resurgence' is and we are only half way through the second act.

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John Thomas's curator insight, February 7, 2014 7:39 AM

The Rise of Google [Infographic] |

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How & Why Google Killed the Longtail of Search

How & Why Google Killed the Longtail of Search | Startup Revolution | Scoop.it
An infographic about how Google killed the long-tail with stuff like Google Instant, localization, updates like Mayday and Panda, verticals, scrapers and the ‘not provided’ keywords.

Via THE *OFFICIAL ANDREASCY*, Martin (Marty) Smith
Martin (Marty) Smith's insight:

Since long tail search was one of my favorite strategies for new to Internet marketing startups and it is now gone thie conversation breaking out is important for entrepreneurs to know.

Content marketing is so important for startups and I've yet to meet the innovator who understands the primary importance communication plays in achieving any #Startups missions.

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jalp Internet Consulting Services's comment, April 22, 2013 10:36 AM
Well said! Long term strategies are the best bases. Truth and proper managment!!
agilesite's comment, April 22, 2013 8:39 PM
Agreed Martin. Well put.
Romain Callier's curator insight, May 21, 2013 9:35 AM

Interesting !