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Are We Too Excited By Excitement? via @Curagami

Are We Too Excited By Excitement?  via @Curagami | Startup Revolution | Scoop.it

Maybe our web marketing needs to slow down, build online community and curate more? Thomas Hellum's slow TV provides valuable lessons in what's next online.

Here are a few of Slow TV's valuable lessons in the creation of sustainable online community:

  • Social media + mobile = powerful community building tools combination.
  • Happening NOW creates an “event-like” atmosphere especially if you don’t edit the timeline.
  • Pre-sell community with an ASK, “What do you want to see”.
  • Use the web for support before, during and after event.
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malek's curator insight, December 24, 2014 8:06 PM

More stats confirm the trend

  • Mobile sharing is double PC sharing
  • Almost 75% share on mobile
  • 1B Facebook users on mobile
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New Money: Startup Investment Criteria - via @CrowdFunde

New Money: Startup Investment Criteria - via @CrowdFunde | Startup Revolution | Scoop.it

Don't Ask The Wrong Questions
Statup Investors Often Ask The WRONG Questions in the WRONG ways. Here are examples of GOOD questions to ask startup entrepreneurs:


* How many unique visitors will your site get daily in the first year?

* How many downloads (or sales) will your site make daily?

* What is projected cost of customer acquisition first through third years?

* Where will your website’s traffic come from? Top 3 – 5 sources?

* Who are you disrupting and what is the PageRank PageSpread and number of inbound Links.



Complete list is included in the linked post on CrowdFunde
http://crowdfunde.com/new-money-startup-investment-criteria/


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Rescooped by Martin (Marty) Smith from Internet Marketing Strategy 2.0
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Trust and Reputation Platform Allows Others To Define Your Expertise and Competence Areas

Trust and Reputation Platform Allows Others To Define Your Expertise and Competence Areas | Startup Revolution | Scoop.it

"There's a new buzz on the airwaves and it's called Connect.me.

 

This is not another flash in the pan but a serious contender for building trust and reputation across your social network."

 

I like it a lot too. Go give it a try:

http://connect.me 


Via Steven Healey, Martin (Marty) Smith, Robin Good
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Importance of DIY Customers

Importance of DIY Customers | Startup Revolution | Scoop.it

DIY Customers Are Important
Do-It_Yourself customers may be the most important customers on earth. Here are a few ways DIY customers create benefits for digitial marketers and websites:

* Social Shares on Facebook, Twitter and +Google+.
* Creates #ugc (User Generated Content) or the best content you can't buy.
* Drive links into their content on your site.

We are working on a series of http://www.Curagami.com posts on how to engage and benefit from DIY Customer Marketing. If you have tips, ideas or experiences you think would help please share (martin(at)Curagami.com).

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Peas In A Pod: User Generated Content (UGC) & Brands

Peas In A Pod: User Generated Content (UGC) & Brands | Startup Revolution | Scoop.it
Find out how brands these days are using user generated content to manifest business opportunities.

...

It has been observed, that 64% of people are ‘highly likely’ to purchase something that included their input, combined with the 92% of people who rely upon other individuals they know while making a purchase decision. Over the last five years, there has been a 35% increase in user generated content, and 70% people feel most loyal to brands that listen to them.


Via Samu Tuomisto
Martin (Marty) Smith's insight:

One of the most influential things I've read in several year sis David Edelman's

Branding In A Digital Age: Spending Money In All The Wrong Places
http://hbr.org/2010/12/branding-in-the-digital-age-youre-spending-your-money-in-all-the-wrong-places/
&

Aligning With The Consumer Decision Journey
http://hbr.org/web/ideas-in-practice/aligning-with-the-consumer-decision-journey

Read those two amazng posts and you see how the "consumer decision journey" has and is changing. Of course there is a HUGE opportunity for brands to cultivate, mine, curate and share User Generated Content if for no other reason than UGC is the least expensive and possibly most SEO valuable content.

Least expensive because advocates GIVE you their content. SEO Powerful because advocates make yoru pages come alive with comments, ideas, suggestions, contests, games and support. The sheer amount and diversity of UGC ontent can't be duplicated without spending millions.

Don't spend millions you don't need to spend (even if you have them). Tap the power of UGC and do what THEY tell, share, story and curate.

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Mike Doherty's curator insight, September 14, 2013 8:55 AM

Least expensive because advocates GIVE you their content. SEO Powerful because advocates make yoru pages come alive with comments, ideas, suggestions, contests, games and support. The sheer amount and diversity of UGC ontent can't be duplicated without spending millions.

Laércio Bento's curator insight, September 16, 2013 10:27 AM

This is social media. Media is increasingly social. Companies will be more and more the receivers, no more issuers.