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Why Innovation Eats Strategy for Breakfast

Why Innovation Eats Strategy for Breakfast | Startup Revolution | Scoop.it
It's impossible to win solely by managing existing assets when your competitors are busy inventing new ones.

Via Ken Cooper
Martin (Marty) Smith's insight:

Love this, "To win in these challenging times, innovation has become your most powerful source of competitive advantage. Playing yesterday's game--even with brilliant strategy--is no match for the hurricane strength winds of creative disruption. Today, an entirely new set of skills and approaches are required to succeed. Simply put: innovation eats strategy for breakfast."

Man doesn't eat by disruption alone. Disruption is disrupting, so balance is always a good idea (not really mentioned in this post). Disruption has to COME FROM some place too. Even those who disrupt innovate on or in some space or meme.

Because the disruption feels from left field to some doesn't mean that is where the idea came from. Most disruptions were sitting on the ground staring up at whoever passed by. SEEING without the hypnotic drug of status quo thinking begins DISRUPTION. SEEING is the key then NOT rejecting the disruption, "Embracing the suck." to quote a movie I saw recently becomes critical because every muscle will cry to crawl back to the safety of the status quo.

Don't do that is our advice :). Do disrupt.

#toogood #true

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Ken Cooper's curator insight, September 3, 11:15 AM

Actually, the Peter Drucker quote is, "Culture eats strategy for breakfast." Of course, innovation is essential. However, innovation is a team sport, and it flows from culture. The key is to establish the kind of culture that will produce a steady stream of innovation.

Stuart Goode's curator insight, September 5, 3:25 AM

Is this cheating or bending the rules

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5 Ways To Disrupt Your Internet Marketing [ + Marty Note For Startups]

5 Ways To Disrupt Your Internet Marketing  [ + Marty Note For Startups] | Startup Revolution | Scoop.it

I don't like to say Internet marketers MUST do things without sharing HOW to do them.


This follow up piece to Why Your Internet Marketing Must Disrupt To Win shares 5 ways to disrupt your business vertical. Here are 5 ways you set THEIR (your competitors) houses on fire while your Internet marketing goes into overdrive. 

Martin (Marty) Smith's insight:

You might think startups are disruptive on their face. To be a startup is to be disruptive. Yeah, not so much as it turns out. Startups are often highly disruptive around their invention and highly conventional in the rest of their approach. 

In my Startup Heroes articles for Technorati I interviewed a number of successful entrepreneurs. Every startup who achieved scale understood how to play the Chinese Finger Puzzle game of Internet marketing. 

Startups such as ShareFile, sold to Citrix for $50M, balanced disruptive roots with becoming an adult, with growing up and responding to a quickly maturing marketplace with more disruption. 

Content marketing is a rapidly maturing idea. We are beyond the tipping point now so low hanging fruit was eaten by others. This means you must DISRUPT to win.


Hate to welcome a new generation of small businesses to Internet marketing just in time to say what you thought you would be doing, content marketing, isn't going to be enough by half. 

Sorry and welcome to Internet marketing.  


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Frighteningly Ambitious Startup Ideas Disrupt To Win

Frighteningly Ambitious Startup Ideas Disrupt To Win | Startup Revolution | Scoop.it
The world doesn’t need another Social Network or a better project management tool — I will wait for you here while you come to this conclusi… (Frighteningly Ambitious Startup Ideas - The Redux via @zachgersh http://t.co/ZA5odsZmuO)...
Martin (Marty) Smith's insight:

Startups Disrupt To Win
Agree with Zachary Gerhman (@ZachGersh). There is no reason to devote money and years of your life to an incremental improvement on what is already out there when there are such HUGE needs virtually untouched.

A few months ago I wrote about how Internet marketing must disrupt to win (http://scenttrail.blogspot.com/2012/12/why-your-internet-marketing-must.html) in this well written and comprehensive post on startups Zachary conclusively argues the same idea for startups.

Zachary is working on a sequel so stay tuned.

 

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The Next Big Thing? Disruption

The Next Big Thing? Disruption | Startup Revolution | Scoop.it

When everyhone is a content marketer you must become a disruptive content marketer to win. This post shares how. 

Martin (Marty) Smith's insight:

Now that the content marketing sale has been made there are new ideas you and your Internet marketing team can use to become a disruptive content marketer. Why? Because disrupt or die :). 

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Martin (Marty) Smith's comment, December 20, 2012 12:22 AM
Content Marketing is beyond the tipping point and that is both the good and bad news. Good news if you are trying to sell the concept of content marketing. Bad news if you are behind (and you are always behind someone in Internet markting). The key to success is DISRUPTION, finding ways to bend, manipulate and change content marketing so you do it just a little better.This post discusses how to become a disruptive content marketer.
Martin (Marty) Smith's comment, December 21, 2012 7:07 AM
Added Are You A Disruptor Quiz.