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People Marketing: How I Learned To Love People - Curagami

People Marketing: How I Learned To Love People - Curagami | Startup Revolution | Scoop.it

People Marketing shares hard won tips, ideas and stories about loving, curating, listening to your people to create winning online marketing.

We included this link in our Startups Revoluiton Scoop.it because startups are so WIDGET focused they forget PEOPLE provide the context and emotional connection needed to SELL. It is understandable that YOU love your widget, but your customers love THEMSELVES much more.

Creating "like me" moments mean your "product" becomes a movement your customers want to join. This journey from YOU and THEM (customers) to WE is the most important journey every website and all marketing is on whether the creators know it or not.  

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FedEx Ecommerce Conference Atlanta 4.16: Agenda & Details via @Curagami

FedEx Ecommerce Conference Atlanta 4.16: Agenda & Details via @Curagami | Startup Revolution | Scoop.it
I'm discussing Ask For Help: the New Collaborative, Curated and Community based Ecommerce at the FedEx Ecom Summit in Atlantic on 4.16.
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Content Curation: ScoopIt Content Director Rocks via @Curagami

Content Curation: ScoopIt Content Director Rocks  via @Curagami | Startup Revolution | Scoop.it
Content curation is key for Small To Medium Sized Businesses (SMBs) online success & Scoop.it's new Content Director makes curation a marketing reality.
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malek's curator insight, February 9, 8:25 AM

thought provoking, the Content Shock is worth further studying.  Hard to argue about how production is far exceeding supply

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10 Reasons Blogs, Articles and Guest Posts ROCK Startups via @jodyporowski [6 via @Scenttrail]

10 Reasons Blogs, Articles and Guest Posts ROCK Startups via @jodyporowski [6 via @Scenttrail] | Startup Revolution | Scoop.it

Marty Note
Love this Jody Porowski post since she shares directly and doesn't lay claim to expertise she doesn't have (rare). I also love here reasons for why content marketing matters beyond pure traffic generation such as:


1. Drive Traffic.

2. Increase Awareness.

3. Create new Connections.
4. Produce Warm Fuzzies.


Great list. I would add:

5. Creates online community (net effect of 1 - 4).

6. Voice is authority, authority is reputation, reputation is all.

7. Provides grappling hooks out to social media to accomplish #2.
8. Shares values and nonverbals communication such as WE LISTEN (especially when you curate or incorporate content from users).
9. Promotes User Generated Content (they won't share if you don't).
10. Define your USP and UCA (Unique Selling Proposition and Unique Customer Aspiration).

YES, we live in a post content-shock world, but construct a website without a voice and see how it performs (it won't). Stories, shared intimacy and risk form the basis of any successful online community. Remember 1:9:90 Rule says 1% of a site's visitors will advocate and share valuable UGC (User Generated Content), 9% will vote and share especially content from the highly trusted 1%ers and 90% read and visit (important to traffic numbers but hard to engage).

We used to think content and voice was the ante for an Ambassador Program or the creation of valuable brand advocates and Sheraps. Team Curagami changed our mind recently and now advise customers such as Moon-Audio.com (manufacturers amazing audio cables and sells high-end headphones and earphones) to ASK for help NOW.

Continue to develop content and voice since the more trusted you are the greater chance you have at the gold at the end of the web marketing rainbow - sustainable online community. BUT ASK FOR HELP immediately, specifically and often.

Such a great post by Jody I couldn't help adding a riff from my experience as a content marketer, content curator and former Ecommerce Director. Added to Startups Revolution because content marketing is one of the rocks many startups get hung upon. Don't over think content marketing and create something daily.

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The Curagami Story: Content Curation for Fun and Profit via @examinercom

The Curagami Story: Content Curation for Fun and Profit via @examinercom | Startup Revolution | Scoop.it

The Curagami Story
Curagami was launched by Martin Smith and co-founder Phil Buckley when they found a need in the marketplace they felt was not being served and a window of opportunity.

Curagami helps ecommerce merchants discover the "new ecom" where commerce and content live harmoniously together. This is their story.

Marty Note
Great write up by @Lori Wilk about our #startup Curagami.


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Warren Buffet Startup Tips - Top @HaikuDeck By 34%

Warren Buffet Startup Tips - Top @HaikuDeck By 34% | Startup Revolution | Scoop.it

Warren Buffet's tips for startups as Bill Gates says, "Stick 'em up
Finishing our Haiku Deck Analysis (Scooped here http://sco.lt/80QYs5 and on Curagami here http://www.curagami.com/featured/buffet-tools-conversations-top-haiku-decks/ ) we were surprised how much our #1 views deck: Startup Tips From Warren Buffett is in front of #2 (Content Marketing Tools).

Fuffett is 35% ahead in views, but Warren is NOT the most shared. That honor goes to our fastest scaling deck ever - The Invisible Giant: Why The New SEO Is So Hard To See (http://shar.es/11X9fa ).

If you are a startup the Oracle of Omaha has tips for you and our tip is to use Haiku Deck. .


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Why Startups Should Have At Least One Paper.li

Why Startups Should Have At Least One Paper.li | Startup Revolution | Scoop.it

Marty's Paper.li Story
About a week after starting as Atlantic BT's, largest web dev shop in Triangle area of NC, new Marketing Director my boss & founder / CEO Jon Jordan asked me, "What's this Paper.li" thing.

Jon's displeasure was obvious. I explained how Paper.li is a "get more, do less" content curation tool. Jon said, "It doesn't look like us," and I had to agree. My question back to Jon was, "Is 'looking like us' important," and you can guess his response.

To his credit, Jon asked me to do an analysis before shooting the limping horse. I also related our previous conversation about the "creation of a commons". On my second day as Marketing Director for ABT Jon and Mark Foulkrod, then COO, confessed a concern.

"We think you will steal from us," Mark said straight out (that is the way Mark is). The comment surprised me so I asked the right question. "Why are you worried and what do you think I will 'steal","I asked.

Jon shared the story of a previous employee who "blogged for himself on our dime". I never met the person, but I explained ABT had little or nothing I could "steal".

It was my turn to shock them. I shared how, at that time, ABT's Klout score was 19 while mine was 45. Together, I went on to explain, we were stronger than either apart. We would create a commons mingling my content, ABT's and curating in other content from gurus, thought leaders and ABT customers to create a "rising tide" sure to lift their online reputation boat and mine.

"You will gain more if only due to our starting points," I shared. At the end of my tenure (December 2013) ABT's Klout score was 50, a 233% increase. Mine was 65, a 44% bump.

Paper.li and Scoop.it were MAJOR contributors to the rising tide of ABT's commons. Scoop.it helped test content marketing ideas and Paper.li creates more community faster for LESS work than any tool I know or use (and I use a passel of 'em).


The brilliance behind Paper.li, that they present an algorithm filter of content you've already shared and or mashedup, makes it the GREATEST and most under utilized (and just about the cheapest) content curation tool.

Startups are so WIDGET FOCUSED they don't think about the day they want to share their widget with the world. Paper.li is guaranteed to make "sharing day" easier and for the cost of...well just about NOTHING a startup receives a powerful ally. If you are a starutp or Internet marketer and DON'T use my friends in Switzerland's coolest tool since sliced bread you are nuts.

Oh, btw, when I shared data showing Paper.li was the most powerful community creation tool we had Jon and Mark didn't care if it "looked like us" or not (lol).

** PS. Paper.lis great community manager @Kelly Hungerford  just pointed out that if Paper.li had CSS and templating options then ABT's Paper.li would have looked like them. M


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Kelly Hungerford's comment, July 24, 2014 4:23 PM
Marty, you're awesome! If only we had had custom CSS and branding options back then... we could have branded a paper to fit their look and feel. LOL. You continue to be one of our greatest champions of not only Paper.li, but how Paper.li and Scoop.it can work together in a marketing strategy to build presence, community and get some work done. Thank you for that. In fact, I think a post is in order. You always inspire Marty, thank you!
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Can An Elephant Jump Over The Moon? Yes... as every Startup Knows

Can An Elephant Jump Over The Moon? Yes... as every Startup Knows | Startup Revolution | Scoop.it

Every Startup Is An Elephant High Jumper
Every startup entrepreneur reading this knows what I'm talking about. Everyday team Curagami (http://www.curagami.com) tries to make the graceful dancing and jumping elephants we see so well in our mind, dreams and brainstorms.

We rub the bottle hoping for I Dream of Jeanie.

We know ODDS and OBSTRUCTION are against us. In the boring world of limited possibilities elephants don't dance. In our world elephants sit at the table and worry about their hair before a night of Disco Inferno.

It is not that our dreams are unrealistic. All dreams are unrealistic. No, the real challenge is in turning the crank ONE MORE TIME. When we rode bicycles from Durham to Santa Monica there were days when that single thought was all we (really me since the rest of the team was 20 years younger lol) could think about.

Turn the crank one more time.

Don't give up. Never give up because you can ONLY discover what it looks like to see NO MORE ROAD by continuing to turn the crank. And on that day, the day when you see nothing but ocean, you will have achieved something NO ONE can take from you ever - the knowledge that YES Elephants can jump of the moon as every startup knows.

Here's hoping YOUR startup elephant is a jumper :).

Marty & Team Curagami,
American Tobacco Campus, Durham, NC



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Curagami Launching Into Friends Beta 7.4.14 - Help A Startup on the 4th of July via @Curagami

Curagami Launching Into Friends Beta 7.4.14 - Help A Startup on the 4th of July via @Curagami | Startup Revolution | Scoop.it

Help A Startup Over The 4th of July Holiday
If you have 15 minutes you can help a startup over the 4th. We are trying to keep this, our first, ASK to 15 minutes or less. Click 3 links and answer 3 questions and your feedback will help a startup!

Will post our landing page link as soon as we finish making it (lol). In the meantime checkout our Evolution of Web Design & Marketing infographic: http://www.Curagami.com .

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Websites Will Follow @Spotify From Utility To Experience via @eldsjal

Websites Will Follow @Spotify From Utility To Experience via @eldsjal | Startup Revolution | Scoop.it
Great Daniel Ek +Spotify Founder Interview On Utilities As Experiences
Great conversation with Spotify's Swedish founder on +The Charlie Rose Show… - Martin W. Smith - Google+
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Top 10 eCommerce Marketing Trends For 2014 [+ @Scenttrail Take]

Top 10 eCommerce Marketing Trends For 2014 [+ @Scenttrail Take] | Startup Revolution | Scoop.it

In last 15 years, eCommerce marketing has evolved a lot. It's no longer confined to keyword stuffing or PPC. In 2013, website optimization, guest blogging and responsive design was in vogue.


* Mobile optimization: Agree!
* Mobile advertising: Agree!
* Targeting wearable devices: Too Early (talk about more than target in 2014).
* Long-form content: Agree! (stories are about to rule the world).
* Social and search ads: Agree!
* Authorship branding: Agree!
* Omni-channel user experience: Agree!
* Better delivery: Agree!
Local SEO: For some this makes sense.
* Marketing automation: Harder to imagine in Ecom, but open to the idea of it.


Via YDeveloper
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Triangle Startup Factory Video Diary: Day 2 - Tap SEO Power of "Unrealized Networks"

Triangle Startup Factory Video Diary: Day 2 - Tap SEO Power of "Unrealized Networks" | Startup Revolution | Scoop.it

CrowdFunde team is attending startup school. This Triangle Startup Factory Dairy shares our journey. Day 2 = creation of "unrealized networks", UGC & SEO.

Day 2: Tapping Unrealized Networks
Wow, what a day. Started with a Scrum-like standup and then worked the Business Model Canvas with TSF Founder Chris Heivly and Whitney. Discussing CrowdFunde's SEO benefit we realized that many businesses have "unrealized networks".

Unrealized networks are your customers. One undeniable New SEO truth is commons or platforms like HuffPost and Facebook out perform all other models. Problem is how does a small business easily add a "commons" that won't cost them a million bucks in cash or time?

CrowdFunde to the rescue.

CrowdFunde's goal is to help our partners TAP the gold they carry in their unrealized network. When I was a Director of Ecommerce our mailing list was around 50,000. We communicated with our customers regularly because email marketing was the most profitable Internet marketing channel (by far).

What we DID NOT do was for a community. We didn't realize benefits from our network. This Video Diary includes a 2 minute video that walks you through our first cut at tapping "unrealized networks". Please share any thoughts, reactions or ideas.

We are in "startup school" at the Triangle Startup Factory in Durham, NC for 12 weeks and everything is up for grabs. Together we create a cool tool, a "get more with less" tool to help conquer the "New SEO".

Thanks, CrowdFunde team and Marty

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Come The Revolution ELEPHANTS Beat HIPPOS - Which One Are You?

Come The Revolution ELEPHANTS Beat HIPPOS - Which One Are You? | Startup Revolution | Scoop.it
Come The Revolution ELEPHANTS Beat HIPPOS
Are you an Elephant or a Hippo? Elephants react very different to what's next than hippos. Read trends below to…
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Pricing A Revolution - @Curagami Adds A Waitlist

Pricing A Revolution - @Curagami Adds A Waitlist | Startup Revolution | Scoop.it
Please Note: Waitlist Thanks to our friends at FedEx Curagami’s agency business, our incubation lab where we invest in customers and they invest in us, is currently CLOSED. With 4 active clients we have no room at the Inn. This doesn’t mean we can’t help. We have friends in every aspect of online marketing. Friends …
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Zillow-ification Of Content: How Startup Disruptors Roll Up Online Content

Zillow-ification Of Content: How Startup Disruptors Roll Up Online Content | Startup Revolution | Scoop.it

Added Zillow-ification of Content to Asking Key Ecommerce Questions Haiku Deck: http://shar.es/1gcmvT

The slide shares a common problem. Regional industries from banking to real estate have feedback loops that reinforce their regional-ness. They are big fish in small ponds.

Along comes startup entrepreneurs who understand the "socket layers" of information architecture in a platform world. They create a platform, roll up the regional content, tag, filter and package information that WAS free but held in a thousand places and SELL the package back to the proprietary and once powerful big fish in their small pond.

Google's only "boundary" is the web their only VOTE inbound links and the social and search clout earned. Google thinks and acts differently. Google fishes the world's oceans and will think about fishing on Mars should such a possibility present itself.

Information is free doesn't mean what you think. Information is free means information is boundless and so able to be formed and reformed in an infinite variety of ways. The power distribution of everything is something Google and their roll up students know and regional once powerful big fish learn the hard way.

How do I know so much about this? Some of my best friends are roll-up artists capable of hiding the pea or the red queen in ways so clever and adroit those paying for their information don't even seem to realize or know how badly they've just been zillow-ized :).

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3 Must Follow Content Curators via @Curagami

3 Must Follow Content Curators via @Curagami | Startup Revolution | Scoop.it

@Kelly Hungerfordand @Ally Greermay be the best community managers on the planet. We included our favorite storyteller / teacher ( @Karen Dietz since online communities will become more and more about stories (yours and THEIRS where theirs = customers and brand advocates).

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Kelly Hungerford's comment, February 5, 2:38 PM
Thank you Marty! What an honor being mentioned next to Ally and Karen. You ROCK!
Kelly Hungerford's comment, February 5, 2:38 PM
Thank you Marty! What an honor being mentioned next to Ally and Karen. You ROCK!
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How QDF Changes Content Marketing - Curagami

How QDF Changes Content Marketing  - Curagami | Startup Revolution | Scoop.it
Quality Deserves Freshness QDF is important to "new SEO". This post & Haiku Deck share marketing, tactics & strategy tips so QDF works for not against you.
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Twitter Clinic: 11 Points No Startup Can Afford To Ignore

Twitter Clinic: 11 Points No Startup Can Afford To Ignore | Startup Revolution | Scoop.it

New business, major ambitions, no budget… now what? You know your startup brand should have a Twitter account, the marketing opportunities can rocket your company into the big leagues.


It’s a free platform that puts businesses on a level playing field, where a decent Tweet can reach up to 271 million active users at an unprecedented speed. Using it correctly unlocks a huge return with little to no financial investment.


That sounds perfect – if you wanted to reach an audience of that size on almost any other medium you’d be paying an amount of money that most small businesses in the US could only dream of.


Getting a solid foothold on Twitter can be a challenge if your brand isn’t established yet. But Twitter users follow at least 5 brands on average, so they’re willing to be courted by you if you can appeal to them.


This means that in every industry there are startups using Twitter to grow their audience, increase their leads, help their customers, and ultimately improve their bottom line. Here’s how you can be one of them:


Via Brian Yanish - MarketingHits.com
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Great notes by Marketing Hits Brian Yanish, a trusted social media and content marketing source.

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3 Things 5,000 Startup Entrepreneurs Know You Should Too via @HaikuDeck

3 Things 5,000 Startup Entrepreneurs Know You Should Too via @HaikuDeck | Startup Revolution | Scoop.it

Wiki-ization of Marketing: Moving From Brands To Communities
1,342 views

As digital marketing becomes more about communities and less about control Wiki-like meritocracy is taking over.
http://shar.es/1nMGyS

Invisible Giant: Why the new SEO Is So Hard To See
2,317 views

The new SEO is being obscured by the social / mobile web, Google changes and the rapidly changing nature of content marketing & curation.
http://shar.es/1nM6nl

Tomorrow's Ecommerce Today
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Is it possible to design tomorrow's ecommerce website today? Yes
http://shar.es/1nM6rX

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Illusion of PPC and E-Mail Success Impacts SMBs & Startups via @Curagami

Illusion of PPC and E-Mail Success Impacts SMBs & Startups via @Curagami | Startup Revolution | Scoop.it

Never Ending Battle Truth, Justice & American Way
Tough "Dog Days" of summer for "Super Hero" marketing tactics. Here is a list of the dead and dying tactics:

SMB Marketing Tactics Costing More, Getting Less:

* Yellow Pages (near death). 
* Print ads (near death).

* Val-u-pak coupons (near death).

* Coupons of any kind (losing relevance with smartphone users)..

* Groupons (blows brands up almost beyond repair).
* Email marketing (sick due to social / mobile web). 
* Social Media Marketing (sick and getting sicker fast). 
* Content Marketing.(content shock sick).

* Ecommerce (too many stores, same offerings).
* PPC (paying more to get less). 
* Retargeting (cat out of bag, so sick efficacy declining).
* Video Marketing (steep learning curve, expensive). 
* Viral Marketing (everyone has that cold now & hit or miss). 
* Cause Marketing (not as unique as once was & live or die with partner).

* Celebrity Marketing (expensive and live or die with branded celeb).

* SEO (don't even get us started, all but gone, baby, gone). 

Many of these "SMB" tactics are in a startup's launch plan too. Good luck with that. Startups have to double down on asynchronous tactics since their money is tight and they have little or no brand awareness yet.

Favorite startup asynchronous tactics of ours include:

* OPN (tap Other People's Networks).
* OPM (tap Other People's Money via crowdfunding).
* Crowdfunding.
* Friends-of-Friends marketing.
* Community (start handing of the keys to your content early).
* Partnerships.
* OPC (Other People's Content via content curation with attribution(.
* Video Marketing (learning curve and expense scares most away).
* Events.
* Training.
* Contests & Games.

That last bullet can be especially powerful for startups. Remember to create tools needed to empower advocates, contributors and Sherpas. Make it easy to help you by providing graphical tools, listening and curating content into a social space (curation is a form of social reward).  

 

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Curagami Launches Into "Friends Beta" &Needs Your Help via @Curagami

Curagami Launches Into  "Friends Beta" &Needs Your Help via  @Curagami | Startup Revolution | Scoop.it

Our Startrup Factory funded startup Curagami, a content marketing tool for merchants and content marketers who "get it", lauched into "Friends Beta" yesterday & we need your help.

We need help teasing out the good stuff and toss the trash. As any startup learns problems multiple. Easy to solve the problem for all the right reasons. Together we can create tools needed by merchants and publishers to KNOW what content matters to who and why.

LESS STRESSFUL is our goal after spending years gambling with millions we want to provide a MAP merchants and content marketers can use to enjoy the journey. Hope you will join our journey and visit our landing page at:
http://www.curagami.com/friends-beta/


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Hey Startups Stop Making Sense via @Curagami

Hey Startups Stop Making Sense via @Curagami | Startup Revolution | Scoop.it

We are emotional people on a spiritual journey. Why is logic the most common approach to online selling? 5 Tips so your digital marketing makes less sense.

Startups BELIEVE in the widget. Talk to any Venture Capitalists and they will tell you they invest in teams not ideas. Ideas change. Teams capable of making the many pivots any new idea needs are worth their weight in gold.

Go to 100 startup websites and teams, if they are there, are pushed to the background as the WIDGET takes center stage. This is because we believe the way to "make a sale:" is to use logic.

Logic is tyranny when what we seek is emotional connection . This post shares 5 tips to avoid logic's tyranny:


* Listen More.

* Control Less, Collaborate More.

* As community forms listen and curate.

* Empower your advocates and Sherpas.

* MOVEMENTS not campaigns.


Startups need to forget the widget and remember we are spiritual beings having a human experience not the other way around.


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6 Experts Reveal How to Be a Content Ideation Star - BuzzSumo [+ @Curagami Co-Founder Phil Buckley]

6 Experts Reveal How to Be a Content Ideation Star - BuzzSumo [+ @Curagami Co-Founder Phil Buckley] | Startup Revolution | Scoop.it
Ever been stuck trying to come up with a really good concept for a piece of content? If you haven’t then I think you’re lying. Content ideation can be incredibly challenging and we’ve all struggled.
I’m not talking about churning out yet-another-rehashed-blog-post, but generating ideas for valuable, unique and highly shareable content that your readers will love. It’s not that easy.
To help with the challenge, I’ve rounded up a mixture of six experts who do this daily and asked them to share their best tips. Whether you’ve just started your blog, or you’ve been doing this for years, there’s bound to be some useful advice below.
In a rush? I’ve summarised each expert’s techniques in a ‘Key takeaways’ section below.


 
Phil Buckley – Curagami.com 
For me, I need my team around me to function at 100%. Trying to create a great content idea all by yourself is …
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Startup Tips From CEO Dognition - The Personality Test For Dogs

Startup Tips From CEO Dognition - The Personality Test For Dogs | Startup Revolution | Scoop.it

Lunch With Smart Dogs at Triangle Startup Factory
Kip Frey (www.linkedin.com/pub/kip-frey/36/b09/384 pictured in middle above) is a smart entrepreneur who one might say has "gone to the dogs". Kip spoke at Free Lunch Friday at +Triangle StartUp Factory today about Dognition (https://www.dognition.com/ ).

Dognition is a Myers/Briggs personality test for dogs. During an hour long fascinating conversation Kip made several points we've heard consistently from Chris and Dave at TSF such as:

* Ideas that "seem true" create their own momentum.
* Look for ideas that "create a new category".
* Ideas with great partnership hooks work best since partners help create scale with OPL (Other Poeple's Lists) and OPC (Other People's Content).

Dognition is a cool idea since we humans are always anthropomorphizing our animals. Now you can do a test AT HOME with your dog to figure out which one of 9 classifications your dog's personality falls within. You can compare your dog to dogs in your area, across the country or possibly the world (soon Kip mentioned they are already speaking to interested parties in China).

I found Kip and Dognition's #brandingstrategy fascinating. Kip and the team at Dognition spent a year working on the #DIY version of their test. They needed enough data shared by "citizen scientists" after taking their test that the hard work created in the lab held up even in the DIY home version.

"I think people are more interested in their dogs than in their DNA," Kip said at one point and I agree. There are 70M dog owning families in America (so one in three roughly) and each year brings 7M new dogs to market.

_____________________________________
Branding            vs                   Scale

The tension between creating a brand with meaning and the scale necessary to support that meaning was interesting. Kip decided to do a deal with Purina One to gain scale. Sounds like he had to defend the sizable deal with his board because they were worried about "brand purity".

#branding is tricky. Too much scale too fast could marginalize the brand. The science at the core of the test is something that could be seen as goofy in the wrong context. By doing an exclusive with Purina One for 2014 Dognition gets millions in partner ad dollars - the test is a freebie if dog owners complete a 28 day "Purina One 28 Day Challenge" (http://www.purinaone.com/dogs/28-Day-Challenge/main-page ).

Cool promo and great legitimacy for Dognition and possibly just the right amount of scale. Partnerships bring interesting challenges. Dognition can get swallowed whole by Purina, and can anyone spot the BIG #socialmarketing error on the Purina One challenge page? http://www.purinaone.com/dogs/28-Day-Challenge/main-page

ERROR - Love that Purina is using Tweets, but seeing 46 day old Tweets HURTS the social legitimacy of their campaign. A 46 day old tweet from a customer is fine IN ROTATION, but what if the only representation I see has old content?

When curating old and new social content from Purina and users always have something in the roll that is current, only several hours hold max. Using customer Tweets is brave, but stale in its current implementation. Even if the Purina staff creates Tweets today that related to something that happened 46 days ago have something current on social.

Building  a #story off of #UGC is what +CrowdFunde is all about. Conversations require different #contentcuration and #contentcreation than promotional push. Purina One's misuse of #SMM is a perfect validation for a tool like CrowdFunde that helps create, curate and converse with the most valuable content on earth - User Generated Content (UGC).

By isolating old tweets without a clear understanding about why they are there, other than being self congratulatory, Purina destroys what they hope to build - active, alive conversations.

We think Dognition will have great conversations since learning your dog's personality feels like something MADE for social shares, but HOW you share social conversations is tricky as a big brand like Purina proves. Turning conversations into #engagemn and #loyalty is trickier still.

Cool talk today with many lessons for #startups and #Internetmarketers . Dognition is going to be on 60 Minutes in April and they will have a reality TV show on Nat Geo Wild so conversations will happen. Team at CrowdFunde wishes our fellow Durham #startup   luck and a free CrowdFunde installation if they want to discover how to build community on a scale hard to knock down or duplicate...because building ongoing engagement after initial novelty is based on the quality, frequency and value of Dognition's (and any brand's) CONVERSATIONS!

Thanks to Kip for speaking with TSF startups today! Marty

PS. Kip asked for feedback on the Dognition site and since I know there are a lot of ecommerce conversion experts that follow me send me your thoughts and I will pull together 5 to 10 "would be better if" kinds of feedback for https://www.dognition.com/ .

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Scooped by Martin (Marty) Smith
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How Netflix & Amazon Change Content Curation & What That Means For Startups

How Netflix & Amazon Change Content Curation & What That Means For Startups | Startup Revolution | Scoop.it

Netflix & Amazon play the online merchandising game differently than their bricks to clicks former print catalog or brick and mortar retailers. The WAY both these brilliant companies approach content creation and curation present opportunities for starts including:

* Create SaaS tools that spin and snip content in similar ways.

* Learn to tag information with new dimensions.

* Once data has new dimensions create merchandising tools.

* Increase the ease and use of predictive modeling online.

* Use cloud based computing to achieve more "server side" power.

* Make decisions in near real time.

* Create crowdfunding systems to relieve financial & operational pressure.

* Create User Generated Content engines such as Netflix's reviews-based "SMART" system. 

The content area is RICH with startup potential. Online merchants and their Software As A Service (SaaS) inbound content marketing cousins must find ways to spin and snip information into more and more powerfully intelligent "buyer assist" systems. 

Startups who find ways to convert DATA into information and information into buying aids have a rich future ahead. The future always converts better and we are about to take an order of magnitude leap in online conversion, engagement and merchandising thanks to a new generation of Netflix-like "merchandising" tools.   

 

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