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Our Future Depends On Startup Heroes.
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Websites Will Follow @Spotify From Utility To Experience via @eldsjal

Websites Will Follow @Spotify From Utility To Experience via @eldsjal | Startup Revolution | Scoop.it
Great Daniel Ek +Spotify Founder Interview On Utilities As Experiences
Great conversation with Spotify's Swedish founder on +The Charlie Rose Show… - Martin W. Smith - Google+
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Rescooped by Martin (Marty) Smith from Digital-News on Scoop.it today
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Google's Zero Moment Is The Ultimate Moment of Truth

Google's Zero Moment Is The Ultimate Moment of Truth | Startup Revolution | Scoop.it
In 2012, Google along with Jim Lecinski published a fantastic book that explored how digital customers made decisions in what Google refers to as "The Zero Moment of Truth."The ZMOT as it's (While slightly dense, this is a good read on digital...

Via Rami Kantari, Thomas Faltin
Martin (Marty) Smith's insight:

Very cool ZMOT (Zero Moment of Truth). Too late to write much now, will fill in tomorrow. Marty

Great comment by @Marc Kneepkens on his Rescoop to his Competitive Edge feed:

Marc Kneepkens's insight:

The 'digital experience' is changing marketing. People still respond emotionally to an 'increasing' numer of stimuli. The art of getting a response must adapt to the new media. Every day new tools and new ways to reach the client appear.


Successful companies understand this. Companies such as Google, Facebook, Pinterest, Twitter, focus new ways of reaching out to the comsumers' not so new emotional respons. Reaching out has grown into a huge "new" phenomena called social media.


Playing our new social media games well and understanding them will mean success or failure.




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Marc Kneepkens's curator insight, November 22, 2013 5:28 AM

The 'digital experience' has changed marketing completely. People still respond emotionally to the 'increasing' amount of stimuli. The art of getting a response has to adapt to the new media, every day new tools and new ways to reach the client appear. Successful companies understand this very well, companies such as Google, Facebook, Pinterest, Twitter, and more. Focusing on one or more aspects of these new ways of reaching out to the not so new responses of comsumers has grown into huge new phenomena, the social media. Playing these well and understanding them well will mean success or failure.

Amanda Groover's curator insight, November 23, 2013 7:02 PM

The more we can understand how Google thinks, the more we learn about how to work with Google. It doesn't mean it always follow logic, but it does help you promote your brand!

Rescooped by Martin (Marty) Smith from Social Networking for small business
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Facebook vs LinkedIn [infographic]

Facebook vs LinkedIn [infographic] | Startup Revolution | Scoop.it
Choosing between Facebook and LinkedIn might not be an easy choice. You probably know both platforms as a user. Let's try to analyze those two systems in order for you to decide which one to use.

Via Georgina Lester, Mark Gittos
Martin (Marty) Smith's insight:

Each social net has it own rhythm. Matching your marketing and brand position to the right social net is important. This helpful infographic discusses how and when to use LinkedIn vs. Facebook.

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Nicoletta Gay's curator insight, March 29, 12:47 PM

The standard answer usually is: Facebook is for B2C while LinkedIn is for B2B. It is actually more complex than that.    

Victor Juarez's curator insight, March 31, 2:55 PM

Facebook or  Linkedin? Mejor las dos pero si hay que elegir...

Dawn Jensen's curator insight, April 8, 2:59 PM

For those who are looking to see how they would reach a potential client or prospect, here's a great way to see top-tiered social networks side by side.

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Why Groupon Doesn't Work - New Media Leaders

Why Groupon Doesn't Work - New Media Leaders | Startup Revolution | Scoop.it

I wrote this piece for New Media Leaders because GROUPON is a brand wrecking ball. Groupons absurd deals destroy years of hard work on small business value propositions.

Least you think I am piling on, Groupon fired Founder Andrew Mason today, I've been meaning to write this article for a long time. Just wasn't mad enough until today (lol).  

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