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Websites Will Follow @Spotify From Utility To Experience via @eldsjal

Websites Will Follow @Spotify From Utility To Experience via @eldsjal | Startup Revolution | Scoop.it
Great Daniel Ek +Spotify Founder Interview On Utilities As Experiences
Great conversation with Spotify's Swedish founder on +The Charlie Rose Show… - Martin W. Smith - Google+
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Startup Tips From CEO Dognition - The Personality Test For Dogs

Startup Tips From CEO Dognition - The Personality Test For Dogs | Startup Revolution | Scoop.it

Lunch With Smart Dogs at Triangle Startup Factory
Kip Frey (www.linkedin.com/pub/kip-frey/36/b09/384 pictured in middle above) is a smart entrepreneur who one might say has "gone to the dogs". Kip spoke at Free Lunch Friday at +Triangle StartUp Factory today about Dognition (https://www.dognition.com/ ).

Dognition is a Myers/Briggs personality test for dogs. During an hour long fascinating conversation Kip made several points we've heard consistently from Chris and Dave at TSF such as:

* Ideas that "seem true" create their own momentum.
* Look for ideas that "create a new category".
* Ideas with great partnership hooks work best since partners help create scale with OPL (Other Poeple's Lists) and OPC (Other People's Content).

Dognition is a cool idea since we humans are always anthropomorphizing our animals. Now you can do a test AT HOME with your dog to figure out which one of 9 classifications your dog's personality falls within. You can compare your dog to dogs in your area, across the country or possibly the world (soon Kip mentioned they are already speaking to interested parties in China).

I found Kip and Dognition's #brandingstrategy fascinating. Kip and the team at Dognition spent a year working on the #DIY version of their test. They needed enough data shared by "citizen scientists" after taking their test that the hard work created in the lab held up even in the DIY home version.

"I think people are more interested in their dogs than in their DNA," Kip said at one point and I agree. There are 70M dog owning families in America (so one in three roughly) and each year brings 7M new dogs to market.

_____________________________________
Branding            vs                   Scale

The tension between creating a brand with meaning and the scale necessary to support that meaning was interesting. Kip decided to do a deal with Purina One to gain scale. Sounds like he had to defend the sizable deal with his board because they were worried about "brand purity".

#branding is tricky. Too much scale too fast could marginalize the brand. The science at the core of the test is something that could be seen as goofy in the wrong context. By doing an exclusive with Purina One for 2014 Dognition gets millions in partner ad dollars - the test is a freebie if dog owners complete a 28 day "Purina One 28 Day Challenge" (http://www.purinaone.com/dogs/28-Day-Challenge/main-page ).

Cool promo and great legitimacy for Dognition and possibly just the right amount of scale. Partnerships bring interesting challenges. Dognition can get swallowed whole by Purina, and can anyone spot the BIG #socialmarketing error on the Purina One challenge page? http://www.purinaone.com/dogs/28-Day-Challenge/main-page

ERROR - Love that Purina is using Tweets, but seeing 46 day old Tweets HURTS the social legitimacy of their campaign. A 46 day old tweet from a customer is fine IN ROTATION, but what if the only representation I see has old content?

When curating old and new social content from Purina and users always have something in the roll that is current, only several hours hold max. Using customer Tweets is brave, but stale in its current implementation. Even if the Purina staff creates Tweets today that related to something that happened 46 days ago have something current on social.

Building  a #story off of #UGC is what +CrowdFunde is all about. Conversations require different #contentcuration and #contentcreation than promotional push. Purina One's misuse of #SMM is a perfect validation for a tool like CrowdFunde that helps create, curate and converse with the most valuable content on earth - User Generated Content (UGC).

By isolating old tweets without a clear understanding about why they are there, other than being self congratulatory, Purina destroys what they hope to build - active, alive conversations.

We think Dognition will have great conversations since learning your dog's personality feels like something MADE for social shares, but HOW you share social conversations is tricky as a big brand like Purina proves. Turning conversations into #engagemn and #loyalty is trickier still.

Cool talk today with many lessons for #startups and #Internetmarketers . Dognition is going to be on 60 Minutes in April and they will have a reality TV show on Nat Geo Wild so conversations will happen. Team at CrowdFunde wishes our fellow Durham #startup   luck and a free CrowdFunde installation if they want to discover how to build community on a scale hard to knock down or duplicate...because building ongoing engagement after initial novelty is based on the quality, frequency and value of Dognition's (and any brand's) CONVERSATIONS!

Thanks to Kip for speaking with TSF startups today! Marty

PS. Kip asked for feedback on the Dognition site and since I know there are a lot of ecommerce conversion experts that follow me send me your thoughts and I will pull together 5 to 10 "would be better if" kinds of feedback for https://www.dognition.com/ .

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Startups When In Doubt Create A Contest: CrowdFunde Partner Contest

Startups When In Doubt Create A Contest: CrowdFunde Partner Contest | Startup Revolution | Scoop.it

Startups & Contests
Most #startups don't wake up thinking about #contentmarketing. Most startup entrepreneurs are builders. They want to build. Sometimes it is better to let others build FOR YOU.

Better because our new Google marketing world is based on three things:

* What You Say & Do. 
* What others Think about what you said and did.
* Being LOVED by an increasing number of "brand advocates".

Some startups may get all of those things from an APP store, but why risk putting all eggs in a single basket when content marketing isn't hard nor does it need to take much time.

Contests are a favorite of mine. When STUCK and there's no time to cold call or no money to support "outbound sales" create content to bring who you need into your orbit. Contests are great for that. Give away something of value, such as a "better website", and review your entries. 

If a contest feels too random you may be right, so don't put all eggs in that basket either. Continue to work your personal network to find great partners and be sure to update your contest. Closer something gets to FULL the more people want it (lol).  

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AslamB's comment, February 13, 8:59 AM
You're welcome Martin!
Glenn Laken's curator insight, March 3, 3:51 PM

Reviews & Fresh Content are Key !

 

And I agree 100% the new Google marketing world is based on three things:

* What You Say & Do. 
* What others Think about what you said and did.
* Being LOVED by an increasing number of "brand advocates".

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Secrets For Revolutionaries via ScentTrail Marketing

Secrets For Revolutionaries via ScentTrail Marketing | Startup Revolution | Scoop.it

Creating A Revoltion is HARD
May be hard, but MOVEMENTS are powerful ideas. Campaigns are not movements. Campaigns are more about YOU than THEM. My advice is learn secrets for revolutionaries and remove US vs. THEM makreting in favor of Save The World Marketing.

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The New Ecommerce: Launching Story of Cancer Store

The New Ecommerce: Launching Story of Cancer Store | Startup Revolution | Scoop.it

If after a grinding six months of work you'd told me I would be able to create an ecommerce store in 5 days for FREE (other than my time) I would have said you were crazy. Turns out I did just that over the last four sleepless nights.

The BIG lesson from launching the Story of Caner Store (every dollar raised goes to help the Story of Cancer Foundation and projects such as http://www.curecancerstarter.org) is EVERY business should have a "new ecommerce" store.

Stores provide SEO, branding and customer engagement benefits. If you can achieve ONE of those three things for little of no investment wouldn't you? Most Internet marketing teams would say YES.

I would too.

Hope you will shop the Story of Cancer Store this weekend and appreciate your support. There are some rough edges still, so comment or email MartinSelllingZoe(at)aol and I will fix.

http://storyofcancer.gostorego.com/

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CAEXI BEST's curator insight, June 8, 2013 3:16 PM
Le New Ecommerce: Histoire Lancement de la boutique du cancer
Martin (Marty) Smith's curator insight, June 25, 2013 9:41 PM

We've made more than a hundred bucks and sold my house, so "selling out" to help cure cancer is well underway. Thanks for your help. 

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Top 10 eCommerce Marketing Trends For 2014 [+ @Scenttrail Take]

Top 10 eCommerce Marketing Trends For 2014 [+ @Scenttrail Take] | Startup Revolution | Scoop.it

In last 15 years, eCommerce marketing has evolved a lot. It's no longer confined to keyword stuffing or PPC. In 2013, website optimization, guest blogging and responsive design was in vogue.


* Mobile optimization: Agree!
* Mobile advertising: Agree!
* Targeting wearable devices: Too Early (talk about more than target in 2014).
* Long-form content: Agree! (stories are about to rule the world).
* Social and search ads: Agree!
* Authorship branding: Agree!
* Omni-channel user experience: Agree!
* Better delivery: Agree!
Local SEO: For some this makes sense.
* Marketing automation: Harder to imagine in Ecom, but open to the idea of it.


Via YDeveloper
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Facebook vs LinkedIn [infographic]

Facebook vs LinkedIn [infographic] | Startup Revolution | Scoop.it
Choosing between Facebook and LinkedIn might not be an easy choice. You probably know both platforms as a user. Let's try to analyze those two systems in order for you to decide which one to use.

Via Georgina Lester, Mark Gittos
Martin (Marty) Smith's insight:

Each social net has it own rhythm. Matching your marketing and brand position to the right social net is important. This helpful infographic discusses how and when to use LinkedIn vs. Facebook.

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Nicoletta Gay's curator insight, March 29, 3:47 PM

The standard answer usually is: Facebook is for B2C while LinkedIn is for B2B. It is actually more complex than that.    

Victor Juarez's curator insight, March 31, 5:55 PM

Facebook or  Linkedin? Mejor las dos pero si hay que elegir...

Dawn Jensen's curator insight, April 8, 5:59 PM

For those who are looking to see how they would reach a potential client or prospect, here's a great way to see top-tiered social networks side by side.

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Google's Zero Moment Is The Ultimate Moment of Truth

Google's Zero Moment Is The Ultimate Moment of Truth | Startup Revolution | Scoop.it
In 2012, Google along with Jim Lecinski published a fantastic book that explored how digital customers made decisions in what Google refers to as "The Zero Moment of Truth."The ZMOT as it's (While slightly dense, this is a good read on digital...

Via Rami Kantari, Thomas Faltin
Martin (Marty) Smith's insight:

Very cool ZMOT (Zero Moment of Truth). Too late to write much now, will fill in tomorrow. Marty

Great comment by @Marc Kneepkens on his Rescoop to his Competitive Edge feed:

Marc Kneepkens's insight:

The 'digital experience' is changing marketing. People still respond emotionally to an 'increasing' numer of stimuli. The art of getting a response must adapt to the new media. Every day new tools and new ways to reach the client appear.


Successful companies understand this. Companies such as Google, Facebook, Pinterest, Twitter, focus new ways of reaching out to the comsumers' not so new emotional respons. Reaching out has grown into a huge "new" phenomena called social media.


Playing our new social media games well and understanding them will mean success or failure.




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Marc Kneepkens's curator insight, November 22, 2013 8:28 AM

The 'digital experience' has changed marketing completely. People still respond emotionally to the 'increasing' amount of stimuli. The art of getting a response has to adapt to the new media, every day new tools and new ways to reach the client appear. Successful companies understand this very well, companies such as Google, Facebook, Pinterest, Twitter, and more. Focusing on one or more aspects of these new ways of reaching out to the not so new responses of comsumers has grown into huge new phenomena, the social media. Playing these well and understanding them well will mean success or failure.

Amanda Groover's curator insight, November 23, 2013 10:02 PM

The more we can understand how Google thinks, the more we learn about how to work with Google. It doesn't mean it always follow logic, but it does help you promote your brand!

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5 Ways Your Logo Impacts Your Social Presence | BusinessBlogs Hub

5 Ways Your Logo Impacts Your Social Presence | BusinessBlogs Hub | Startup Revolution | Scoop.it
Social media presence is essential to business success. It is the most efficient way for companies to communicate with their target market and express what they have to offer.
Martin (Marty) Smith's insight:

TRUST is built on many things your logo, you website's nonverbal communicaiton, how easy it is to understand and about 100 other CSFs (Critical Success Factors). This post takes a hard look at how your logo impacts creation of online trust. 

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Silvano Bonini's curator insight, July 16, 2013 10:11 AM

Ogni nuova Azienda deve essere riconoscibile con un logo ben studiato, per sviluppare una forte presenza sui social network, un logo accattivante incoraggia la condivisione di contenuti e di conseguenza la crescita della presenza nella comunità social.

Amanda Groover's curator insight, October 28, 2013 1:42 PM

Your brand awareness is important!  Everywhere your logo appears is an opportunity for your business to succeed or fail.  Great article on logos and social media. 

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Why Groupon Doesn't Work - New Media Leaders

Why Groupon Doesn't Work - New Media Leaders | Startup Revolution | Scoop.it

I wrote this piece for New Media Leaders because GROUPON is a brand wrecking ball. Groupons absurd deals destroy years of hard work on small business value propositions.

Least you think I am piling on, Groupon fired Founder Andrew Mason today, I've been meaning to write this article for a long time. Just wasn't mad enough until today (lol).  

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