Build engaged audiences through publishing by curation.
Sign up with Facebook
Sign up with Twitter
Sign up with Linkedin
I don't have a Facebook, a Twitter or a LinkedIn account
Start a free trial of Scoop.it Business
Social media presence is essential to business success. It is the most efficient way for companies to communicate with their target market and express what they have to offer.
TRUST is built on many things your logo, you website's nonverbal communicaiton, how easy it is to understand and about 100 other CSFs (Critical Success Factors). This post takes a hard look at how your logo impacts creation of online trust.
Are you sure you want to delete this scoop?
Your brand awareness is important! Everywhere your logo appears is an opportunity for your business to succeed or fail. Great article on logos and social media.
Building on the Social Web
A few months ago, I embarked in a project which has become more and more engaging and exciting as the weeks progress. With my partner Erik Lumer, we have been working hard in the development and distribution of a product called CircleMe, which Saul quickly spotted on his radar just less than a month from our public release, on October 4th, 2011. Our vision with CircleMe is to create an online environment where users can take advantage of technology and the social web to enjoy more their passions and interests in life (i.e., their “likes”).
Social Graph Power
The way we want to achieve this is by asking users to “connect” to the things and topics they love, and then CircleMe will leverage clever algorithms along with the power of the social graph to surface relevant content and new items tailored to each user. To get there, we need to move gradually. The first step has been to create an engaging environment where users can easily express all their ‘likes’ and discover (in a serendipic way) new things of potential interest. Then, as activity increases, we will have enough data to reach the goal to surface relevant content in a timely fashion for any interested user...