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Scooped by Martin (Marty) Smith!

Holiday Ecommerce: 5 Storytelling Tips via Curagami

Holiday Ecommerce: 5 Storytelling Tips via Curagami | Startup Revolution |

Telling Holiday Ecom Stories
Why do most online merchants shy away from stories in the 4th quarter? Time to make the donuts doesn't mean stories don't matter. Shout less, listen more and telling better stories means your online commerce website wins this holiday season. Here are our 5 Holiday Ecommerce Storytelling Tips: 

* Create Umbrella Themes

* Tell Price, Shipping, and Guarantee Stories

* Share Brand Relevant Customer Stories

* Tell Seasonal VISUAL Stories


Discover more 4Q storytelling tips for online merchants:

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Rescooped by Martin (Marty) Smith from Digital Brand Marketing!

Developing The Habit Of Noticing Stories + Free E-Book

Developing The Habit Of Noticing Stories + Free E-Book | Startup Revolution |
Visit one of Australia's top rated business blogs. The team at Anecdote share insights on business strategy, storytelling, leadership and collaboration.

Via Karen Dietz, Os Ishmael
Martin (Marty) Smith's insight:

Great @Karen Dietz share on her favorite topic - storytelling.

Karen Dietz's curator insight, February 11, 2015 1:52 PM

Article Link: 

This Monday I was working with a client. Their company is littered with stories. Yet the CEO was lamenting, "What stories do we have to tell??!! I can't think of a single one!"

The problem was quickly fixed, and it is a common one my clients tell me about. So imagine my delight when this morning I receive the latest newsletter from my biz story colleague Shawn Callahan, CEO of Anecdote. His latest blog post is all about how to notice stories.

He's got some great tips in this quick article. Even better, scroll down to gain additional insights addressing other issues in business storytelling.

But wait wait! Don't go yet! Shawn also announced that his latest free e-book is now available for download: Character Trumps Credentials: 171 questions that help leaders tell great stories that influence, inspire and engage.

In coaching and workshops I always spend time on "the art of the question". Shawn has developed a great resource. Some of the questions use classic story prompts. Others might take an additional question or two to get to the story. Regardless, go grab this now and start using it.

This review was written by Karen Dietz for her curated content on business storytelling at 

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Get HIRED Or BOUGHT By Warren Buffett Tips To Practice TODAY

Get HIRED Or BOUGHT By Warren Buffett Tips To Practice TODAY | Startup Revolution |

Getting hired or bought by Warren Buffett would be cool. This Haiku Deck includes tips inspired by Buffett's interview process so YOU get HIRED or BOUGHT by the Oracle of Omaha.

5 Tips Inspired By Buffett's Interview Process
* Solve puzzles & challenge yourself daily. DO SOMETHING NEW today.
* Achieve a Big Hairy Audacious Goal (BHAG).
* Develop PATIENCE (take a lickin' keep on tickin').
* LISTEN Better and have loved one GRADE you.

Also tossed in the 5 rules of improv (mostly because I love 'em). Do these things, practice these these ideas and you will be ready when the Oracle calls.

Neil Lesfrance's curator insight, August 16, 2014 7:27 AM Learn How To Get People To Market Your Products For You

Rescooped by Martin (Marty) Smith from Digital Storytelling!

Trying Creates More Love Than Success: Pixar's 22 Rules to Phenomenal Storytelling

Pixar's 22 Rules to Phenomenal Storytelling, originally tweeted by Emma Coats.

Via José Carlos
Martin (Marty) Smith's insight:

Panda, Penguin, Hummingbird's Secret Implication = Storytelling
It feels like we are about to enter a storytelling renaissance across many media (video, web copy, infographics) because the secret implication o f Google's many algorithm changes is things that keep people on your site are GOOD.

Things that drive people from your site are BAD. Ever know anyone to leave in the middle of a great story? These days we are all so phone-centric breaking one spell with another is key.

Here is a great deck sharing Pixar's storytelling secrets such as:

* You admire characters more for their trying than their success.
* Audience Love different things than writers do.

* Simplify. Focus. Combine (and learn to love giving stuff up).

* What is your character GREAT AT? Now challenge them with the opposite of what they are great at.
* Endings are HARD, so figure it out before the middle.

* Finish your story, let go move on, do better next time.

That last line about letting go speaks to not "Sistine Chapeling", or seeking a false perfection. Send your website out into the world to grow up since your products, content and marketing can only become great by failing a little.


Patrice McDonough's curator insight, November 27, 2013 2:15 PM

What's your story? I love storytelling. Irish roots I guess.

Melissa Marshall's curator insight, December 15, 2013 1:56 AM

A great little Slideshare on telling wonderful stories. 

Dannielle Langenbaker's curator insight, April 8, 2014 2:53 AM

This Scoop is to assist you on the important values of Story writing. This will be of value to you when writing your short story for assesment. It suggests questions to consider when creating your character, your stories obstacles and outcomes. Refer back to this scoop if you need over the duration of this course.

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Content Marketing, Storytelling and UGC are the New SEO

Content Marketing, Storytelling and UGC are the New SEO | Startup Revolution |

Startups Can Jump The Class
If you are new to content marketing understanding how content marketing's four gears create a "virtual cycle" can help you jump the class. Content marketing's gears:

* Curation.
* Creation.
* Social.

* Ecommerce.

Clean Slate content marketers, thos so new to the game they have few preconceived ideas, can move to the head of the class by organizing their marketing differently and in alignment with ideas shared in Content Marketing's Gears.  

Marco Gabrielli's curator insight, September 15, 2013 6:21 AM

"Curation is LISTENING. Curation is listening with intent. When, like Robin Good, you curate an important pool of information such as "cool new social media and Internet marketing tools" followers can spend LESS time worrying about finding new cool tools themselves. We learn where to go WHEN we need certain kinds of information."



 -- But curation is also a Great WORK, which allows us to understand the economics of information on the web. :-)

(Ringrazio Stefano per il link)

Level343's comment, September 17, 2013 1:14 PM
Hey Angela, until we no longer use content to communicate It will continue to be King :-)
Level343's comment, September 17, 2013 1:15 PM
Marco, grazie a lei :-)
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People Marketing: How I Learned To Love People - Curagami

People Marketing: How I Learned To Love People - Curagami | Startup Revolution |

People Marketing shares hard won tips, ideas and stories about loving, curating, listening to your people to create winning online marketing.

We included this link in our Startups Revoluiton because startups are so WIDGET focused they forget PEOPLE provide the context and emotional connection needed to SELL. It is understandable that YOU love your widget, but your customers love THEMSELVES much more.

Creating "like me" moments mean your "product" becomes a movement your customers want to join. This journey from YOU and THEM (customers) to WE is the most important journey every website and all marketing is on whether the creators know it or not.  

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Suggested by Marius Fermi!

10 Truths of Simply Selling [Slidedeck] | Tactical Sales

10 Truths of Simply Selling [Slidedeck] | Tactical Sales | Startup Revolution |
It’s time we take a step back, away from all of the ideas and best practices of sales and the art that is selling and consider what the simple, indisputable truths are of selling.
Martin (Marty) Smith's insight:

A tad "old school" but helpful selling tips such as:

#1 Initiating Contact

#2 Quick Qualification

#3 Demonstrate Your Offer


There are 10 similar "sales 101" tips. P&G taught me an excellent format to tell a sales story (back in the day lol):

Summarize The Situation (set up your pitch factually)
State The Idea (clear, short, punchy)
Explain How It Works (use examples and made to stick analogies)
Share Benefits (only two benefits make or save money)

We BUY with EMOTION and that format is organized around logic, but skillful salespeople know how to weave that format into what feels like a spontaneous and relevant story.

One of my favorite quotes is the old Indian saying:

Tell me a fact and I’ll learn. Tell me a truth and I’ll believe. But tell me a story and it will live in my heart forever.

Use the P&G format to organize but then riff a story, follow up with relevant links and social media to "simply sell" today.

Jeremy Barton's curator insight, October 16, 2014 2:12 AM

Simple and effective

Rescooped by Martin (Marty) Smith from Digital Marketing!

Business Storytelling: 5 Mistakes Most Storytellers Make

The purpose of this presentation is to list 5 typical mistakes people make when sharing stories in business settings.

The 5 Storytelling Mistakes in Biz:

* Don't say "Let Me Tell You A Story" in a business context.
* Stories and facts should be intermingled in biz storytelling.

* Easy to get the "Hero" wrong (THEM not YOU).
* Story must relate to real world "routines", "habits" & realities.
* Repeat, Rinse, Repeat and so on.

Via Karen Dietz, Marta Filipe
Martin (Marty) Smith's insight:

Funny was just thinking about how everything starts with a story now. Didn't think about these five "mistakes" though. Great post.

No Boxes's curator insight, July 24, 2014 4:31 PM

How to tell your #business story.

massimo scalzo's curator insight, July 27, 2014 8:34 AM

Thank You Karen ! It's very very interesting !!!

Alain Theriault MBA's curator insight, July 29, 2014 12:22 PM

the more information overload out there, the more it becomes important to be able to tell a memorable story!

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Google Revolution's Profound Implications - Atlantic BT

Google Revolution's Profound Implications - Atlantic BT | Startup Revolution |
Google's New SEO Revolution wants improving heuristics the kind created by storytelling, cause and video marketing, the new Critical Success Factors.
Martin (Marty) Smith's insight:

More than a new sheriff we live when every old paradigm is shattered and lies still and worthless on the ground. At an interesting lunch that started with misery around a hummingbird and ended with rejection of the new Critical Success Factors that bring the ever increasing heuristics this NEW GOOGLE demands the profound scope of our current revolution could be glimpsed and appreciated.


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Rescooped by Martin (Marty) Smith from Litteris!

Tell Stories, Share Topics, Make Impact with Startup

Tell Stories, Share Topics, Make Impact with Startup | Startup Revolution |
A multimedia storytelling and sharing community.

Via Luciana Viter
Martin (Marty) Smith's insight:

New multimedia storytelling tool looks like Pinterest for storytelling.

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